Bauer Media Group would be a suitable media institution to distribute my media product because they operate music magazines successfully in 15 countries worldwide. While Bauer owns magazines like Kerrang, Mojo, and Q that are advertised towards men, my goal is for my magazine to have a more open-minded and inclusive appeal to different social groups. IPC Media is another option as they distribute over 350 million copies annually across various genres, but as a German company, Bauer may be a better cultural fit.

1. Q3 What kind of media
institution might distribute
your media product and
why?

2. IPC Media
• Selling over 350 million copies per year
• IPC groups titles its groups in different sections and therefore offers a
huge variety from entertainment to women's lifestyle
• IPC Media owns NME which is one of the most famous music
magazines

3. Bauer Media group
• A German company based in Hamburg
• The company operates in 15 countries
• The music magazines provided by Bauer are
• Kerrang
• Mojo
• Q
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4. Bauer Media group
• I would choose the Bauer Media group as they have massive success
as they operate in 15 countries world wide.
• Another reason is my connection to the German company as my
origin is German.
• A disadvantage is that all the music magazines owned by Bauer are
advertised as men's magazines. That makes the company look sexist
and male focused. My magazine is supposed to look open minded
and available to all social groups.
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