This document outlines the course objectives and structure for a strategic management course. It introduces the professor and provides an overview of the course goals, which include developing critical thinking skills and applying strategic concepts through case studies and team assignments. Students are divided into six teams that will take turns presenting chapter summaries and analyzing assigned case studies. The document also previews upcoming class sessions and assignments.

1. Ray Van Ness MGT 682 Welcome to Strategic Management

6. The Professor will divide the class into 6 distinct Teams Teams will elect (3) leaders for their team (President, VP, & Secretary) (Team leaders earn extra credit) (4) Formation of 6 Teams

7. (5) Team Assignments (see syllabus) Class Date 1st segment of Class Session Teams Ref 2nd segment of Class Session Team Ref 1 1/19 [a] Introductions, [b] Course Overview, [c] Assignments, & [d] Strategic Theory Everyone Discussion 2 1/26 Crafting & Executing Strategy Team 6 Ch 2 Case Study -- Whole Foods Market Team 1 Case 1, pg C-2 3 2/2 External Environment Team 5 Ch 3 Case Study -- Nucor vs Low-Cost Imports Team 2 Case 10, pg C-193 4 2/9 Resources & Competitive Position Team 4 Ch 4 Case Study -- Netflix vs Blockbuster Team 3 Case 5, pg C-98 5 2/16 Generic Competitive Strategies Team 3 Ch 5 Case Study -- Rogers' Chocolates Team 6 Case 9, pg C-177 6 3/2 Strategies & Synergistic choices Team 2 Ch 6 Case Study -- Corona Beer / & QUIZ 1 Team 5 Case 13, pg C-248 7 3/9 Competing in Foreign Markets Team 1 Ch 7 Diversification Strategies Teams 2 & 5 Ch 8 8 3/16 Strategy, Ethics, & Social Responsibility Teams 3 & 6 Ch 9 Case Study -- Gallo Winery Team 4 Case 25, pg C-462 9 3/23 Meet in Individual teams Prepare for Debate Meet in Library 10 3/30 Strategy Debate #1: Teams 1 vs 6; 3 vs 5; and 2 vs 4 All Teams 11 4/6 Strategic Execution Teams 1 & 4 Ch 10 Case Study -- Loblaw Companies Ltd. 1, 3, & 5 Case 16, p C-300 12 4/13 Guest Lecturer: My Accounting Life Ch 12 Case Study -- Southwest Airlines & QUIZ 2 2, 4, & 6 Case 23, p C-401 13 4/27 Strategy Debate #2: Teams 1 vs 5; 3 vs 2; and 6 vs 4 All Teams Course Finale

9. Thinking Strategically: The Three Big Strategic Questions 1. What’s the company’s present situation? 2. Where does the company need to go from here? 3. How should it get there? A company’s answer to “How it will we get there?” is its strategy

11. Strategy is reflected in “actions rather than words”

13. Copying competitive moves of other successful companies rarely works!

14. An Effective Strategy leads to Sustainable Competitive Advantage.

17. Strategies are dynamic and planners perpetually ask: > Is our current path ineffective? > Should we become more aggressive and/or innovative (proactive)? > Should we become more flexible and adaptive to changing market and/or competitive realities?

21. Team 6: You will be presenting Chapter 2: Crafting & Executing Strategy. Power Points are on the course website to help you with your planning. Select a MAXIMUM of 20 slides for your presentation. Team 1: You will be presenting Case 1: Whole Foods Market. You will provide an overview of the case and then answer the following questions: (a) What are the chief elements of the strategy that Whole Foods Market is pursuing? (b) Do you think John Mackey has a good strategic vision for Whole Foods? (c) How well is Whole Foods Market performing financially? (d) Do you approve of the decision to acquire Wild Oats Market? What are the pros and cons? (e) Were John Mackey’s Internet postings unethical or in any way inappropriate? Teams 2, 3, 4, & 5: Read Chapter 2 in the text AND read Case 1 on page C-2 of the text (7) Out of Class assignment