2. Audience - AGE
This video is for ages 16-
24 years as I have
gathered that when you
develop or evolve a little
later in life, you start to
understand autism more
after key learning.
3. Audience - GENDER
Because there are both genders
portrayed within this video, this video is
suitable for both genders because after
much research, autism is identified to
affect both genders. I will include both
male and female cast to assure the
audience that autism can not be
gender biased and does not effect one
gender alone.
4. Audience –
PSYCHOGRAPHIC
In terms of psychographics, the ideal
group to whom this video would fall on is
the category of belonger because this is
a very personal video and belongers are
said to respond to messages that are
family or community oriented and that
they are loyal to whatever the product
entails, so when it comes to autism, they
would be loyal to autistics who need to
be understood. I will include the feeling
of support and love through the product
by showing clips of family love and time
together to show the devotion that the
belongers search for.
5. Audience – SOCIAL STATUS
For social status, this film is dedicated
towards the BC1 class, in other words,
the lower middle class and the skilled
working class groups, This is because
mainly my parent work in jobs such as
the hospital and lorry driving are
essential and highly important jobs
where it would go to the head of the
household’s interest.
6. Audience –
GEODEMOGRAPHIC
As for geodemographics, this
video will be filmed in my home in
Wilberfoss, York, so the people of
my home are working class in a
skilled way and we all have similar
jobs and vacancies in some way
since we all live in similar ways in
the village.
7. PRIMARY AUDIENCE RESEARCH: QUESTIONNAIRE
OBSERVATION: FROM THIS IMAGE, IT SEEMS LIKE THE INDIVIDUAL LIKES FILMS THAT ARE EXCITING AND FULL OF FANTASY AND MYSTERY. ALSO, THEY SEEM
TO LIKE LOTS OF SPECIAL EFFECTS AND CHARACTERS FROM LEGENDARY STORIES THAT COME TO LIFE ON THE.SCREEN
WHAT THIS SAYS ABOUT MY AUDIENCE: THIS CLEARY SHOWS THAT MY AUDIENCE ADORES ADVENTURE, INTRIGUING STORIES AND INTERESTING
CHARACTERS, WHICH ALL SYMBOLISE THE SPECIAL EFFECTS AND SCRIPTS THAT THE PRODUCERS AND OTHER MEMBERS OF THE TEAMS WORK ON AND
DELIVER.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL CAPTURE ADVENTURE AND INTERESTING THEMES WITHIN MY WORK TO MAKE IT ALL SEEM
EXCITING AS WELL AS ATTRACTING. I WILL ALSO USE COMPLEX TECHNOLOGY TO DELIVER A SECURE AND IN TREATING ELEMENT OF ADVENTURE AND
FANTASY.
8. Secondary Audience Research: Web series comments
Observation: From these comments, it’s easy to say that they adored the episode and what effect the contents
involved have on the audience and how educated they are.
What does this say about my audience: This clearly shows that the audience are happy to learn about autism and
how it takes time for the character to speak up for themselves, which is appreciated.
How will I appeal my audience: I will include many aspects of autism such as the basics and positive parts of the
condition to make the sure the audience are satisfied with understanding the disorder.
9. Other Audience CatagoriesPrimary & Secondary Audience
In terms of primary and secondary audiences, my main audience would be the said
audience above, who seem to show the knowledge of the condition to be learning
and beginner or even full knowledge depending to the devotion of understanding
the condition with flying colours. As for secondary audience, the young may also
become mesmerised by the condition’s interesting history as well as effects on
individuals, not to forget how it can help make a positive future for the person. This
will also certainly come as a educational elements for this under the age of 16, to
whom might need to research the condition for a possible project at school no
doubt, so if they do need to find out more of the condition, ten this is the video to
seek.
Information
Because the video is educational, this video will mostly be used for research and educational, most of
the audience will likely bet using it for learning resources. It may also come as a curious topic if
someone was bored, and maybe come as some form of entertainment and excitement for the audience.
Personal Identity
This video may have some effect on behavioural traits due to how the condition also effects behaviour
within the mind of the individual but it depends on how the audience choose to adapt it.
Integration & Social Interaction
This video will probably show the audience some sense of belonging because it shows that people with
autism do belong no matter what the condition is, they will still have a place in our hearts to care.
Entertainment
This video will provide some entertaining and exciting elements such as tense scenes and educational
words to help the audience feel better about themselves and use their time up and not be bored
Uses and Gratifications
11. BIBLIOGRAPHY
Ben Lewin (1974-present) Please stand by (2018)
Stephen Chbosky (1970-Present) Wonder (2017)
Disability Scoop (2008) Autism Fair (2017)
The Guardian (1821) Autism Best Film Portraits (2011)
Spectrum News (2002) Autism Television (2017)
Applied Behaviourally (N/A) Most Honest Depictions Of Autism (2018)
PBS (1969) More Than Rain Man Autism Portrayals (2012)
Editor's Notes
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstream/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, https://www.prolificnorth.co.uk/digital/featured/2016/11/ten-best-free-online-audience-insight-tools, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Specific data to do with audience based on your factual topic- if it’s a PC game your discussing, what data can you find out about PC gamers.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.