A case study on when tragedy strikes the supply chain

1. Welcome To Our Presentation
Presentation On
Case Study
When Tragedy Strikes The Supply Chain

2. Group Members
Name ID
Arrifin Sultana Nahean 2015110000083
Masuka Nasrin Pinki 2016010000351
Taslima Khatun 2015010000157
Md. Kamran Hasan 2015110000075

3. Summary
In the April 2013 Rana Plaza building collapse of garments
factory in Bangladesh, deemed the most horrific industrial
tragedy, Laura Cronenberg, The CEO of Tots & Teens,
hearing that news she and her Chief operating officer Jim
immediately fly to Dhaka to visit disaster and support the
victims and their families. In this situation Laura get
confused that they should stay in Bangladesh or leave. They
discuss with two expert John Manners- Bell, he said T&T
should stay in Bangladesh and Adam M. kanzer, he said T&T
can leave but more credible option is to stay in Bangladesh.

4. Rana Plaza Overview
• It was a garments factory building located
at Savar Upazila, Dhaka, Bangladesh.
• Factory manufactured apparel for brand
including Benetton, Primark, Walmart
• The building planed for office and shops,
not for factory.
• Collapsed date: 24 April 2013
• People died: 1134
• Injured: Around 2500

5. Rana Plaza Before Collapse

6. Reasons For Collapse
Direct Reasons
• Building built on a filled in pond which compromised
structural integrity.
• Conversion from commercial use to industrial use.
• Additional of 3 floors above the original permit.
• The use of substandard construction material.

7. Reasons For Collapse
Other Reasons
• Heavy equipment fitted on the top floor.
• Excessive people worked in this building.
• Ignored safety and other issue.
• Building was not perfect for factory.

8. Rana Plaza After Collapse

9. Advantages of staying in BD
• Labor and transportation are cheap.
• Good quantity of manufacture.
• Factories are clustered in one single area.
• Duty free access.

10. Disadvantages of staying in BD
• Workers safety standard and regulation ignored.
• Owner’s careless
• If T&T exited, others will follow
• Corruption

11. Expert Responses
John Manners-Bell (CEO of transport intelligence)
• Should stay in Bangladesh and support victims.
• Being with them ensure their decent wages and
standard living.
• T&T can donate a percentage to factory workers.
• Develop competitive advantage over other retailers
• Recommit to Bangladesh is the ethical thing.

12. Expert Responses
Adam M. Kanzer (Managing director and the director of corporate
engagement and public policy for Domini Social Investment)
• T&T can stay or leave but more credible option is to
stay in Bangladesh
• Need to manage supply chain for better job.
• Review supply chain and select safe factories.
• Build strengthening labor union.

13. Our Opinion
• Tots & Teens should stay in Bangladesh and support
victims and their families .
• They should build up a new plant and start afresh
and rebuild the supply chain.
• Develop competitive advantage.
• Being with workers ensure their decent wages and
rise standard living.
• Once T&T take care of supply they have to rethink
about strategy to shift to other country.

14. Thank
You