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6 PR Trends to Watch in 2013


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TFG's Laura Ray predicts some PR industry trends for 2013.

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6 PR Trends to Watch in 2013

  1. 1. Top 6 PR trends in 2013
  2. 2. News consumption on mobileplatforms is growing at a rapid pace –up 17% last year aloneBI Intelligence, 2012
  3. 3. #1 All hail the biggest PR opportunity in 2013: mobile engagement
  4. 4. 77% of press releases get more tractionwhen visual or multimedia content isembeddedPR Newswire, 2011
  5. 5. #2 #2 Visual storytelling: A picture equals a Visual storytelling allowscompanieswords (anddeeply of viral hits) thousand to more millions
  6. 6. In 2013, more journalists will be hiredby non-media companies than mediacompaniesContent Marketing Institute, 2012
  7. 7. #3 Content reigns King of Consumer Engagement
  8. 8. Today, across the globe, there are: 25 million Foursquare users 45 million Instagram users 200 million LinkedIn users 500 million Twitter users 1.2 billion Facebook users
  9. 9. #4 Social media continues todrive the conversation #4 Social media key to the (whether you’re a part of it or not) conversation (whether you’re a part of
  10. 10. Half of all Americans get news digitally;online news generates more revenue thanprint newspapersPoynter, 2012
  11. 11. #4 Social media key to the the social,#5 Ride the Mashable wave intoconversation (whetherof news a part of mobile and visual future you’re sourcing
  12. 12. The potential untapped business value ofsocial technologies is predicted at $1.3trillionMcKinsey Global Institute, 2011
  13. 13. #6 Social media means (social) business
  14. 14. The Fearey Group is Seattle’s most reputable and well-connected independent public relations agency. Specializing in public relations, public affairs and social media journalism™. 206.343.1543 Find us Follow us Like us