This document analyzes the layout and design of advertisements from various music magazines. It examines 6 different advertisements, noting elements like the placement of the artist/album name, images, reviews, and links. It then outlines common advertisement layout designs, showing examples of how key information is arranged. The document concludes by providing things for the student to consider when designing their own magazine advertisement, including suggested elements and reviews they could utilize from the bands' websites.

1. G324: Research
Magazine Advertisement
Analysis

2. Sections:
 Magazine Advertisements
Analysis
 Advertisement
 When
Layout Designs
Considering My
Advertisement

3. 1) Sarah Blasko
The title of the album
and the artist is
displayed at the top.
Standard English
rules of capitalization
applies to the names
of bands and
individual artists –
this goes against
that, emphasizing
individuality.
The quote is enlarged and
in italics. It grabs your
attention as you read down
the advert. The words used
have positive connotations
and is used as the main
review.
Website link put at the bottom so
the audience can find our more
about the artist, and purchase the
CD also. There are also record
label logos at the opposite side as
advertising of them.
The artwork is simplistic, with
a portrait to which we can
assume to be the artist. This
puts a face to the artist. The
artwork is also creative and
looks drawn. The bright
colours and tones aren‟t harsh
which suggests the music is
gentle and soft – so
something of a indie genre
perhaps.
Star ratings from well
known
magazines/newspapers
are displayed at the
bottom.
This helps sell the
album to the
audience, as the star
rating has a influence on
the audience and
already sets expectation
of being good. Extra
leverage to promote the
album.

4. 2) The Coral
This advert promotes
their album and their
upcoming live gigs
The colours on this advert is very
dark so the white text
contrasts, making it stand out
visually.
The background image is of the
band who are in black and maroonred tint. This gives them a identity
to their music and suggests there
music is darker to the previous
analysis of Sarah Blasko. So we
can assume the genre is rock or
indie
The font for the information
is consistent with the album
font style. They list live
shows in the conventional
format as expected –
following the same font
throughout.
It is in a easy bullet point list
so it is easy for the
audience to read.
There is a image of the
album, which promotes
their certain artistic style
as well as showing the
product they want people
to buy.
At the bottom, the advert
tells you where it is
available. So it is available
in HMV and then has links
to relevant websites for
readers to go and look up
the band as well as their
record company

5. 3) Tom Jones
Unlike the last two
analysis's, Tom Jones is
a well established artist
and is known globally.
So unlike the last two.
He doesn‟t have to out
himself on the cover as
people already know
who he is by his name.
The section at the bottom
„name drops‟ credible
people in the music
industry such as Bob
Dylan. This can be used to
interpretation on the
quality of the music on this
album, further encouraging
the audience to buy it.
I have established the
common feature of
logos in the
advertisements.
The background is
dull which suggests
there is a emotional
twist to the music and
it links to the title
“Praise and Blame”
,which then links to
the image of a
church. The image is
suggestive of many
elements which could
be in the album.
The album is given
a due date. The font
is in big bold texts
and contrasts
against the
background, makin
g it stand out.
A positive review quote
from a established
newspaper is used at
the bottom as further
encouragement and
emphasis on how
brilliant this product is.

6. 4) Plan B
This advert has a
distinct consistent
colour scheme of
black, red and white.
The artist is put at the
top in big bold text to
grab the readers
attention. Followed
by the album title
down the side in a left
aliment.
Rating are given by
different magazines and
newspaper, with 4 star
ratings. This promotes
the album, because
those who review music
are in their professional
field and are therefore
trust worthy.
The artist is shown as
the main image and is
given a side profile
and with his
microphone,
suggesting he is the
singing and it links his
identity together.
There are links
again to the artists
website, where you
can go to find out
more information
about them, listen to
their music, find out
when they are
performing live and
buy their
merchandise and
CD
A small clip of the album
cover is put in the bottom
left hand side. So the
reader knows what the
product looks like.

7. 5) War Paint
The black, red and
white background
is consistent apart
the album art
work, which
contrasts
hugely, allowing it
to stand out.
Even though the
advert is primarily
advertising the
live shows coming
up Album artwork
is used and the
layout is pretty
similar.
The identity of the
artist isn‟t clear –
they used concept
artwork, so I‟m
presuming they
are well known by
their fan base and
the magazine.
Conventional
gig list shown –
date – location
Links – Social
Media, Official
Websites
Further Website
Links
Technology
plays a big part
when
considering
print
advertisements

8. 6) Emmy The Great
Artist Title is centred
and follows a
consistent Christmas
theme. It has iconic
Christmas jumper with
the text in the typical
Christmas colours of
green and red.
Social networking sites
are used along with
links at the bottom of
the advert.
No image is given,
but this could be
due to the fact it‟s
advertising a gig
rather than a
album.
Same conventional
layout mainly with
a central
orientation.

9. Advertisement Layout Designs
1)
Artist Name / Album
Title
Reviews,
Quotes,
Information,
gig list?
2)
Artist Name / Album
Title
Album Image
Album
Image
Logo and Links
I have simplified „The Coral‟
advert isn‟t it‟s basic form. The
grey represents the artist image
or a specific background colour.
Reviews, Quotes,
Information, gig list?
Logo and Links
The design is very simplistic and
is central, creating an even layout
on the page. All the information is
at the bottom on the page and
includes a gig list and other
relevant information.

10. Advertisement Layout Designs
3)
Artist Name / Album
Title
Artist Image
Album
Image
Reviews, Quotes, I
nformation,
gig list?
Logo and Links
This designs main focus is the
image of the artist, creating an
identity for them and then with the
additional information at the
bottom. The image is to catch the
audiences eye along with the title.
4)
Artist Name / Album
Title
Album Image
Reviews, Quotes
Logo and Links
This design focuses on the album
cover and the reviews. It copies
the style of the 1st album advert of
Sarah Blasko. The design is very
simplistic and is central, creating
an even layout on the page.

11. Advertisement Layout Designs
5)
Artist
Name /
Album
Title
6)
Album/Artist
Image
Reviews, Quotes,
Information,
gig list?
Logo and Links
With the title on the side it allows
for more room of the
images, which could over lap
each other. The small print
remains at the bottom.
Artist Name / Album
Title
Artist/Album
Image
Revie
ws, Q
uotes,
Inform
ation,
gig
list?
Logo and Links
The design has the reviews on
the right in a Column with a big
picture, it mimics a new paper
layout.

12. For my magazine
advertisement…
Things To Consider:
-
Album Title
Artist Name
Logos (record label not applicable in coursework)
A Positive review quote (at least one)
Image of artist or a concept design (their signature
style)
Web Links (websites, social media)
Any gig dates – if applicable
-
Some examples I could use into my advertisement…
(Taken from their website)
“For a band still really in its infancy, the maturity of material
and stage presence is impressive. Any promoters out there....
maybe time for a local festival this summer?” MDM Records.
“One of Norfolk's best up and coming bands” Norfolk Guitar
& Bass Centre.
-
Which layout would suit it best? What information do
I have to include in the advertisement?