2. Brand Identity in Film Marketing
Brand identity can be identified as the name, logo, tone, tagline,
typeface, and shape that create an appeal. Having a brand identity is
important as it's what sets you apart from others.
The example that we used I used in my research was Hide and Seek,
they was able to establish brand identity in their poster and trailer
where they kept the same font going throughout (poster in capitals
and trailer titles in lower case.) The film also become recognizable
through their marketing campaign as they showcase the main two
characters throughout the trailer and have both of them boldly on
the poster. They are also keeping to the same lighting being dull and
gloomy in the entire trailer and having warm yellow and dark
lighting on the poster as well, which is helping to promote the
theme of a thriller and suspense.
3. How We Established Brand Identity in Comparison
to Hide and Seek – Title's
In our film trailer we was able to establish brand identity by using a plain white font to keep it simple and
match with the genre of our trailer, we also kept the font the same in our poster by keeping it simple and using
a mixture of black and white where necessary .
In Hide and Seek's trailer their titles are keep very plain as well with a black background. They use a dark blue
font mixed with white to keep it all basic and not glamorizing it, sticking with the genre of the film as well.
4. How We Established Brand Identity in
Comparison to Hide and Seek – Character's
The characters also helped us establish a brand identity as we included the main character throughout the most part of
our trailer and we started off by seeing him first, and then ending on his hand. This leaves a lasting impression in the
audience mind of him. On our poster we also included him with different facial expressions this shows band identify as
we are always referring back to him and focusing in on him.
(First shot we see) (Last shot we see)
(Poster)
Hide and Seek use character's to establish brand identity a`s they show their main two characters on all 3
of their marketing products and they are who we see the most throughout the trailer. They also use the
mystery of who the 'Charlie' character is, as they are always rereferring to him but don’t reveal who he is.
5. Link between all 3 media products
All 3 of our products ranging from our poster, magazine cover and teaser trailer show the genre of being a thriller, in the poster
it is shown by using key words such as 'killer's', having the different facial expressions from the main character and using all white
and black colors keeping it plain and not glamourizing the background so it all matches. It is only in the trailer you are able to see
the phycological side through the use of dialogue and seeing how the characters relationships with one another are. It is
important that all 3 showed the same genre as we wouldn’t want to confuse or audience and wanted to give them an insight into
our film.
They all also suggest the same narrative themes as in the teaser trailer we give a brief overview to what the films about and the
poster shows this as we have our main character with different facial expressions showing his different personalities and the
magazine cover doesn’t show too much about the narrative themes but using dull colors and blank facial expressions helps link
to the other two media products.
6. Link between all 3 media products
We were able to show our characters through all of them as the magazine cover included the 3 characters who all had a
significant role in the trailer and in the trailer we show the 3 significant characters but our main character has the most screen
time therefore we were able to show him off to our audiences. And the poster is focused again on him as he is a main selling
point for our movie. The reason why there's a difference in the poster and we don’t show all the significant characters is
because we thought focusing on our main character will allow our audience to see more what he is like and his behavior and
key characteristic's.
Because all 3 of our products match and link to another, they all appeal to the same target audience as all 3 are aimed at
someone who enjoys the thriller genre, age ranging from 16 plus because as shown on the poster, it is called absence and this is
quite a mature topic to understand, therefore 16 is the age most people will start understanding what they are and therefore
they will understand and enjoy the film and the meaning behind it. The other two products also appeal to the same target
audience's as the characters are quite young 17-19 in age look wise therefore the younger can appeal to this and find a
connection helping to intrigue them to watch the film.
