Evaluation question 1

2. LOCAL NEWSPAPER
REAL MEDIA PRODUCT
• FORMS AND CONVENTIONS= LOGO ON THE TOP LEFT, A LARGE
NEWSPAPER TITLE IN THE MIDDLE AND A SMALL AND
COLORFUL ADVERT ON THE TOP RIGHT.
• A MAIN STORY IS PLACED IN THE CENTER OF THE NEWSPAPER
WITH A LARGE SCALE IMAGE ON THE LEFT HAND SIDE.
• IT IS VERY COMMON TO PLACE THREE ADVERTS AT THE
BOTTOM OF A LOCAL NEWSPAPER AS THIS EXAMPLE SHOWS
US.
• THE RED COLOR OF THE BANNER IS REPEATED ON THE BOTTOM
WHERE THE CAR HAS THE EXACT SAME RED TONE.

3. LOCAL
NEWSPAPER
• MY FRONT PAGE HAS DEVELOPED A LOT
COMPARED TO MY BEGINNING STAGE.
• I FOLLOWED THE FORMS AND
CONVENTIONS OF THE REAL MEDIA
PRODUCT BY CREATING A LARGE
TITLE. INSTEAD OF PLACING THE LOGO
ON THE LEFT, I DECIDED TO USE AN
IMAGE OF A SKYSCRAPER UNDER MY
TITLE AS THE CANARY WHARF AREA IS
OFTEN ASSOCIATED WITH BUSINESS
AND BUILDINGS.
One of my first drafts My latest draft

4. LOCAL NEWSPAPER
• I FOLLOWED THE FORMS AND CONVENTIONS BY
PLACING THREE ADVERTISEMENTS AT THE BOTTOM
OF MY LOCAL NEWSPAPER. I CHOOSE A SIMILAR
RED FOR THE BOAT RENTAL AND THE LIMEHOUSE
STATIONARY ADVERT IN ORDER TO CREATE AN
APPEALING IMAGE.
• MY BRIEF GIVEN SHOWS DIFFERENT
ADVERTISEMENTS OF THE LOCAL NEWSPAPER. THAT
IS THE REASON WHY I INSERTED ANOTHER ADVERT
ON THE TOP RIGHT.

5. LOCAL NEWSPAPER
• AFTER LOOKING AT THE REAL MEDIA PRODUCT I
NOTICED THAT THERE IS ALWAYS ONE MAIN
DRAMATIC AND EYE-CATCHING STORY WITH A
LARGE SCALE IMAGE ON THE LEFT HAND SIDE OF A
LOCAL NEWSPAPER. THAT IS THE REASON WHY I
CREATED THE MISSING GIRL STORY AS MY MAIN
STORY. I INVOLVED THE WORD POLICE SEVERAL
TIMES TO ENHANCE THE DRAMA AS A LOCAL
NEWSPAPER ALWAYS NEEDS A DISEQUILIBRIUM IN
ORDER TO ATTRACT THE AUDIENCE.

6. LOCAL NEWSPAPER
• I CHALLENGED FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS FOR THE FOLLOWING REASONS:
• I CREATED MY OWN INDIVIDUAL LOGO UNDER THE TITLE
INSTEAD OF NEXT TO IT. I CHOSE A LOGO WHICH IS UNUSUAL
AND SPECIAL, AS IT CONNECTS TO THE BUSINESS AREA OF
CANARY WHARF AND REPRESENTS A BUILDING. USUAL
NEWSPAPERS USE A BIRD OR A TREE AS A LOGO.
• INSTEAD OF USING A CATCHING RED BANNER AS MOST LOCAL
NEWSPAPERS DO, I DECIDED TO USE A LIGHT BLUE ONE AS IT
FITS WITH THE ”HSBC” STORY BACKGROUND COLOR. IN
ORDER TO KEEP THE RED SHADES, I PUT A THIN RED BANNER
ON TOP OF THE THICK LIGHT BLUE BANNER.

7. LOCAL NEWSPAPER SECOND PAGE REAL
MEDIA PRODUCT
• THE SECOND PAGE OF THIS
PARTICULAR EXAMPLE
APPEARS VERY BUSY AND
INCLUDES MANY STORIES. EVEN
THOUGH IT LOOKS VERY BUSY
IT HAS TO BE VERY
STRUCTURED AS BANNERS AND
PARAGRAPHS HAVE TO BE
ADJUSTED.
This example shows
one main
Story, two small
stories and an
advert on the bottom
left.

8. LOCAL NEWSPAPER
SECOND PAGE
• MY SECOND PAGE APPEARS BUSY, HOWEVER MY
STORIES ARE CLEAR STRUCTURED AND THEREFORE
FOLLOW THE FORMS AND CONVENTIONS OF A REAL
MEDIA PRODUCT.
• I INCLUDED VERY THIN BANNERS AND SMALL DETAILS
SUCH AS REPEATING THE LOGO, PHONE NUMBERS AND
WEBSITE AND EMAIL ADDRESSES SUCH AS REAL MEDIA
PRODUCTSDO.
• MY LATEST VERSION APPEARS MORE PROFESSIONAL
AND LOOKS REAL, BECAUSE OF THE DIFFERENT THIN
AND THICK BANNERS, COLOUR SCHEMES AND
BACKGROUNDS. I PERSONALLY PREFER THE IMAGE AND
STORY CHOICE ON MY LATEST DRAFT.
Latest draft
One of my first drafts

9. LOCAL NEWSPAPER
SECOND PAGE
• I CHALLENGED FORMS AND CONVENTIONS OF A REAL
MEDIA PRODUCT BY INCLUDING MORE IMAGES THAN
NECESSARY. I PERSONALLY FIND VISUAL LANGUAGE AS
MUCH APPEALING AS WRITTEN LANGUAGE IN ORDER TO
SATISFY THE READER, BOTH ASPECTS NEED TO BE
SHOWN.
• I CHOSE DIFFERENT FONTS IN ORDER TO SHOW A
VARIETY OF FONTS. I USED A WHITE COLORED WRITING
ON TOP OF A BLACK BACKGROUND IN ORDER TO
CREATE A CONTRAST.
• THE RED COLOR FOR ‘NEWS’ IS COLORED THE SAME AS
THE SMALL DOTS ON THE LEFT HAND SIDE.

10. BILLBOARD ADVERT REAL MEDIA PRODUCT
• THIS BILLBOARD ADVERT WAS MY PERSONAL
INSPIRATION AS I ADMIRE THE CLEAR AND
STRUCTURED LOOK.
• THE BILLBOARD ALSO APPEARS CREATIVE AND
INNOVATIVE THROUGH THE CURVED AND
COLORFUL LINES.
• THE WORDS OPINION AND FACTS IMMEDIATELLY
INDICATE THAT IT IS A NEWSPAPER ADVERT.
• THE WORDS ‘THEGUARDIAN.CO.UK’ IMMEDIATELY
SHOWS ITS READER THAT THIS IS ABOUT A
NEWSPAPER.

11. BILLBOARD ADVERT
• I FOLLOWED FORMS AND CONVENTIONS BY
COPYING THE STYLE BY TAKING SCREENSHOTS
OF THE DLR (FROM ONE OF MY PHOTOGRAPHS)
AND THEN TO INSERT MINI VERSIONS OF IT.
• I THEREFORE CREATED LINES AS WELL WHICH
SUPPORTS THE INNOVATIVE AND CREATIVE LOOK
OF MY BILLBOARD.

12. BILLBOARD ADVERT
• I CHALLENGED FORMS AND CONVENTIONS AS
MY BRIEF DID NOT INCLUDE A FACEBOOK LOGO
ON THE BOTTOM RIGHT, HOWEVER I DECIDED TO
ADD ONE BECAUSE OF NOWADAYS POPULARITY
OF SOCIAL PLATFORMS. THE BLACK FRAME
AROUND MY ICONS CONNECTS WITH THE
BLACK WRITING ON MY BILLBOARD.

13. BILLBOARD ADVERT
• I FOLLOWED FORMS AND CONVENTIONS
BY REPEATING MY CHOSEN COLOR
SCHEME THROUGHOUT THE BILLBOARD.
I COLORED SOME OF THE LETTERS IN THE
EXACT SAME RED OF THE DLR TRAINS. I
DECIDED TO KEEP MY ICONS IN A BLUE
TONE, HOWEVER I WAS THINKING ABOUT
CHANGING THEM TO A RED TONE.

14. LATEST BILLBOARD VERSION
On the third draft I add the words ’ The speed of
innovation. Our local newspaper ' in
order to make it clear to my audience that this is
about a local newspaper. I inserted more DLR
screenshots to make the red color appear
strong and powerful. The position, size and colour
of my icons has changed. I shrank them in order to
make them look structured and clear. I changed
the colour because I found a strong red tone more
suitable for this billboard advert. The final
billboard appears more professional because of
its font and bottom left side corner.

15. RADIO ADVERT
• LIMEHOUSE NEWS THE SPEED OF INNOVATION: BE THE FIRST WHO RECEIVES BREAKING NEWS ABOUT
YOUR LOCAL AREAL, LIMEHOUSE AND DOCKLANDS. AT THE MOMENT WE OFFER LIMEHOUSE RESIDENTS
THE UNIQUE CHANCE TO WIN TICKETS TO THE AMAZING CITY VENICE IN ITALY. PLEASE READ OUR
NEWSPAPER FOR FURTHER INFORMATION. LIMEHOUSE NEWS AVAILABLE FOR ONLY £0.90 AT YOUR LOCAL
STORE. LIMEHOUSE NEWS THE SPEED OF INNOVATION. ONLY FOR REAL EAST ENDERS.

16. RADIO ADVERT
• I FOLLOWED THE FORMS AND CONVENTIONS. I LISTENED TO SEVERAL YOUTUBE POSTS AND THEREFORE
STARTED TO CREATE A CATCH PHRASE. THROUGH THE USE OF GARAGE BAND AND IMOVIE, I WAS ABLE TO
POST MY FINISHED ADVERT ON YOUTUBE AND TO EMBED IT ON MY BLOG.