The document provides information and guidance on researching the target audience for a project. It discusses conducting primary and secondary research through both qualitative and quantitative methods to understand the demographics, psychographics, interests and behaviors of the audience. These include analyzing existing products, surveys, focus groups, reviews, ratings and more. The research should be used at each stage of the project to ensure the work will appeal to the audience. Examples of audience research are then provided, looking at reviews of films about disabilities and autism to understand what themes and elements appeal to these audiences.

1. AUDIENCE
RESEARCH
AMY WATSON

2. Task: Research U10 1.1
Analyse the characteristics for your audience. Use appropriate research methods,
primary and secondary, qualitative and quantitative research, to create a picture of the
audience you will be creating work for. Consider closely demographic and
psychographic information. Engage with the sources and information at each stage
and be clear how it helps you with you project.

3. RESEARCH
Research Methods
 Existing Products
 Vox Pops: (vox populi, meaning voice of the people)
 Surveys: Online or in person
 Focus Groups
 Quantitative Research: Programme ratings, hits on a
website, box office figures etc.
 Qualitative research: Film reviews, game reviews,
attitudes to media products, responses to advertising
campaigns etc.
 Methods & Sources Of Research: Books, directories,
newspapers, film archives, worldwide web

4. RESEARCH
Primary and Secondary
Primary Research techniques (new data)
 Online quantitative surveys
 Online qualitative forums
 Interviews, focus groups
 Social listening
Secondary Research techniques (desk research)
 Market/Category Data
 Survey Results (Conducted by another source)
 Consumer Market
 Category Trends
 Reviews
 Online Forums

5. SECONDARY AUDIENCE RESEARCH:
WONDER
OBSERVATION: THIS FILM HAS REVIEWED LOTS OF REVIEWS BASED ON POSITIVITY AND LIVE BECAUSE THE DISABILITY
WITHIN THIS FILM IS SO TOUCHING AND HEART MELTING AND YOU WOULD FEEL SORRY FOR THE BOY AUGGIE WHO
SUFFERS WITH IT.
WHAT THIS SAYS ABOUT MY AUDIENCE:AUDIENCE: THIS SAYS THAT MY AUDIENCE ARE KEEN TO LEARN MORE ABOUT
DIFFERENT DISABILITIES, WHETHER THEY ARE MENTAL OR PHYSICAL , EVERYONE STILL CARES.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL ADDRESS TO THE AUDIENCE THE IMPORTANCE OF
DISABILITIES BY SHOWING WHAT IT LIKE FIRST HAND LIVING WITH ONE, IN MY CASE: AUTISM.

6. SECONDARY AUDIENCE RESEARCH:
STAND: PLEASE STAND BY
OBSERVATION: FROM THIS REVIEW, IT SEEMS THAT A LOT OF AUDIENCE ARE KEEN ON FILMS THAT DESCRIBE OF AUTISM AND
ADORE IT FOR HOW IT IS PORTRAYED.
WHAT THIS SAYS ABOUT MY AUDIENCE: THIS SHOWS THAT THE AUDIENCE PREFER A STORY THAT FULL OF AMBITION AS WELL
AS LOVE, AND JUDGING BY THESE RATINGS, IT CLEARLY SHOWS THAT.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL ADD LOTS OF AMBITION AND LOVE WITHIN MY WORK TO MAKE
IT SEEM ATTRACTIVE AND HEARTWARMING. THIS IS GUARANTEED TO MEET MY CRITERIA.

7. PRIMARY AUDIENCE RESEARCH: QUESTIONNAIRE
SERVATION: FROM THIS IMAGE, IT SEEMS LIKE THE INDIVIDUAL LIKES FILMS THAT ARE EXCITING AND FULL OF FANTASY AND MYSTERY. ALSO, THEY SEEM
LIKE LOTS OF SPECIAL EFFECTS AND CHARACTERS FROM LEGENDARY STORIES THAT COME TO LIFE ON THE.SCREEN
HAT THIS SAYS ABOUT MY AUDIENCE: THIS CLEARY SHOWS THAT MY AUDIENCE ADORES ADVENTURE, INTRIGUING STORIES AND INTERESTING
ARACTERS, WHICH ALL SYMBOLISE THE SPECIAL EFFECTS AND SCRIPTS THAT THE PRODUCERS AND OTHER MEMBERS OF THE TEAMS WORK ON AND
LIVER.
W WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL CAPTURE ADVENTURE AND INTERESTING THEMES WITHIN MY WORK TO MAKE IT ALL SEEM
CITING AS WELL AS ATTRACTING. I WILL ALSO USE COMPLEX TECHNOLOGY TO DELIVER A SECURE AND IN TREATING ELEMENT OF ADVENTURE AND
NTASY.

8. PRIMARY AUDIENCE RESEARCH: QUESTIONNAIRE
BSERVATION: IT’S DEFIANTLY CLEAR THAT THIS INDIVIDUAL REALLY LOVES THE MUSIC WITHIN THE FILMS BECAUSE THEY BELIEVE THAT IS
HAT GIVES THE AUDIENCE THE STORY IN MORE DETAIL THAN DIALOGUE.
HAT THIS SAYS ABOUT MY AUDIENCE: THIS SHOWS THAT MY AUDIENCE IS KEEN ON NOT RELYING ALL ON DIALOGUE TO TELL A TALE, THEY
REFER THAT THE SOUNDS AND MUSIC WOULD HELP LIKE A SILENT MOVIE.
OW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL AD MORE MSUICX IN SOME SILENT PARTS THE VISUALLY AND AUDIBLY SHOW THE
MOTIONS OF THE CHARACTERS.

9. SUBJECT RESEARCH
‘people with the condition are first and foremost individuals –
not just the labels applied to them’.
https://www.theguardian.com/film/filmblog/2011/apr/04/autism-best-film-portraits
‘I was most moved by several lyrical studies that chose to celebrate without pity or despa
https://www.theguardian.com/film/filmblog/2011/apr/04/autism-best-film-portraits
This is a very powerful quote because it deeply describes that people with
autism are not people who show the condition, but that they are mostly
individuals who can blend in with everyone else, but slap, show that their
difference can be essential.
This is a very touching sentence because we can all help each
other celebrate autism in a positive rather than the negative.

10. SUBJECT RESEARCH
‘These enormous disparities reflect a broader challenge: The w
https://www.spectrumnews.org/opinion/viewpoint/portrayals-autism-television-dont-showcase-full-spectrum/
This quote shows that autism is so common that it can be referred into other ways of meaning.
‘younger actors are the ones forced to step up to the plate and
www.appliedbehavioranalysisedu.org/7-most-honest-depictions-of-people-with-autism-in-tv-and-m
This shows that the children of the world are the best representatives of showing autism
because as they are young, they are developing through time.

11. SUBJECT RESEARCH
‘MORE AND MORE KIDS HAVE BEEN DIAGNOSED AS ON THE SPECTRUM, THE CULTURE AT L
https://www.pbs.org/independentlens/blog/more-than-rain-man-autism-portrayals-on-screen/
This quote shows that over time, autism and other forms of it have been more understood with more
events and products being produced
‘Seeing characters with autism can help increase public a
https://www.disabilityscoop.com/2017/09/26/is-hollywood-portrayal-autism-fair/24222/
This is a very powerful quote, showing that autism can
have awareness increased thanks to movies and
other forms of awareness.

12. BIBLIOGRAPHY

13. BIBLIOGRAPHY
Ben Lewin (1974-present) Please
stand by (2018)
Stephen Chbosky
(1970-Present)
Wonder (2017)