2. Born in Paragould, Arkansas, I learned at a
young age that I wanted to be involved in the
Sportscasting Field. Professional Wrestling was
the first thing that caught my eye, and the
competition and storytelling developed into a
passion for sports in general, ranging from
Football to Mixed Martial Arts to Soccer. I was
initially going to attend Arkansas State
University, a college only 30 minutes from my
hometown, but I decided that I needed to take
of leap of faith, so I enrolled in the
Sportscasting program at Full Sail University
and began to develop the skills I’ll need to
eventually serve as on-air talent for a sports
network.
IDENTITY
3. PROFESSION
Potential Job Titles:
• On-Air Talent
• Sports Writer
• Analyst
• Reporter or Correspondant
Primary Archetype:
Sage - Centered around gaining are sharing
knowledge. General approach is analytical and
uses the facts to come to the most logical
conclusion.
Secondary Archetypes:
Hero - Incorporates my philosophy that no
obstacle in my life is too much to overcome,
and that while not all David’s can beat their
Goliath, I’m determined to beat mine.
Royalty - Representative of what I would like to
be, which is being a respected voice in the
Sportscasting World and someone with high
influence.
4. • DEMOGRAPHICS: 60% Male,
30-50 years old, No Predominate
Ethnicity, College Educated,
Located in America.
• PSYCHOGRAPHICS: Enjoys
Sports, Not Outwardly
Political,Typically has done some
form of Volunteer Work.
• IDEAL AUDIENCE
MEMBERS: Liz K.,Senior
Operations Coordinator (Ringer),
Alex Reardon, Manager, Talent
Relations (FOX Sports), Shawn
Kopelakis, Sports and
Entertainment Producer/Writer/
Executive (NFL network)
Talent Scouts for Sports Networks
TARGET AUDIENCE
5. GOALS
Short Term:
Immediately After Graduation, 2021
Land an entry-level marketing position at a news
station/sports network
‣Develop Connections with others in the
industry, continue to develop my skill set to
fit the needs of the industry.
Mid Term: (2026)
• Have a successful podcast/show
‣Grow my fanbase and still continue to
expand my network with peers in the
industry
Long Term: (2051)
• Have a show on a premier network that is well
spread across the Country.
‣Use my experience to help train others to
eventually fulfill roles on screen
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
80%
Adobe Creative Suite 50%
Critical Thinking 65%
Public Speaking 75%
SOFTHARD
Microsoft Office 20%
Professional Writing 70%
Public Speaking 75%
SOFTHARD
Script Writing
Premier Pro/Final Cut Pro 40%
7. I use my passion for storytelling and
spreading knowledge to create quality
content for those who enjoy Sports.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 years of commentary, experience in
Football, basketball, and Baseball
• Summer Internship at East Arkansas
Broadcasters
Education:
• Sportscasting, B.S., Full Sail University
(Exp. 2020)
Awards:
• 1st place, Sports Writing, ASB 4 State
2018
• 1st place Broadcast News Writing,
Arkansas State’s Communications Day
2017
• 1st place Sports Writing, Arkansas
State’s Communications Day 2017
9. COMPETITION
Landon Potvin
Industry Experience:
• Does not include work experience
on profile; assumed to still be in
school
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Team Captain for his Varsity HS Basketball Team
Skills and Proficiencies:
• No Skills listed on his LinkedIn
Jackson McCarty
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, professional headshot, lack of details
throughout profile, no articles published, sporadically
active on social media, URL customized
• Grade: Average, 50 out of 100
Industry Experience:
• Internship at East Arkansas
Broadcasters
• 2 years of Commentary
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Host of Tank Observers podcast
Skills and Proficiencies:
• Critical Thinking
• Public Speaking
• Sports Writing
Overall Online Presence:
• Less than 200 connections, banner image
customized, professional headshot, detailed
summaries throughout profile, no articles published,
sporadically active on personal social media
accounts, URL customized
• Grade: Average, 51 out of 100
10. COMPETITION
Brady Quinn
Industry Experience:
• 5 years, 6 months in Broadcasting for
FOX Sports (game analyst),CBS
Sports (Studio Analyst), Sirius XM
Education:
• Finance and Political Science, B.A. at Notre Dame
University
Noteworthy Experience:
• QB for Notre Dame University, Seattle Seahawks,
New York Jets, Los Angeles Rams, Miami Dolphins
• 6 and 1/2 years of on-air presentation work
Skills and Proficiencies:
• Public Speaking- 43 endorsements
• Fundraising - 29 endorsements
• Strategic Planning - 28 endorsements
Jackson McCarty
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not
yet customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• Internship at East Arkansas
Broadcasters
• 2 years of Commentary
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Host of Tank Observers podcast
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• Less than 200 connections, banner image
customized, professional headshot, detailed
summaries throughout profile, no articles published,
sporadically active on personal social media
accounts, URL customized
• Grade: Average, 51 out of 100
11. BRAND POSITION
I want to provide a voice for a part of America that seems
to have a lack of representation amongst popular media,
which is those born and raised in the southern portion of
America. I’ve always been taught that leaving my
hometown was next to impossible, and that my voice
would reserve me to “local TV.” Not only do I want to beat
the odds, but I want to create the opportunity for many
after me to have those same opportunities.
JACKSON MCCARTY
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2017 Texas State University vs Arkansas State University
‣ November 17 | Jonesboro, AR
• 2020 Pro Bowl
‣ January 22 | Orlando, FL
Digital Marketing
• Primary Content: podcast called “Tank Observers”; 20-30
min. episodes covering NFL Draft Topics like player
evaluations, breaking news, combine grades, and mock
drafts; 1 episode per week; can be seen on YouTube.
• Primary Tools: Twitter and Instagram - promote podcast
through linking the episodes on my story; LinkedIn - create
my network and start learning how to use LinkedIn in the
most effective way.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to embed podcast episodes.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking Industry “Veteran” that has at least 5+ years of
work as on-air talent, someone who can help me
prepare for the role and that potentially help find
locations that would be suitable for how I like to work
and that would provide good workers around me,
Sep. 2020
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2021
Technical Skills
• Learn more about audio mixers and how to create the
best possible sound for the podcast, April. 2020
• Develop better skills with our Sony A6400 cameras-
May 2020
• Learning Premiere Pro - LinkedIn Learning, May 2020
Soft Skills
• Cultivating Mental Agility - LinkedIn Learning, May
2020
• Time Tested Methods for Making Complex Decisions
- LinkedIn Learning, Aug. 2020
• Strategic Thinking, LinkedIn Learning, Sep. 2020
• Attend and call more Rollins games to get more
practice - Starting March 2020
14. Jackson McCarty
Many people feel that where they come from
is a major obstacle to achieving their lifelong
goals. I hope to prove that wrong, by showing
that it’s not necessarily the amount of opportunities
that you’re given, but how you handle the opportunities
that you get. By being a voice for those who don’t start in major cities, I feel I
can fulfill that role well, and can be a more traditional model of the “American
Dream.” Simply with my leap of faith by moving here for college, I’ve
witnessed some of my hometown friends take similar choices in doing what’s
best for them and not necessarily what’s expected, and I hope to bring that
same level of motivation to the next level of my career.
“
15. REFERENCES
Quinn, B. (2020). Brady Quinn LinkedIn Profile. Retrieved
February 22, 2020, from https://www.linkedin.com/in/
brady-quinn-92962997/
Potvin, L. (2020). Landon Potvin LinkedIn Profile. Retrieved
February 23, 2020, from https://www.linkedin.com/in/
landonpotvin/
ONETOnLine.org. (2020). Summary Report for: 27-3022.00 -
Reporters and Correspondents. Retrieved February 23, 2020,
from https://https://www.onetonline.org/link/summary/
27-3022.00
NFL.com (2020). NFL Media Internship - Job Description.
Retrieved February 23, 2020, from http://www.nfl.com/
careers/internships
The Ringer (2020)., LLC Company Page on LinkedIn.
Retrieved February 23, 2020, from https://
www.linkedin.com/company/the-ringer/
Fox Sports (2020). LLC Company Page on LinkedIn. Retrieved
February 23, 2020, from https://whttps://www.linkedin.com/
company/foxsports/
National Football League. (2020). LLC Company Page on
LinkedIn. Retrieved February 23, 2020, from https://
www.linkedin.com/company/national-football-league/
