This document discusses how a thriller movie product would engage its audience and be distributed. It begins by establishing that thrillers are a popular genre that elicit feelings of suspense. The author conducted a survey that found comedy and thrillers as the most preferred genres. They chose to create a crime thriller based on this research and targeting this audience. For distribution, Instagram was used to share the movie poster free of cost, which generated feedback and hype through sharing. This ensured broad reach for the low-budget, independent production.