State of the Union of Social Media


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Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.

Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.

Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.

This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.

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State of the Union of Social Media

  1. 1. A SNAPSHOT. A SLICE. A 30,000-FOOT VIEW.<br />The current state of social media and online marketing and the world in which we now live<br />Staggering Growth and Change<br />Sally Witzky<br />All slides © 2010 Traction Group LLC - portions owned by<br /> the respective research and content providers. <br />Either way - all rights reserved. Slides dated April 22, 2010. Presented at AMA Richmond,, Social Media SIG (special interest group)<br />
  2. 2. 500M Facebook Visitors<br />“We’ll share 1 Billion Likes on the web in 24 hours - or - 25-30 Billion things shared in a month” – Zuckerberg<br />
  3. 3. Twitter @ 50M+ / day<br />Or an average of 600 tweets per second<br />Promoted Tweets just announced last week (advertising)<br />
  4. 4. Social networking surpasses email users<br />Is email’s reign over?<br />Is social networking the new King?<br />Younger generations don’t use email as much <br />(or at all)<br />
  5. 5. Smart Phones to Smart Homes; connectivity increases every minute<br />Open source networks bring hundreds of thousands of applications right to your smart phone.<br />Tie smart phone to your home automation and set your lights, HVAC, audio, video, etc.<br />And the new, new generation of smart phones will be out in 1-3 mos. <br />The ones shown are, well, already old.<br />
  6. 6. And don’t forget the iPad…<br />300,000 sold on launch day 4/4; 450,000 by 4/8<br />3.5 million+ iPad apps downloaded so far<br />2010 Sales Projections range from 3 to 10 million units; expected to triple by 2012<br />
  7. 7. Social media traffic as a percent of 100<br />As of March ‘10, Facebook traffic made up 41% of all traffic on a list of popular social destinations.<br />YouTube still dominant.<br />
  8. 8. The difference a year makes…<br />Facebook has exhibited strong growth and high volumes of traffic<br />
  9. 9. Are online ads back?<br />Search advertising accounted for 47% of sales, or $2.96 billion worth<br />Display was the next big contributor at 23% of sales, or $1.5 billion<br />
  10. 10. Amazon leads retail sales<br />“When last we looked, Amazon was running away with retail sales compared to competitors. <br />Today, it's sprintingaway with it.” <br />– SA Insider<br />
  11. 11. Mobile social networking…Are you the mayor?<br /><ul><li>Foursquare’s Growth Not Slowing Down: 725,000 Users, 22 Million Checkins
  12. 12. In March, Foursquare grew by nearly 100,000 users within just a 10- day period</li></li></ul><li>If you think there’s a lot of mobile data now, you ain’t seen nothing yet<br />With smart phones growing in popularity, mobile data traffic is set to grow 40X in the next five years, according to research from Coda Research Consultancy, via TechCrunch.<br />
  13. 13. Questions?<br /><br /><br /><br /> <br /><br />