A look at the future of news on digital platforms (websites, social media etc). How will revenue models change? What will news creation, reporting, and dissemination look like in the future?

1. The Future of
Financial & Business Reporting
on Digital Platforms
A thorough look at the future
of news on digital platforms.

2. Key Points
• Where we have come from and why? Where is the medium now? In
SA/Kenya/Nigeria and globally.
• Identification of at least 2 key trends shaping this medium or platforms
within this medium? What are they, and why are they key shapers of this
medium in the next decade?
• A clear picture of where we will be in 2025 in this medium. What do these
disrupters/current and growing trends mean for production of news in
this area (the skills needed, the newsroom routines, etc.) and the
consumption (audiences) of news on this medium?

3. A Brief History of News Platforms
Broadcast Online
Film& Radio
An overview of the history of news and reporting platforms.
Print
Citizen
Journalism

4. Social Media As A News Source
BRIEF CLASS SURVEY:
“How many prefer Social Media as a News Source?”
“How many prefer Traditional Media as a News Source?”
“How many do not believe Social Media is a News Source?”

5. Social Media As A News Source
• Social networks are not just important for
discovery, they also encourage discussing and
sharing the news.

6. Future Projections
A shift in the Production, Reporting And
Consumption of News
“Messaging” as the next
news frontier
News Aggregators
Artificial Intelligence as
News Editor
Data-driven stories Virtual Reality Journalism

7. What the Future Looks Like
• Artificial Intelligence will help build software that will
manage, create and optimize content creation. This
method will focus on data insights to drive its
content creation approach. AI will be the news editor
of the future.
• Virtual Reality is the next platform for news. It makes
use immersive journalism, which is the use of gaming
platforms to put people in the middle of news
stories.

8. What the Future Looks Like
• Platforms like Apple News, Facebook Instant
Articles, Snapchat Discover, Google’s AMP,
Twitter’s Moments and LinkedIn’s Pulse have
gone ahead. Whatsapp is also a content and
distribution platform.
• Subscriptions to news aggregators like Flip
Board, Zite will rise sharply, as more people
want to read their news in a single dashboard.

9. New Business Models
• There is a need for new revenue models as
the media landscape rapidly changes.
• Media houses that do not evolve into
technology/software companies will become
extinct.
Media
Houses
Evolve
News as a
Product
News as a
Service
Tech
Companies
Evolve

10. Media House of the Future
Content as the core
(Content formats such
as text, viral videos,
infographics)
Content distribution
platforms(social
media, News
Aggregators etc)
Revenue models
(subscription,
freemium,
advertising)

11. Future Skills Need
• Speed and efficiency
• Multi-platform usage skills
• Growth hacking
• Engineering/coding skills to build the news
products of the future
• Business skills to properly monetize these
platforms

12. Future Newsroom Routines
Create
• Use data-driven content software to create and edit news
• Adapt story for multiple platforms (text, video, infographics)
Disseminate
• Distribute news to multiple platforms
• Properly engage audience in real time ( social media etc)
Measure
• Measure performance of the story and use data to inform future
stories

13. Conclusion
• The future of news is personalized. The future of
news is digitized. The future of news is the
consumer controls the conversation, not the
provider.
• The future of news is to become more distributed
and aggregated. Platforms are key.
• Instead of just creating good content that you
hope finds an audience, the journalist should
create content that fosters attention and traction.