Social Media Marketing Services In Pakistan (4).pptx
1. Social Media Marketing Services
in Pakistan
In 1929, the Hungarian writer Frigyes Karinthy
first proposed the Six Degrees of Sepration in his
short story "The Chain".
The so-called six-degree network relationship
theory means that all people on the earth can be
connected with any other person through a chain
of acquaintances within five layers.
Fast forward to 1997, Andrew Weinreich launched
the world's first social networking site, SixDgree
(http://SixDgree.com), which connects users
together based on the theory of SixDgree. Its birth
represents that social networking sites have
broken
2. the physical barriers of human social
interaction with a strong posture.
In 2000, Liudu.com ceased service (although its
website is still in use), and Friendster, hi5,
LinkedIn, MySpace, Facebook, Instagram and
Twitter, among many other social media platforms
emerged, dramatically changing private and
public life.
According to the 2021 Global Social Media
Statistics, social media users now spend an
average of 2 hours and 25 minutes a day on
social networking and messaging apps, and
social media users have already crossed the 4.2
billion mark.
With the rapid growth of the value of social media
in marketing and business, social media
marketing,
3. which uses social platforms and networking sites
to promote products or services through paid and
unpaid methods, has become a major marketing
buzzword in recent years.
Social Media refers to content production and
exchange platforms based on user relationships
on the Internet, such as Facebook, YouTube,
Twitter, Instagram, TikTok, etc.
The two most important features of social
media are:
The traffic is "amazing": the number of users
and viewers is huge.
Large degree of freedom: its platform has the
ability of spontaneous selection, editing and
dissemination. "Marketing" refers to the process
by which a company discovers or explores the
needs of
4. prospective consumers, and allows consumers
to understand the product and then purchase
the product.
It can be deduced from this that social media
marketing is the behavior of enterprises,
individuals or institutions to conduct marketing and
promotion on social network platforms.
According to Wikipedia, social media marketing
refers to the creation of specific messages or
content on social network services by companies
in order to achieve marketing purposes to attract
the attention of consumers, arouse discussions
among online netizens, and encourage netizens
to use their personal social networks. To
disseminate these marketing content, and then
improve the relationship with customers and the
marketing strategy of satisfaction.
2. Types and platforms in
social media marketing
In a world of over 7 billion people, 4.2 billion
people are active on social media. In this section,
we'll
5. cover eight social media platforms that are
important if you want to do effective social
media marketing.
1. Facebook
Age: 18-45 years old and
above.
Industries (B2B and B2C): E-Commerce, Retail,
Banking, Financial Services and Insurance
(BFSI), Fast Moving Consumer Goods (FMCG),
Entertainment, Fashion, Real Estate, News,
Health, Sports.
Businesses can use Facebook to share content,
engage with customers, advertise, and even use it
as a platform for customer support.
2. Twitter
Age: 18-45+.
Industries (B2B and B2C): News, Technology,
E- Commerce, Retail, Entertainment, Travel,
Sports, Health, Telecom, BFSI…
6. Twitter allows you to express your opinion in
280 characters. Known as a pioneer in the use
of hashtags, Twitter is a social media platform
for users to share thoughts, engage with
brands and celebrities, and consume news and
informational snippets.
Brands primarily use Twitter for customer
service, as it is the platform customers often use
for timely brand interactions. For example: Find
out how Indihome responds to customer
complaints and how they project their brand
image.
Twitter users tend to be more tech-savvy, so
Twitter has become a hub for information
discovery. Therefore, B2B and B2C brands
should use Twitter to distribute their content.
3. LinkedIn
Age: 25-45 years old.
Industry (most B2B): legal, BFSI, technology,
manufacturing, marketing, education,
employment.
7. As a business social platform, LinkedIn is
different from other social platforms in that most
users here use LinkedIn to query industry
information, exchange ideas, and establish a
professional image of individuals or companies.
Therefore, the quality of customers on LinkedIn
is higher, the pertinence is stronger, and the
development value is naturally better.
4. Instagram
Age: 18-35 years
old.
Industries (B2C): E-Commerce, Fashion,
Retail, Food & Beverage, Beauty, Travel,
Photography, Entertainment, Real Estate.
Instagram is a mobile-based visual platform that
allows you to share images and videos.
Instagram's popularity has increased in recent
years and is expected to grow even more as
consumers continue to favor vertical videos, live
videos and stories.
Instagram has launched a vertical video platform
8. called IGTV that lets you share videos that
last longer than a minute.
If you sell physical products, then you should
try shopping on Instagram. It's a great feature
that many experts claim is the future of social
commerce.
5.YouTube
Age: 18-55 years old and above.
Industry (B2B and B2C): Almost any industry
that can create video content for marketing.
YouTube is an online video sharing platform that
allows you to view, share and upload video
content. The exponential growth of video
marketing has driven brands to widely create and
share video content on YouTube. Here are three
facts for you to consider if you're planning to join
YouTube:
YouTube is the second most popular search
engine after Google;
is owned by Google;
9. Making your business brand more visible will be
more challenging if your competitors are already
on YouTube.
6. Pinterest
Age: 18-45 years
old.
Industries (Most B2C): Art, DIY, Crafts,
Beauty, Fashion, E-Commerce,
Architecture, Food, Photography.
Pinterest is a great visual platform for
individuals and brands seeking artistic
inspiration and promoting DIY activities. You'll
find lots of ideas about a topic in the form of
pins (numbers) and boards (collections of
images).
Although Pinterest was very popular among
women in its early days, a change in usage was
observed in 2016, with female users dropping
from 83% to 60%.
Brands can create a business account on
Pinterest and also run ads to reach their target
audience.
10. 7. Snapchat
Age: 18-35 years
old.
Industries (Most B2C): Health, Fashion, Food
& Beverage, Live Events/Concerts, Retail.
Mobile visual platform known for its short-form
content visibility. Pictures and videos posted on
Snapchat disappeared after 24 hours. Snapchat is
the most popular social platform among millennial
and Gen Z users. Since content is ephemeral,
Snapchat is great for creating original and original
content. Businesses can also reach a wider
audience by advertising on Snapchat.
8. TikTok
Age: 10-29 years old.
Industries (mainly B2C): entertainment,
fashion, drama, pretty much any industry
where you can create compelling video
content.
The international version of Douyin TikTok is
similar to Ins and is suitable for mobile
content
11. dissemination. Since the recommendation
mechanism of waterfall video is easier to attract
target customers, and TikTok users are generally
young people of Generation Z, it is more
interactive. Among them, the marketing effect of
the hashtag challenge is the most prominent.
Three, social media marketing practical steps
Step 1: Analyze the characteristics of your
target customers
There are two types of population
characteristics: dominant and invisible
characteristics.
Dominant characteristics refer to information that
can be obtained through light contact, such as
gender, age, occupation, place of origin/country,
etc. in demographic attributes, and income,
purchasing power, and purchase channel
preferences in consumption characteristics.
Invisible features refer to those that can only be
discovered through in-depth contact, such as
personality traits, liking home, lively, face
control, minimalism, obsessive-compulsive
disorder, etc.
12. After analyzing the profile of the target customer,
please use the recommended traffic source in
Google Analytics (or the analysis tool you use),
match the characteristics of the target customer
of the brand itself with the user profiles of
different platforms, and select the most suitable
platform.
Competitor analysis can also be used to help you
track current successful content and assess their
social media strengths and weaknesses. This will
help you develop an effective social media
strategy for your organization.