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AMA-Alaska

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AMA-Alaska

  1. 1. How to Sell Social MediaJune 9, 2011<br />May 26, 2011<br />
  2. 2. What is Social Media?<br />
  3. 3. What is Social Media?<br />“Social media is simply another arrow in the quiver of marketing, and that quiver is designed to generate revenue.”<br />– Peter ShankmanSocial Media Expert<br />
  4. 4. Why Social Media?<br />
  5. 5. Business + Social Media<br />The three most popular content marketing channels are e-newsletters, print magazines and social media.<br />- Source: Meltwater Group, Future of Content<br />
  6. 6. Communications + Social Media<br />Need presence on 3 most popular websites:<br />
  7. 7. More than 500 million active users<br />Spend more than 700 billion minutes per month<br />About 70% of users are outside the U.S.<br />About 79% of global Fortune 500 companies use social media to communicate with customers & stakeholders<br />
  8. 8. Online search is the preferred method for information about local businesses<br />Staying above the fold<br />Stay on top: The organic approach<br />
  9. 9. YouTube<br />YouTube receives more than 2 billion viewers per day<br />Available in 19 countries<br />94 out of AdAge’s top 100 companies have run a campaign on YouTube<br />
  10. 10. YouTube<br />
  11. 11. Podcast<br />
  12. 12. Mobile Optimization<br />
  13. 13. Mobile Optimization<br />
  14. 14. Mobile Optimization<br />
  15. 15. Communications Plan<br />
  16. 16. Monitor<br />
  17. 17. Internal Communications<br />“More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually.” <br />– KarieWillyerd & Jeanne C. Meister, HarvardBusiness.org<br />
  18. 18. Internal Communications<br />
  19. 19. Crisis Communication<br />
  20. 20. Crisis Communication<br />BP Crisis<br />
  21. 21. Facebook<br />
  22. 22. Search Engine Marketing<br />Ads targeted to the user, depending on information he or she shares.<br />
  23. 23. Search Engine Marketing<br />
  24. 24. Thank You<br />

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