Muse is an English rock band formed in 1994 consisting of Matthew Bellamy, Christopher Wolstenholme, and Dominic Howard. They have a mature fan base and are known for arena-sized performances. Their style is smart casual and they dress normally for their age rather than having a style related to their music. Muse is very well known, having had their songs featured on TV, in advertisements like for Virgin Air, and played widely on radio stations. Their album packaging and advertisements keep a consistent theme with the band's name and album artwork to appear professionally coordinated and help promote their success through various platforms.

1. Magazine Advert and Digipak Analysis
G324: RESEARCH

2. Who are they?
Name: Muse
Genre: Rock
Muse is an English rock band from Teignmouth, Devon, formed in 1994. The band consists of school
friends Matthew Bellamy , Christopher Wolstenholme and Dominic Howard.
FASHION/STYLE: 
Muse's style tends to be smart casual. They don't have a specific style related to their music; they
dress like normal men their age.

PERFORMANCE:
Since some of their biggest hits Muse have become globally recognized, their song 'survival' was the
song of the 2012 London Olympics. The scale of their performances is arena sized, with a huge fanbase. Muse has one of those more matured fan bases in comparison to other younger bands.
ADVERTISEMENT:
Muse is so well known that most people have heard of them and their music. Muse has had their songs
played on television through music stations such as Kerrang! and on adverts. One example is
the Virgin air travel when they play "When I'm feeling good". Also many plays on various radio
stations. On their official website there is a pop-up if a trailer, advertising them in Rome. Muse is
flaunting their success through unintentionally and intentional platforms.

4. Digipak Analysis
There are no pictures of the band in the
album cover; from this we can assume
they are a well identified group. They
focus on a consistent theme of their front
cover design throughout. This shows the
pack to be part of the same thing, rather
than being miss-matched. It makes it more
professional with it all being similar.
A Box, with the artists
name across it – this is
a collection product.
The Resistance front
album cover is
repeated onto the
smaller holders and
then the circular shape
is printed onto the CD’s
as a running theme.
Card sleeves for the
collection of CD’s

5. Magazine Advertisement Analysis
A picture of the album they
are promoting is in the top
left hand corner, adjacent to
the title of the album.
Information about the album
is also presented at the top
part of the advert.
The artist is named in the
middle of the print, centered
and upper case. 'Muse'
covers 1/3 of the
advertisement and initially
grabs your attention.
Logos and information is
put at the bottom in small
print, like we have seen
with the other advert
annotations.
The album artwork is consistent
with the style of the
advertisement, following the
colour scheme of orange, black
and white.
No images of the bands profile
have been included or
photography.
A single is promoted with a
similar design to the album
layout, except it is ‘flipped’
over giving the advert a
symmetrical design.

6. Further Research:
On Blog:
Audience Profile Investigation:
http://alicemediabloga2.blogspot.co.uk/2013/12/audience-profileinvestigation-muse.html
Audience Profile Investigation Results:
http://alicemediabloga2.blogspot.co.uk/2013/12/audience-profileinvestigation-muse_6.html
Muse Editing Analysis:
http://alicemediabloga2.blogspot.co.uk/2013/11/research-counting-cutsin-editing.html