How to Use A Chainsaw Without Cutting Off Your Leg (and other social media marketing help) Bill Seaver MicroExplosion Media
The tide has come in... <ul><li>January 2004 – less than 2 million blogs
January 2005 – 6 million
January 2006 – 24 million
July 2006 – 50 million
March 2007 – 70 million
February 2008 – 112 million
September 2008 – 133 million </li></ul>Source: Technorati
People are watching a lot of video... <ul><li>March, 2007: 4.1 billion views
March, 2008: 11.5 billion views
November, 2008: 12.7 billion
March, 2009: 14.5 billion
Upcoming SlideShare
Loading in …5
×

How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help)

1,629 views

Published on

Social media gets a ton of attention these days but many people don't understand that having the right mindset with the new tools and technology is actually more important than simply knowing how to use the tools. This is my presentation about how to think about the social media the right way.

Published in: Business, Technology
  • Be the first to comment

How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help)

  1. 1. How to Use A Chainsaw Without Cutting Off Your Leg (and other social media marketing help) Bill Seaver MicroExplosion Media
  2. 2. The tide has come in... <ul><li>January 2004 – less than 2 million blogs
  3. 3. January 2005 – 6 million
  4. 4. January 2006 – 24 million
  5. 5. July 2006 – 50 million
  6. 6. March 2007 – 70 million
  7. 7. February 2008 – 112 million
  8. 8. September 2008 – 133 million </li></ul>Source: Technorati
  9. 9. People are watching a lot of video... <ul><li>March, 2007: 4.1 billion views
  10. 10. March, 2008: 11.5 billion views
  11. 11. November, 2008: 12.7 billion
  12. 12. March, 2009: 14.5 billion
  13. 13. (and the average viewer is watching almost six hours of online video per month now) </li></ul>Source: comScore
  14. 14. Who's using social media? <ul><li>76% of Americans are using social media </li><ul><li>90% - 18-24 years old
  15. 15. 84% - 25-34 years old
  16. 16. 76% - 35-44 years old
  17. 17. 72% - 45-54 years old
  18. 18. 62% - 55+ </li></ul></ul>Source: Forrester Research
  19. 19. What about social media for business? <ul><li>34% of Americans believe a company should have a presence in social media.
  20. 20. 31% of Americans believe companies should not only be present in social media, but should interact with them as well.
  21. 21. 20% of Americans feel a stronger connection and better served by companies when they can interact with them in a social media environment. </li></ul>Source: Cone Business in Social Media Study, 2008
  22. 22. So how do you keep from cutting off your leg?
  23. 23. Online Shift <ul><li>Old Internet was: </li><ul><li>Controlled
  24. 24. Distant
  25. 25. Corporate
  26. 26. One directional </li></ul></ul><ul><li>New Internet is: </li><ul><li>Transparent
  27. 27. Informal
  28. 28. Collaborative
  29. 29. Conversational </li></ul></ul>
  30. 30. Marketing Shift <ul><li>Today you will be hit with 4,000 ads/promotions (almost 1.5 million per year)
  31. 31. Ads are about the advertiser. Content is about the consumer.
  32. 32. &quot;Who&quot; verses &quot;How Many&quot;
  33. 33. Speaking the language of smart
  34. 34. Get prosonal </li></ul>
  35. 35. Attitude Shift <ul><li>Arrogant Marketers... </li><ul><li>assume consumers are interested.
  36. 36. assume consumers care.
  37. 37. don’t mind interrupting people’s lives.
  38. 38. promote their product or service as “the best” even when they know it isn’t. </li></ul></ul>
  39. 39. Humble Marketers <ul><li>W on’t create things consumers don’t pay attention to anyway.
  40. 40. Speak the language of smart.
  41. 41. Seek to add value to the people they want to reach.
  42. 42. Know that interruptions become annoyances and annoying companies don’t succeed.
  43. 43. Are interested in protecting the interests of the people they want to reach and the interests of their company or client. </li></ul>
  44. 44. Mindset and the Technology
  45. 45. Bill Seaver MicroExplosion.com Twitter: billseaver

×