Social media advertising and benefits
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what is social media and the benefit of social media advertising. Social media became a part of our daily lives and has great benefit across al the fields.this presentation is just a basic understanding of social media advertising . if you support this presentation, promise i would come with a series.
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Social media advertising and benefits
- 1. “ Soc ial media Adv er tis ements” A b h i l a s h M a h a n t a M B A 1 6 F 0 1
- 2. About Social media Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks
- 4. The 5 Best Social Networks for Advertising in 2018 Linkedin- has an estimated 227 million monthly active users Pinterest- With 175 million monthly users, it’s also an incredibly active platform. Twitter-With 328 million monthly active users, it remains one of the most popular social media platforms Instagram-I now boasts more than 500 million monthly active users Facebook – With more than 2 billion monthly users, Facebook hosts over a quarter of the world’s population Reference-https://www2.staffingindustry.com/row/Research/Research-Topics-Reports/APAC/India-Staffing-Company-Survey-2017
- 5. What differentiates Social media advertising from other forms of advertising?
- 6. Native content = Lower disruption + Higher engagement
- 7. Regular ads Facebook ad Click rate
- 8. Paid social media is a great opportunity for business : Advanced Targeting Prevalence on Mobile device
- 9. 1)Advantage of targeting feature - Socio demographic - Interest - Behavioral - Connection Based
- 10. Taking advantage from the mobile revolution
- 11. Paid social Boost salesRaise awareness
- 12. Thank You BY Abhilash Mahanta
Editor's Notes
- Social media advertising isn’t a buzz word anymore , its an amazing driver of lead and sales facebook, twitter, Instagram and other social media platform with millions of users.
- Social media advertising isn’t a buzz word anymore , its an amazing driver of lead and sales facebook, twitter, Instagram and other social media platform with millions of users.
- mainly because of how the ad is displayed. It appears as native content to the social media. A facebook ad will look like a facebook users post therefore They are a lot less disruptive and generates much higher engagement
- In fact paid marketing ads have over 8 times the click rate then regular web ads.
- Advanced targeting option and prevalence on mobile
- 1)because social networks gather such a larger number of user information paid social is able to target audience in a larger variety of ways then other platforms in addition to the – socio demographic social media allows us to target-------- interest, behavioral and connection based targeting methods
- 2) make the best use of the mobile revolution— mobile user keeps on checking their social media profile multiple time a day online on their smartphones, Facebook being the big winner. Social advertising is best way to reach people without being disruptive
- Paid social is a very powerful way to raise awareness of our business and boost sales but doing it well takes a lot of time passion and expertise