My answer to 2nd evaluation question for A2 Media coursework.

1. 2. HOW EFFECTIVE
IS THE
COMBINATION
OF YOUR MAIN
PRODUCT AND
ANCILLARY TEXTS?
BY KATERINA KOCI

2. From the very beginning I kept in mind that the trailer
and film poster need to be consistent in style to
complement each other well. There is a vast amount of
films being advertised and the audience needs to be
able to link & distinguish the products from others
easily.
The magazine cover isn’t actually promoting the film, it
only needs to sell itself so it didn’t need to be consistent
with the other two products. However I used the same
photograph as I did for the poster because I believe
that being featured on a well-known magazine cover is
a great way advertising. Using the same photo I
ensured that the audience to make the link between the
products.

3. Colours
I kept the colour scheme of the products consistent
to ensure they accompany the atmosphere of the
trailer. The yellow tint is conventional for indie films
and therefore I aimed for warm colours such as
yellow, orange and brown to meet the convention.
Poster Magazine Cover Trailer

4. Main Character
Rosie, the main character is also featured on the
picture I used for my ancillary products. On the photo,
we can’t see her face however her body language
and the setting of the photo teach the audience a bit
more about her personality and the film’s storyline.
Standing on a hill ‘above it all’ with arms wide spread
evokes the feeling of freedom, which is what the film is
about.

5. In the trailer Rosie seems confused and unsure
about her decisions. She is portrayed in this way in
order for the audience to understand her past and
reasons for her behaviour.
In contrast the poster portrays her strong and
independent. This is to suggesting that in the film she
becomes confident and happy with the decisions she
has made.
The picture is designed to to sell more cinema tickets
by creating excitement and curiosity to see the
events leading to the change of Rosie’s character.

6. Quote
On the poster I quoted the last sentence from
Rosie’s monologue in the trailer. This helps to link
the products and to suggest what the film will be
about. The sentence seemed to catch attention of
my target audience (based on feedback) and
therefore I decided to use it.

7. Rating
The poster uses fictional rating from various
newspapers & magazines and a critic’s quote to add
credibility. The quote is also featured on the
magazine cover.

8. Quoting the critics is commonly used on film
posters and I used this quote not only on the poster
but also on the magazine cover, linking the two
together.
I chose these three words not only because they
are big words that sound good in relation to a film
but also because I believe that they describe the
trailer well. The voiceover is an ‘honest’ insight into
Rosie’s mind and the storyline itself is
‘controversial’ as it is built on a lesbian relationship.

9. Production Logo
Using Motion I created a logo for my Black Cat
production company. I used this logo at the end of
the trailer as well as on the poster, only in inverted
colours. Informing the audience about the production
company clearly shows that the products belong to
each other, making them easy to remember & link.
The logo featured on the
poster
Beginning of the trailer

10. Hashtag
To direct the audience to social media platforms where
they can keep up to date with the latest news about
upcoming films & events I used the created a hashtag
and featured it in the trailer and on the poster.

11. Conclusion
When creating my ancillary products I kept in mind
that I need to create synergy between the products
in order to make them distinguishable and easy to
remember among all the other films. As detailed in
this presentation I used combination of colours and
textual references, featured the main character and
the production logo in more than one product to
create a distinctive identity which I believe I have
achieved successfully.