Buddy Media Capabilities Overview


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This presentation provides a corporate overview of Buddy Media as well as the company's capabilities.

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Buddy Media Capabilities Overview

  1. 1. Buddy Media, Inc. The future of advertising in a social world.
  2. 2. <ul><li>Mission: To help major brand advertisers leverage social networks </li></ul><ul><li>Founders: Mike and Kass Lazerow (4th start up) </li></ul><ul><li>NYC headquarters with 22 employees </li></ul><ul><li>Launched September 2007 </li></ul><ul><li>Premier investor syndicate ($8.2M raised to date) </li></ul><ul><ul><li>Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund </li></ul></ul><ul><ul><li>Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners </li></ul></ul>Buddy Media Company Overview
  3. 3. Buddy Media’s Premium Client Base
  4. 4. <ul><li>Social media is here </li></ul><ul><ul><li>37% of adult internet users and 70% of teens use social networking sites monthly </li></ul></ul><ul><li>Growth is accelerating </li></ul><ul><ul><li>In 3 years, 49% of adults and 84% of teens will be on social networks </li></ul></ul><ul><li>And the revenues are real </li></ul><ul><ul><li>Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years </li></ul></ul><ul><ul><li>We’re targeting the $25B spent in online media! </li></ul></ul>The Opportunity SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
  5. 5. <ul><li>The major social networks have announced plans to open their platforms to developers </li></ul><ul><li>Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users </li></ul><ul><li>Pricing for branded online media will shift from impressions and clicks to engagement and custom actions </li></ul><ul><li>The social media application is the new ad unit </li></ul><ul><li>The power in the online advertising marketplace has shifted from seller to buyer </li></ul><ul><li>Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity </li></ul>Vision
  6. 6. <ul><li>Buddy Media helps brands build and promote engaging social applications </li></ul><ul><ul><li>Strategy: Buddy Media’s helps companies answer the question “What should I build?” </li></ul></ul><ul><ul><li>Development & Management Platform: Buddy Media’s development platform lets brands launch, manage, analyze and track campaigns </li></ul></ul><ul><ul><li>Promotion: The Buddy Media Advertising Network ensures that brands break through application clutter efficiently with its optimization and targeting engine </li></ul></ul><ul><ul><li>Loyalty: Buddy Media’s AceBucks loyalty program helps companies activate and engage consumers by incentivizing them to click, install, answer, buy and more with a high perceived-value virtual point system </li></ul></ul>Strategy
  7. 7. Buddy Media Process
  8. 8. Buddy Media Dashboard
  9. 9. <ul><li>Buddy Media serves as the brand’s advocate in the social media space </li></ul><ul><ul><li>Custom application development </li></ul></ul><ul><ul><li>Targeted online advertising to drive engagement </li></ul></ul><ul><ul><li>Emphasis on engagement </li></ul></ul><ul><li>Proven results with major global brands </li></ul>Full-Service, Brand-Centric Approach
  10. 10. FedEx Launch a Package
  11. 11. InStyle Hollywood Hair Makeover
  12. 12. Bud Light Dude Application
  13. 13. Readers Digest Prop a Photo
  14. 14. Priceline Ultimate Road Trip
  15. 15. Contact Michael Lazerow [email_address] CEO P: 646.786.1444 | M: 646.436.2222 | Jeff Ragovin [email_address] Vice President, Sales and Business Development P: 646.786.1414 | M: 917-523-6266 |