The combination of the film, poster, and magazine effectively portrayed the message about the importance of mental illness among youth. The film features a teenage protagonist struggling with mental illness at home and school, allowing audiences to identify with her. The poster and trailer illustrate the progression of emotions experienced by the protagonist due to her illness. Stylistic elements like font, the protagonist's clothing, and independent production references are consistently featured across materials to tie the promotional package together and establish its independent nature. Overall, the main product and ancillary texts successfully engaged audiences on the topic of mental illness through their emotional portrayal of the protagonist's journey.

1. Question 2) How effective is the
combination of your main product
and ancillary texts?
By Amani Choudhury

2. Meeting our brief
What we as a group aimed to do was to portray the message of how
important mental illness is in the youth. This was because we felt that in
the media it was over-looked and when discussed in real media texts, they
did not apply to all types of people (our factor was age).
We achieved this by having a teenage protagonist who faced this problem in
both her home and school life. This would allow our audience to identify
with the character as they would too be of this age category.

3. Theme of ‘emotions’
The trailer and film poster illustrate the emotions of the protagonist as it is a central theme in the
film.
The combination of different emotions in each image indicates
the progression the main character will face in the film due to
her mental illness. The colourful gradient effect for the poster
background gives insight to the progression of the character's
emotional state as colours are used as a connotations of what
type of mood a person is feeling. I felt that with the poster our
character’s personality is portrayed very well because even by
the poster being on its own (not in conjunction with the
promotional package) displays successfully what the film is
about.
This is an example of stop motion used in our
trailer to portray the protagonist’s mixed emotions
that she encounters. This is used to portray her
mental illness as she is not aware of her symptoms.
By looking at herself in a mirror and having these
varieties of emotions the audience are aware that
there is something wrong.
I thought that the combination of these two
products representing the theme of emotions
worked very well together as they illustrate
the diverse range of emotions the
protagonist feels and the plot.

4. Independent institution
We chose to make all three products independent because of our visual style, originality and
plot. We made the institution clear in all three by the presentation.
On the film poster we showed direct links to our independent institution. This was to
tie the associations made in our trailer of a independent production company and
distribution. The logos that our group member made featured at the beginning of
the trailer and the bottom of the poster.
Independent awards were also used. We chose ‘Sundance’ and had our actress’s
credit named ‘Sundance Award Winner’ and also placed a award logo on the top of
the poster alongside a director’s awards.
We also had a review from our independent magazine that we made at the top of
our poster which helped linking our whole promotional package together.
I thought the portrayal of being an independent institution was done successfully as
we made associations to all three products and its independent nature. The niche
aspect of our film will also attract a specific type of audience .
Film Poster Trailer
We chose to add a website at
the end of our trailer as being
a independent film, we will
have to approach our fans
using the internet unlike
mainstream films who have
access to other facilities.

5. Typography
We chose to use the same font for our title in all three products.
By using the same font it will allow a visual remembrance for our audience
about the film and its name. We established this by all three products in our
promotional package and to be successfully noticed by our audience.
I thought the idea of using the same font was at first limiting but then
realised the strengths of using the same font as it allowed a link between all
three products which effectively shows that this is a promotional package.

6. Our protagonist
The representation of our protagonist in all three products is evident as she is the USP.
We made our main character the USP in all three products. This was because the plot is centred around her and
how she deals with the subject of mental illness. In specific, mise en scene was important in the portrayal of our
character and her remembrance to the audience. We chose to use both the green jacket and hoodie in the
poster and magazine. This was to make links to the character and her attire in the film. The colour green also
helped us when creating the colour scheme for the film poster and magazine. Another distinctive feature about
our character is her hair which we decided to keep out for most parts in the trailer, poster and magazine for the
reminder of her character.
I think that by the use of mise en scene, our character has been used effectively in combination of all three
products as the audience are aware that the film is revolved around her.

7. Overall assumption
I think that by the main product and the ancillary texts we have achieved in
establishing the message we aimed to portray. We wanted an emotional
reaction from our audience on the topic of mental illness so that its
awareness grows. The links to all the products shows the engagement
between them all and illustrates that this is a promotional package which
was our Advanced Portfolio brief.