This document compares and contrasts several aspects of Tata and Mahindra such as their leadership, pioneers, history, expansion, business values, controversies, and subsidiaries. It also analyzes some of their key business ventures such as Tata Motors vs Mahindra Motors, TCS vs Mahindra Satyam, and Taj Hotels vs Club Mahindra. The document discusses the establishment, known personalities, and revival plans of these various business divisions to highlight the similarities and differences between the two large Indian conglomerates.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
Introduction of Ultratech cement
Product-level of Ultratech cement
Product mix of Ultratech cement
Packaging of Ultratech cement
Labeling of Ultratech cement
Pricing Strategy of Ultratech cement
Competitors of Ultratech cement
Presentation is about TATA MOTORS,
-World’s today is fast paced, intermediate, world where people are asking for new answer mobility, India’s leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
Following is a valuation of Tata motors submitted for Stage 2, Holt Valuation challenge.
Awarded the Status of HOLT Champion.
Students certified as HOLT Champion are the best performers in the HOLT Valuation
Challenge.
Rewarded the Paid License of HOLT Lens Software developed by Credit Suisse until i graduate.
What is the HOLT Valuation Challenge?
Stage 1 – The HOLT Challenge stage 1 is a three-week game that will help you learn or improve your understanding of accounting, finance and valuation.
Stage 2 - You could qualify to participate in the 2nd round of the challenge; you will be asked to submit a video presentation to showcase your finance knowledge by preparing a stock pitch that will be evaluated by Credit Suisse professionals and members of Project Firefly’s Academic Review Board.
Stage 3 - The best participants will be invited to stage 3, an interview with Credit Suisse and affiliates: You will be invited to interview with Credit Suisse and affiliates for 1 of 10 internship or co-op positions in 2016.
http://www.holtvaluationchallenge.com/less
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
Introduction of Ultratech cement
Product-level of Ultratech cement
Product mix of Ultratech cement
Packaging of Ultratech cement
Labeling of Ultratech cement
Pricing Strategy of Ultratech cement
Competitors of Ultratech cement
Presentation is about TATA MOTORS,
-World’s today is fast paced, intermediate, world where people are asking for new answer mobility, India’s leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
Following is a valuation of Tata motors submitted for Stage 2, Holt Valuation challenge.
Awarded the Status of HOLT Champion.
Students certified as HOLT Champion are the best performers in the HOLT Valuation
Challenge.
Rewarded the Paid License of HOLT Lens Software developed by Credit Suisse until i graduate.
What is the HOLT Valuation Challenge?
Stage 1 – The HOLT Challenge stage 1 is a three-week game that will help you learn or improve your understanding of accounting, finance and valuation.
Stage 2 - You could qualify to participate in the 2nd round of the challenge; you will be asked to submit a video presentation to showcase your finance knowledge by preparing a stock pitch that will be evaluated by Credit Suisse professionals and members of Project Firefly’s Academic Review Board.
Stage 3 - The best participants will be invited to stage 3, an interview with Credit Suisse and affiliates: You will be invited to interview with Credit Suisse and affiliates for 1 of 10 internship or co-op positions in 2016.
http://www.holtvaluationchallenge.com/less
Mahindra Comviva is a global leader in mobility solutions that are deployed by over 130 mobile service providers and financial institutions in over 90 countries, transforming the lives of over a billion people across the world. We take immense pride in being a people friendly organization with great policies and programs for employee welfare.
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
4. “A Company or business that remains static is a
business that will die. A company that
constantly changes and accepts that there are
better ways to do things than the way they are
done today is the company that will survive in
the global market that we face.”
7. Tata Chemicals
Tata Power
Tata international
Tata Steel
Tata Tea
Tata Motors
Tata Consultancy Services
Rallis
Indian Hotels
Tata Finance
Tata InfoTech
Voltas
Tata Interactive Systems
Titan
Tata Share Registry
Tata Fin AMEX
Tata Home Finance
Tata Technologies
Tata Refractories
TAYO Rolls
Tata Coffee
Telcon
Tata Services
Tata SSL
TRF
Trent
TACO
TQMS
TSMG
Tata Industries
TAL Automation
NELCO
Tata Tele Services
Tata Auto plastics
Tata Johnson Controls
Tata Interactive Systems
TCE Consulting Engrs.
Tata Investment Corpn
TECS
TFS
8. • We are No. 1 in
technology, in exports,
in market cap, in
profitability....the only
bit that remains is to be
a leader in volumes
9.
10. Singur controversy
• Tata Nano Singur Controversy refers to the
controversy generated by land acquisition of
the proposed Nano factory of Tata Motors at
[Singur] in Hooghly district, West Bengal,
India.
14. HISTORY
• Mahindra & Mahindra Ltd., 1945 is part of the
Indian Industrial Conglomerate Mahindra
Group.
• Introduced Jeeps in India and established
themselves as Jeep manufacturers of India.
• It grew from being a maker of army vehicles to
a major automobile and tractor manufacturer.
15. “We don’t have a
group-wide
missionstatement.
Ourcore purpose is
whatmakes all of
uswant to getup
andcome towork
inthemorning”
16. • “Wedon’thavea group-wide missionstatement.
Ourcore purpose is what makes all of us want to
getup and come towork inthe morning”
19. Controversy
• Keshub Mahindra amongst the convicted in
the infamous Bhopal Gas Tragedy.
• Served himself as the non-executive chairman
of Union Carbide India Ltd. In 1984.
• Led to 3,787 deaths in Bhopal.
22. ESTABLISHMENT
TAJ HOTELS
• ITC, Parent company of Taj
Hotels resorts and palaces.
• Incorporated in 1902
• Comprises of 57 hotels at 40
locations in India.
• Categorized as luxury,
leisure and business hotels.
CLUB MAHINDRA
• Founded in 1996 to provide
holidays on a timeshare
basis.
• Started with a single resort
at Munnar in 2007.
• Owns customer base of
over 1,50,000 members
over 38 resorts in India & 5
resorts abroad.
23. KNOWN PERSONALITY
RAMOND BICKSON
• A man of rare courage and
conviction.
• Sheer optimism and Hard
work!
• Dexterously upheld’s Taj’s
supremacy in the Indian
Market in competition from
Domestic and International
players.
RAJIV SAWHNEY
• Alumnus of IIM Bangalore
having 29 years of experience
in FMCG and Telecom.
• Has been part of the core
team that built the Telecom
Business of Hutchison in India.
• Has been part of the core
team that built the Telecom
Business of Hutchison in India.
24. REVIVAL PLANS
TAJ HOTELS
• Plant the Taj flag in 25 key
markets internationally.
• Launch new brands catering
to the more value-conscious
customers.
CLUB MAHINDRA
• More Ownership Resorts to
come up in India
• 1-2 Overseas Resorts being
planned
• All Resorts will be eco-friendly
and built as per international
certification norms
• More Domestic and
International tie-ups planned
in the next some months
26. ESTABLISHMENT
TATA MOTORS
• Entered the commercial
vehicle sector in 1954 after
forming a joint venture
with Diamler-Benz of
Germany.
• Launched the Indica in 1998,
the first fully indigenous Indian
passenger car.
• In 2004 Tata Motors acquired
Daewoo's South Korea-based
truck manufacturing unit.
MAHINDRA MOTORS
• Started as a steel trading
company in1945.
• Mahindra produces SUV’s,
saloon cars, pickups,
commercial vehicles, & two
wheeled motorcycles and
tractors.
• Started making passenger
vehicles firstly with the Logan
in April 2007 under Mahindra
Renault joint venture.
27. KNOWN PERSONALITY
KARL SLYM
• Alumnus of Stanford
University and a Sloan
fellow.
• Former head of General
Motors, India.
• “My vision is to see Tata
Motors on top slot”.
PAWAN GOENKA
• President – Automotive &
Farm Equipment Sectors
• Often referred to as the father
of the Scorpio
• Before joining Mahindra spent
14 years with General Motors
(GM) in Detroit, USA.
• His methods for the analysis of
engine bearings and engine
friction are still in use 20 years
later.
28. REVIVAL PLANS
TATA MOTORS MAHINDRA MOTORS
• To increase the market share
in two wheelers market.
• Mahindra To Launch
Redesigned
Mojo By End-2013.
• Mahindra in Future aims to
Focus on Small Car,
Compact SUV and New
Scorpio.