2. Task: Research U10 1.1
Analyse the characteristics for your audience. Use appropriate research methods,
primary and secondary, qualitative and quantitative research, to create a picture of the
audience you will be creating work for. Consider closely demographic and
psychographic information. Engage with the sources and information at each stage
and be clear how it helps you with you project.
3. RESEARCH
Research Methods
Existing Products
Vox Pops: (vox populi, meaning voice of the people)
Surveys: Online or in person
Focus Groups
Quantitative Research: Programme ratings, hits on a
website, box office figures etc.
Qualitative research: Film reviews, game reviews,
attitudes to media products, responses to advertising
campaigns etc.
Methods & Sources Of Research: Books, directories,
newspapers, film archives, worldwide web
4. RESEARCH
Primary and Secondary
Primary Research techniques (new data)
Online quantitative surveys
Online qualitative forums
Interviews, focus groups
Social listening
Secondary Research techniques (desk research)
Market/Category Data
Survey Results (Conducted by another source)
Consumer Market
Category Trends
Reviews
Online Forums
5. SECONDARY AUDIENCE RESEARCH:
WONDER
OBSERVATION: THIS FILM HAS REVIEWED LOTS OF REVIEWS BASED ON POSITIVITY AND LIVE BECAUSE THE DISABILITY
WITHIN THIS FILM IS SO TOUCHING AND HEART MELTING AND YOU WOULD FEEL SORRY FOR THE BOY AUGGIE WHO
SUFFERS WITH IT.
WHAT THIS SAYS ABOUT MY AUDIENCE:AUDIENCE: THIS SAYS THAT MY AUDIENCE ARE KEEN TO LEARN MORE ABOUT
DIFFERENT DISABILITIES, WHETHER THEY ARE MENTAL OR PHYSICAL , EVERYONE STILL CARES.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL ADDRESS TO THE AUDIENCE THE IMPORTANCE OF
DISABILITIES BY SHOWING WHAT IT LIKE FIRST HAND LIVING WITH ONE, IN MY CASE: AUTISM.
6. SECONDARY AUDIENCE RESEARCH:
STAND: PLEASE STAND BY
OBSERVATION: FROM THIS REVIEW, IT SEEMS THAT A LOT OF AUDIENCE ARE KEEN ON FILMS THAT DESCRIBE OF AUTISM AND
ADORE IT FOR HOW IT IS PORTRAYED.
WHAT THIS SAYS ABOUT MY AUDIENCE: THIS SHOWS THAT THE AUDIENCE PREFER A STORY THAT FULL OF AMBITION AS WELL
AS LOVE, AND JUDGING BY THESE RATINGS, IT CLEARLY SHOWS THAT.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL ADD LOTS OF AMBITION AND LOVE WITHIN MY WORK TO MAKE
IT SEEM ATTRACTIVE AND HEARTWARMING. THIS IS GUARANTEED TO MEET MY CRITERIA.
7. PRIMARY AUDIENCE RESEARCH: QUESTIONNAIRE
OBSERVATION: FROM THIS IMAGE, IT SEEMS LIKE THE INDIVIDUAL LIKES FILMS THAT ARE EXCITING AND FULL OF FANTASY AND MYSTERY.
ALSO, THEY SEEM TO LIKE LOTS OF SPECIAL EFFECTS AND CHARACTERS FROM LEGENDARY STORIES THAT COME TO LIFE ON THE.SCREEN
WHAT THIS SAYS ABOUT MY AUDIENCE: THIS CLEARY SHOWS THAT MY AUDIENCE ADORES ADVENTURE, INTRIGUING STORIES AND
INTERESTING CHARACTERS, WHICH ALL SYMBOLISE THE SPECIAL EFFECTS AND SCRIPTS THAT THE PRODUCERS AND OTHER MEMBERS OF
THE TEAMS WORK ON AND DELIVER.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL CAPTURE ADVENTURE AND INTERESTING THEMES WITHIN MY WORK TO MAKE IT
ALL SEEM EXCITING AS WELL AS ATTRACTING. I WILL ALSO USE COMPLEX TECHNOLOGY TO DELIVER A SECURE AND IN TREATING ELEMENT OF
ADVENTURE AND FANTASY.
8. PRIMARY AUDIENCE RESEARCH: QUESTIONNAIRE
OBSERVATION: IT’S DEFIANTLY CLEAR THAT THIS INDIVIDUAL REALLY LOVES THE MUSIC WITHIN THE FILMS BECAUSE THEY BELIEVE THAT IS
WHAT GIVES THE AUDIENCE THE STORY IN MORE DETAIL THAN DIALOGUE.
WHAT THIS SAYS ABOUT MY AUDIENCE: THIS SHOWS THAT MY AUDIENCE IS KEEN ON NOT RELYING ALL ON DIALOGUE TO TELL A TALE, THEY
PREFER THAT THE SOUNDS AND MUSIC WOULD HELP LIKE A SILENT MOVIE.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL AD MORE MSUICX IN SOME SILENT PARTS THE VISUALLY AND AUDIBLY SHOW THE
EMOTIONS OF THE CHARACTERS.
9. SUBJECT RESEARCH
‘people with the condition are first and foremost individuals –
not just the labels applied to them’.
https://www.theguardian.com/film/filmblog/2011/apr/04/autism-best-film-portraits
‘I was most moved by several lyrical studies that chose to celebrate
without pity or despair how people with ASC see the world
differently’
https://www.theguardian.com/film/filmblog/2011/apr/04/autism-best-film-portraits
This is a very powerful quote because it deeply describes that people with
autism are not people who show the condition, but that they are mostly
individuals who can blend in with everyone else, but slap, show that their
difference can be essential.
This is a very touching sentence because we can all help each
other celebrate autism in a positive rather than the negative.
10. SUBJECT RESEARCH
‘These enormous disparities reflect a broader challenge: The word
‘autism’ is applied so broadly as to be practically meaningless’.
https://www.spectrumnews.org/opinion/viewpoint/portrayals-autism-television-dont-showcase-full-spectrum/
This quote shows that autism is so common that it can be referred into other ways of meaning.
‘younger actors are the ones forced to step up to the plate
and create genuine and moving performances’.
https://www.appliedbehavioranalysisedu.org/7-most-honest-depictions-of-people-with-
autism-in-tv-and-movies/
This shows that the children of the world are the best representatives of showing autism
because as they are young, they are developing through time.
11. SUBJECT RESEARCH
‘MORE AND MORE KIDS HAVE BEEN DIAGNOSED AS ON THE
SPECTRUM, THE CULTURE AT LARGE HAS BECOME MORE AWARE OF
WHAT AUTISM AND ASPERGER SYNDROME REALLY MEANS’.
https://www.pbs.org/independentlens/blog/more-than-rain-man-autism-portrayals-on-
screen/
This quote shows that over time, autism and other forms of it have been more understood with
more events and products being produced
‘Seeing characters with autism can help
increase public awareness’.
https://www.disabilityscoop.com/2017/09/26/is-hollywood-portrayal-
autism-fair/24222/
This is a very powerful quote, showing that autism can
have awareness increased thanks to movies and
other forms of awareness.
13. BIBLIOGRAPHY
Ben Lewin (1974-present) Please stand by (2018)
Stephen Chbosky (1970-Present) Wonder (2017)
Disability Scoop (2008) Autism Fair (2017)
The Guardian (1821) Autism Best Film Portraits (2011)
Spectrum News (2002) Autism Television (2017)
Applied Behaviourally (N/A) Most Honest Depictions Of Autism (2018)
PBS (1969) More Than Rain Man Autism Portrayals (2012)
Editor's Notes
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
