Google is your homepage - a presentation about Google's impact on you as an individual and organisation. How do you look in Google? This presentation outlines what you should be aware of for online marketing, SEO and social media in order to improve how you appear in Google.

3. To Get us Started – A Few Things to Know More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy – “Virtual World” A new study has “found that the Internet is perceived by users to be a more important source of information for them —over all other principal media, including television, radio, newspapers, and books.” The biggest users are between 16-24

4. Why Does This Matter? Appearance in search engines is now extremely important Online provides vast opportunities to engage with audiences Online is a cheap and easy arena to engage with target audiences – great ROI It’s accountable, measurable and easy to adjust The power and influence of the Web should not be ignored – it’s not going away Google has now become your homepage

5. How Search Engines Work ‘Authority’ and ‘Relevance’

8. New Developments in Search News and Media Real-time search in all the major search engines is making social media more important in search results

9. Why is Social Media so Important?

10. Why is Social Media so Important? Overwhelmed with choices, consumers increasingly turn to each other Social networks proliferate to third party sites - friends go everywhere with each other Virtual word of mouth through social media tools

11. Why is Social Media so Important?

12. Use Social Media to Your Advantage ASOS Did It

13. Use Social Media to Your Advantage Blogs Do It

14. Use Social Media to Your Advantage Blogs Do It

15. Use Social Media to Your Advantage RSS Subscriptions to Readers

16. Use Social Media to Your Advantage Obama Did It The usual suspects: Facebook, Twitter, Myspace, YouTube etc… Specific ethnic groups: MiGente (Latinos), BlackPlanet (African-Americans), Glee ("gay, lesbian and everyone else") and others. To distribute his “message of hope” Encouraged user generated content and viral behaviour Various email mailing lists Text communications - "HOPE" to 62262. Obama apps in the iTunes store

17. Understand a Bit About SEO

18. Use Tools of the Trade

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