Audience profilingisanimportantwayforFilmProducerstoanalyse the audience theywantto
make a filmfor.Filmproducersdothisby lookingatspecificdetailsaboutthe audiencetheywantto
target,whenmakinga film. The Producerswill lookatdetailssuchasthe age range of the audience
theywishtomake a filmfor,whatsocial classtheyare inby seeingthe amountof moneytheymake
and theirjobtitle. Some of the questionsthe producerswillaskthe audience will be Sexual
orientation,religionandrace , and gender.Theywill alsoask if the audience like mainstreamor
alternative films. ThisisalsoknownasPrimaryResearchbecause the producersare askingthe
informationstraightfromthe audience. If the filmproducerswoulduse someoneelsesresearch
whichcouldbe foundon the internetorinbooksthiswouldbe knownassecondaryresearch. This
type of informationwill helpnarrowdownthe type of audience fortheirfilm. Whenfilmproducers
are lookingatthe social classof theiraudience theywill lookatthe audience’s income,job title, and
Demographicprofilingisagoodand importantwayfor film producersto get more indepth
informationabouttheiraudience.If theymake afilmthatisaimedat higherandmiddle class people
whohave higherpayingjobssuchas lawyersanddoctors, thenthe audience of lowermiddle class
and lowerclass mightnot be interestedinthatfilm.Thismeansthatthe producer’saudience will be
a lot smaller.The producershave totryand attract an audience of all classessotheyhave bigger
audiences,makingtheirfilmmore successfull. Whenlookingatthe demographicsof theiraudience,
filmproducerswill use the ABCscale.The ABC scale showsall the social classesof there are
dependingonthe moneypeople make,andtheirjobtitles.
Whenfilmproducersare lookingatdemographicprofilingtheywill use stereotypes whichalthough
can be controversial oruntrue theyare how some producersnarrow downtheiraudience,when
lookingsome of theirpersonal information.One of the stereotypesaproducermightlookat is
gender.Mostromanticcomediesare targetedata female audience betweenthe agesof 16-35. This
helpsproducers knowwho theiraudienceisgoingtobe whenmakinga film. Romanticcomedies
are targetedtowardsfemales,because femalesliketothinkof themselvesasthe female
protagonistinthemfilmsanda male characterin the filmisusuallyplayedbyanattractive actor.
Thisis the same withactionfilmswhichare more targetedat a male audience ages16-35. Action
filmssuchas the Fast and Furiousfranchise wasmore of a male targetedfranchise inthe earlyfilms
but latermore femalesbecame interestedin .Thisfranchise isnow one of the mostpopular
mainstreamblockbusterfilms. Actionfilmsare more targetedtowardsamale audience,becauseof
the violence ,fastcars and the attractive femalesinthe film.
I carriedout an Exitpoll forthe filmThe Martian,in whichIaskedthe audience whowatchedthe
filma seriesof questions.
3. What made You Want to Watch This Film?
4. Where didYou Hear aboutthisFilm?
5. Didyou enjoythe Film?
Aftercarryingout the exitpoll,Idecidedtoputmyresultsintopie chartsin orderfor the resultsof
my exitpoll tobe clearer.Forthe firstquestionIaskedwhichIsGender,thatthe majorityof the
audience whoansweredmyexitpoll were male,whichwhatIwasexpectingbecausethisfilmis
targetedmore towardsa male audience.
For the secondquestionwhichwasthe age of the audience membersthe majorityof the audience
was betweenthe agesof 16-18, but audience membersof olderagesalsowenttowatchthisfilm.
What made you wantto go and watchthe film,wasthe thirdquestiononmyexitpoll. The main
reasonthe audience wantedtowatchthisfilmwasbecause of the filmtrailerortheyheardabout
the filmfroma differentsource.
Where didyouhear aboutthe film?My exitpoll resultsshow thatthe audience heardaboutthe film
My final questioninmyexitpoll wasif the audience enjoyedthe film,inwhichthe resultswere that
the audience enjoyedthe filmexcept2or 3 people.
ExitPollsare usedincinemaswhenpeople are going towatchfilms,after theygointothe screening
people willaskthe audience aseriesof questions. AnExitPoll isa formof Quantitative and Film
Producerswouldgetanaudience toanswera questionnaire withquestionssuchastheirage,race,
education,income andhowmanyhourstheywork.Thisisknownas Quantitative researchbecause
the producersare lookingatthe numberof audience member’sages,gendersandEmployment
whichtheywill thenuse togeta betterlookat theirtargetaudience,whentheyputitintoa pie or
bar chart. Qualitative researchbecause anexitpoll isatype of questionnaire.The informationwould
be put intoa pie chart or bar chart to helpmake the collectionof informationthe filmdistributors
have foundeasier.Itisalsoa form of primaryresearchbecause the informationiscomingstraight
fromthe source.Questionssuchaswhatmade the audience wanttogo and watch the film would
be in an exitpoll . Thisis sothe filmdistributorscangetto know more about theiraudience.Exit
Pollsare importanttype of researchto helpthe filmdistributors getideasaboutwhatan audience
will be interested,tosee infuture films.Theycandothisby seeingwhat age groups,genders,like
aboutcertainaspectsof the film.Thisisusedto helpfilmdistributorssee whatwill make the
audience wanttowatch a filmhelpingthe filmdistributorsearnmore moneybecausethe audiences
will be muchbigger. Quantitative researchisalsocarriedoutusingquestionnairesbutunlike
Qualitative researchreliesmore onthe numberof audience membersnotalotof personal question.
Social Grade Social Status Occupation
A upper middle class
administrative or professional
B middle class
administrative or professional
C1 lower middle class
supervisory or clerical, junior
managerial, administrative or
C2 skilled working class skilled manual workers
D working class
semi and unskilled manual
those at lowest level of
state pensioners or widows
(no other earner), casual or
lowest grade workers