Slideshare reviewing an article and helping to understand contents of organizational communication.

1. IntheINDUSTRY
ByCarlitaJones

2. “casestudy:whentragedystrikes
yoursupplychain”
BYRamsubramanian

3. OVERVIEWOFITALL..
The article follows Lauren
Cronenberg, CEO of Tots & Teens,
through her challenge of overcoming
a huge collapse at one of her
garment factories in Bangladesh.
This was a site that produced
and packaged merchandise for T&T and
other retailers.

4. The crisis puts forth a lot of issues to
Cronenberg within her company. On top of
smoothing all this out, continuing the
business successfully but also communication
with people in the company is also a big
thing to figure out, communicating with
family members of injured company workers,
and deciding what to share with the
customers.

5. SÉBASTIEN THIBAULT

6. APPLYINGITTOTHECHAPTER

7. CLIMATECHANGE:ExtremeWeatherEvents
“A change in global or regional
climate patterns”

8. According to the chapter, climate change is a huge deal and
even affects things like organizations. When they deal with
obstacles like natural disasters or global warming they do
have to be aware of a lot of things. For example, how they
will handle these situations morally for the employees and
the company.

9. Industrial organizations play an important part of reversing global warming and climate
change.
“Organizational communication is implicated in the representation of ideas about climate
change to the general public” (Organizational Communication: Miller, K)

10. After hearing the news about the bangladesh chain collapsing,
Cronenberg got on a flight and headed down to see the
remaining site.
“According to news reports, the building had been constructed
quickly and cheaply with substandard materials on a filled-in
pond. More than 2,000 workers had perished, and many more
were injured.”
Cronenberg’s eyes watched as families cried over lost ones or
missing family members.
So what does this all mean…...

11. Cronenberg was now faced with a few major decisions to make:
- How to handle the incident regarding workers, family members, and the
media
- Whether to rebuild the factory and stay in Bangladesh or move production
elsewhere

12. The decision had to be made quickly because the fall line, which typically
accounted for 80% of T&T’s revenue, was scheduled to go into production in two
weeks.
Cronenberg and T&T’s chief operating officer, Jim Zappa, were the two leaders
to decide how to go about this.
They began by touring the other facilities as well as checking in with their
chinese contractors.
“-- it is clear that an increasing number of organizational executives are
making decisions about their businesses with environmental considerations in
mind.” (Organizational Communication: Miller, K)

13. At this point Cronenberg and Jim looked at pros, cons, risks,
and costs of everything
Touching places like how the company can come out most
successful with a smooth transition
How they can keep integrity in the company and stick to their
words
How they should take care of Bangladesh, what risks they are
putting staying on the site

14. More questions included:
-Whether moving the work to their China
factory would be smart
-How much to disclose about the natural
disaster to the public
-Which factory can handle the necessary
productions asap

15. Expert advice included in the article:
Yes to keeping the chain in Bangladesh
-Moral responsibility to support factory workers
-Company has to help them by providing better care and
getting them out this patch
-Company would have a lot of work to do to make up for
the natural disaster and keep the trust of workers
John Manners-Bell is the CEO of Transport Intelligence, a global market research organization; an adviser to the World Economic
Forum; and a visiting professor at London Metropolitan University.

16. Cont.
Bye Bye Bangladesh
- Bangladesh is a high-risk country, has several collapses and fires.
ex. Disney pulled chains out of there in order to protect organization
“By exiting so publicly and recommending implementation of the
International Labour Organization’s Better Work program, Disney sent a
strong signal that government officials should clean up their act.”
-However, should provide money and support to Bangladesh not ‘up and
leave’.
Adam M. Kanzer is a managing director and the director of corporate engagement and public policy for Domini Social
Investments.

17. SOLUTIONS&FUTURERESEARCH IDEAS:
toleaveorstayinbangladesh
- Tots & Teens has a major responsibility to the victims and the factory in
Bangladesh
- Should not abandon or do something unethical like avoid the situation and
try to leave it under wraps
- I would personally agree with Kanzer to leave Bangladesh, this might not
be the last incident they have at the location and if it is not as safe as
they like it is better to be safe and avoid another incident as such

18. Research ideas:
- I enjoyed how the article gave expert opinions at the end
of the situation and I think more research projects
should include that
- Research on companies in even more high risk places to
find out why they choose to be located there and how it
affects them differently than people in safer areas
- Also, more research on these places to get information on
how they deal with climate changes and huge disasters and
what morals they stick to in the processes.

19. Questions I would ask:
To Cronenberg:
-Were there any words expressed to the families when you arrived on site? Were
you swarmed with people and complaints? How was it arriving to the scene of
the collapse?
To Company:
-What was the ultimate decision concluded to? What made you stick with that
decision?
-How was the turnout of switching to the China factory or rebuilding in
Bangladesh?

20. WORKSCITED
Subramanian, Ram. "Case Study: When Tragedy Strikes Your Supply Chain."
Harvard Business Review. N.p., 11 Nov. 2015. Web. 27 Jan. 2016.
Miller, Katherine. Organizational Communication: Approaches and Processes.
Belmont, CA: Wadsworth Pub., 1999. Print.