The album cover for 5 Seconds of Summer's "Youngblood" album features vibrant colors like purple, yellow, and red that complement each other and represent the variety of songs on the album from slow to upbeat. The cover focuses mainly on the lead singer among the four band members. Complex patterns on the border suggest an electronic atmosphere linking to their use of electric guitars. Strips at the top and bottom allude to the "Z" theory of visual scanning. Centered is the album title "Youngblood" in eye-catching red font meant to convey youth and edge. The 1975 album cover is mysterious, revealing little about the album content. The simplicity leaves viewers questioning and builds anticipation. Black and white implies

1. 5 Seconds of summer
5 seconds of summer’s album cover is very
vibrant and bright. The variety of bright colours
(purple, yellow and red) each complement each
other. This could represent their album as very
varied and unique, this is suggested by their
songs featured on the album, from slow to
upbeat songs. The cover features the 4 band
members, although the main focus is on the
main vocalist, who is significantly bigger.
The border around the main image, contains
many different patterns. These are all very
creative and could suggest a very electronic
atmosphere, this could link with the band’s use
of electric guitars. At the centre of both, the bottom and top there are black and white
strips. This could suggest the ‘Z’ theory, in which we look at things left to right, then look
upwards to downwards. Furthermore, the text ‘Youngblood’ (the title of their debut album)
is central of the cover, the colour red is very eye-catching. Additionally, the font has several
connotations of youth and creates an ‘edgy’ sense. The abbreviated version ‘5sos’ is very
minimalistic in a simple white and is reasonably small.
The 1975
The 1975’s album cover is extremely mysterious and keeps
the majority of the album a secret. This could portray the
band as being indie/alternative. Usually, other album covers
in this genre aren’t very revealing. The simplicity of the cover,
leaves people questioning. This is done to create a sense of
tension, in anticipation for the album.
The use of black and white suggests the band’s music has
connotations of gothic aspects and seriousness. This album
cover is significantly similar to another album of theirs,
however it features white and pink. This is done, to allow the
album to be recognisable and to reach their current audience.
In addition, the key image is very central, this doesn’t suggest the ‘Z’ theory, as the main
focus is in the middle. Furthermore, the text used, is their significant text used on the band’s
merchandise and previous albums/posters. This is lit up with lights, as well as the border of

2. the frame. This is very unique and could has various connotations of the band’s music and
image. The advertisements shown on billboards, include the album’s cover and a picture of
the band themselves. This creates awareness for the
album, but also the band in general.