- Help with set up and pack down - Hold reflectors/flags - Help with camera moves - Help with lighting set up Director: - Call shots - Direct actors - Direct camera operator - Direct lighting crew - Direct sound crew Camera Operator: - Operate main camera - Follow shot list - Hit marks/shots on time Sound Recordist: - Record dialogue - Record sound effects - Monitor levels Gaffer: - Set up lighting rig - Focus/adjust lights - Grip equipment Props Master: - Source props - Manage props on set - Replace as needed Make Up Artist: -

1. Irn-Bru
JOSH BROWNSWORD

2. Info-graphic Research:
What’s a Typical Director Of Photography Salary?
Average Director of Photography Salary. Now, let's take a look into the typical Director of Photography salary and pay.
According to the New York Film Academy, the average salary for a DOP is around the £40k-£50k ($60k-$70k) range.
How Much Money Does a Film Editor Get Paid?
As of May 2011, film or video editors made an average annual wage of $66,690, or $32.06 an hour, according to the
Bureau of Labour Statistics. The best in the business were able to make as much as $126,250 or more, if they were in the
top 10 percent. On the other hand, editors in the bottom 10 percent made $26,350 or less.
How Much Do Cameramen Make?
Lead camera operators make $75 an hour, or about $8,000 for an hourlong drama episode (which takes eight days to
shoot; sitcoms are about five days and pay less).
Number of people working on Avatar
In order to give the students a sense of the scale of these productions I asked them to guess how many people worked on
the movie ‘Avatar’. Guesses ranged from a few hundred up to a thousand. The actual figure (according to IMDb) is 2,984.
Special effects include on-set physical, mechanical and in-camera effects and should not be confused with digital / visual
effects (which is exactly what the BBC did again yesterday!). Hollywood films by Peter Jackson take up four out of the top
five places, revealing his love of real-world, on set trickery.

3. Info-graphic Research:
FILMS WITH LARGEST SPECIAL EFFECTS DEPARTMENTS (1994-2013)
The Hobbit: An Unexpected Journey 225
The Lord of the Rings: The Fellowship of the Ring 217
Avatar 212
The Lord of the Rings: The Return of the King 211
The Lord of the Rings: The Two Towers 195
1060 total
For 57 of my 1,000 films, the Visual Effects Department made up over 50% of all crew members. If you meet someone in
a pub who says they worked on Harry Potter there is a 62% chance they worked in visual effects.
FILMS WITH LARGEST VISUAL EFFECTS DEPARTMENT (1994-2013)
Avatar 1,844
Iron Man 3 1,834
Marvel's The Avengers 1,514
Man of Steel 1,445
The Golden Compass 1,252

4. Info-graphic Bibliography:
Matt Barker. (2016). What’s a Typical Director Of Photography Salary?.Available:
https://www.getfilming.com/cinematography/director-of-photography-salary/. Last accessed 12th Sep 2017
Eric Strauss. (N/A). How Much Money Does a Film Editor Get Paid?.Available: http://work.chron.com/much-money-film-
editor-paid-2452.html. Last accessed 12th Sep 2017.
Paul Bond. (2015). Hollywood salaries revealed: From execs to extras, who makes what. Available:
http://uk.businessinsider.com/hollywood-salaries-revealed-from-execs-to-extras-who-makes-what-2015-10. Last accessed
12th Sep 2017.
anon. (2014). How many people work on a Hollywood film?. Available: https://stephenfollows.com/how-many-people-
work-on-a-hollywood-film/. Last accessed 12th Sep 2017.

5. Design Ideas
Films With largest special affects teams
The Hobbit: An Unexpected Journey The Lord of the Rings: The Fellowship of the Ring
Avatar The Lord of the Rings: The Return of the King
The Lord of the Rings: The Two Towers
Turn this into an image of the ring
from Lord Of The Rings
Split pie chart like this to
show that 62% of crew
working on harry potter
were special effects.
Image to show film editor Image to show
camera man
Image to
show
director of
photograp
hy

6. Info-graphic:
Put your info-graphic design work here.

7. Research:
For most of the facts that I researched I used online sources and articles that related to effects and camera teams on film
sets, I researched the average pay for workers in these groups and on average how many people normally worked on
these films.

8. Client research:
My Client For This project is the drinks company IRN BRU, they have three main flavours:
IRN BRU
IRN BRU SUGAR FREE
IRN BRU XTRA
But they also do IRN BRU LOLLIPOPS
All the drinks come in different sized bottles as well
They have used a range of marketing strategies ranging from comics to TV commercials. The comic strip ran from then 1930s and was
called “The Adventures of Ba-Bru and Sandy”, a neon sign with ba-bru on hung outside Glasgow train station until the 1970s.
In the 1980s the tagline “made From Girders” was used in the marketing campaign, another tagline “Scotland's Second Favourite Drink”
which stemmed from it being Scotland's favourite soft drink, the favourite is said to be whiskey.
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
In recent years there has been a lot of controversy around the marketing campaign of irn-bru and it the company has had a lot of
complaints that the adverts are offensive or insight bullying, The main three that people find offensive are, The goth photo which people
think insights bullying, The pregnancy one which people find offensive for people who have had miss carriages and the 1950s themed
piano one, which people think is offensive to transgender people.
The product is most commonly consumed by people who are a young age but there is a very minor difference between which gender
prefers it most.

9. Client research:
Mum, Iro-Bru Ad 2013;
In this they are appealing to the interests of men by using the
woman's body, the advert is linear as it follows the structure of
flowing chronologically rather than going back in time. Its also
Realist even tho the events in it have a high chance of it not
happening it is still possible.
This advert appeals to people through humor that could seem a bit
controversial, it uses a black and white image with a bright red text
box to draw peoples attention to it.

10. BARR:
Was founded in 1875 by Robert Barr in Falkirk. In 1887 his son set up another division of the company in glasgow which
had a much greater population. Irn-Bru was launched in 1901the two separate divisions merged in 1959. In 1972,
the Tizer brand was purchased. 1980 the first Low Calorie Irn-Bru was created: and changed its name twice, in 2010 it
was given the name irn-bru Sugar Free. In 2001 the company acquired Findlays Mineral Water. In 2002 they hired the first
non family executive, Roger White as managing director. The Company acquired Forfar-based Strathmore Mineral Water
in 2006. The Irn-Bru 32 energy drink variant was launched in 2006. In 2008 the company purchased the Taut sports drink
range and exotic fruit drink company Rubicon.
On 14 November 2012 the Company agreed to merge with Britvic, which produces drinks like J2O, Tango and Robinsons,
as well as holding the authority to produce Pepsi for the UK market, to create one of Europe's largest soft drinks
companies. On 11 July 2013, AG Barr Chairman Ronnie Hanna announced that the proposed merger of Britvic and AG Barr
had been abandoned.

11. Market research:
Irn-Bru is a Scottish carbonated soft drink, often
described as "Scotland's other national drink"
(after whisky). It is produced by A.G. since
moving out of their Parkhead factory in the mid-
1990s, and at a second manufacturing site
in Mansfield, Nottinghamshire, England. It is sold
throughout the world, however the drink is most
popular in scottland. It competes directly with
global brands such as Coca-Cola and Pepsi.
Scotland is the only country where iron bru
outsells other fizzy drinks.
To the right are the stock prices of A.G Barr and
their compettitors. The stock prices of britvic and
Barr are in gbx, but can be converted to gbp,
Barr is £6.11 and britvics is £7.28. however the
stockprice of bar is still very low compared to its
competitors coke and pepsi who bothhave a
stock price above 100 usd.

12. Audience research:
This slide focuses on my own primary research that I did through a survey.
From my survey I found that most people are more
likely to buy the 500 ml bottle, over 50% of the
people who answered my survey said they would
buy this size. However the second biggest group
said they wouldn’t buy iron bru. So from this
research I have found that to draw people into the
brand I should focus on the 500ml bottle as it is a
favorite.
From my research I have found that the majority of
people buy they're drinks from their local shop, however
a lot of people also buy it from the supermarket. I can
use this in my advert to show how easy it is to buy the
drink from any local store. I have also found that is
should not focus on takeaways as no one said that they
would buy their drinks from there.
From my research I found that most people who
drink IRN BRU are male. This means that my advert
may benefit from a more male orientated theme.
However this may not be the case as my sample
may have been more male orientated rather than
being an even 50/50 split.
From my survey I also found that the overwhelming
majority of people who drink IRN BRU are under the
age of 17. This means that in my adverts I need to
make the theme very orientated to the younger
audience as that is where most customers come
from.

13. Client research:
Mum, Iro-Bru Ad 2013;
In this they are appealing to the interests of men by using the
woman's body, the advert is linear as it follows the structure of
flowing chronologically rather than going back in time. Its also
Realist even tho the events in it have a high chance of it not
happening it is still possible.
This advert appeals to people through humor that could seem a bit
controversial, it uses a black and white image with a bright red text
box to draw peoples attention to it.

14. BARR:
Was founded in 1875 by Robert Barr in Falkirk. In 1887 his son set up another division of the company in glasgow which
had a much greater population. Irn-Bru was launched in 1901the two separate divisions merged in 1959. In 1972,
the Tizer brand was purchased. 1980 the first Low Calorie Irn-Bru was created: and changed its name twice, in 2010 it
was given the name irn-bru Sugar Free. In 2001 the company acquired Findlays Mineral Water. In 2002 they hired the first
non family executive, Roger White as managing director. The Company acquired Forfar-based Strathmore Mineral Water
in 2006. The Irn-Bru 32 energy drink variant was launched in 2006. In 2008 the company purchased the Taut sports drink
range and exotic fruit drink company Rubicon.
On 14 November 2012 the Company agreed to merge with Britvic, which produces drinks like J2O, Tango and Robinsons,
as well as holding the authority to produce Pepsi for the UK market, to create one of Europe's largest soft drinks
companies. On 11 July 2013, AG Barr Chairman Ronnie Hanna announced that the proposed merger of Britvic and AG Barr
had been abandoned.

15. Market research:
Irn-Bru is a Scottish carbonated soft drink, often
described as "Scotland's other national drink"
(after whisky). It is produced by A.G. since
moving out of their Parkhead factory in the mid-
1990s, and at a second manufacturing site
in Mansfield, Nottinghamshire, England. It is sold
throughout the world, however the drink is most
popular in scottland. It competes directly with
global brands such as Coca-Cola and Pepsi.
Scotland is the only country where iron bru
outsells other fizzy drinks.
To the right are the stock prices of A.G Barr and
their compettitors. The stock prices of britvic and
Barr are in gbx, but can be converted to gbp,
Barr is £6.11 and britvics is £7.28. however the
stockprice of bar is still very low compared to its
competitors coke and pepsi who bothhave a
stock price above 100 usd.

16. Audience research:
This slide focuses on my own primary research that I did through a survey.
From my survey I found that most people are more
likely to buy the 500 ml bottle, over 50% of the
people who answered my survey said they would
buy this size. However the second biggest group
said they wouldn’t buy iron bru. So from this
research I have found that to draw people into the
brand I should focus on the 500ml bottle as it is a
favorite.
From my research I have found that the majority of
people buy they're drinks from their local shop, however
a lot of people also buy it from the supermarket. I can
use this in my advert to show how easy it is to buy the
drink from any local store. I have also found that is
should not focus on takeaways as no one said that they
would buy their drinks from there.
From my research I found that most people who
drink IRN BRU are male. This means that my advert
may benefit from a more male orientated theme.
However this may not be the case as my sample
may have been more male orientated rather than
being an even 50/50 split.
From my survey I also found that the overwhelming
majority of people who drink IRN BRU are under the
age of 17. This means that in my adverts I need to
make the theme very orientated to the younger
audience as that is where most customers come
from.

17. Audience research:
On this slide I review secondary research from online.
I looked at one article about some of cokes top marketing campaigns (https://blog.printsome.com/coca-cola-marketing/).
And it said that one of cokes top campaigns was its ’share a coke campaign’ where it had peoples names on the bottles,
this was a great campaign as it gave people more reasons to purchase the carbonated drink as you craved to find your
own name on the back of the bottle. The blog also highlighted that coke pushes its slogan ”taste the feeling” this is
because it is an easy and catchy way to get customers to remember that brand and keep coming back to it, I can do
something similar in my advert as IRN BRU also has its own slogan. Coke is also famous for its Christmas marketing
campaigns, especially seeing as they changed Santa from wearing green to wearing red, making it mainstream so now
they have cemented their brand into a tradition carried out every year.
Pepsi however has not had successful branding as there has been quite a lot of critisims about its latest attempts.

18. Idea Generation:

19. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

21. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

22. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

23. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.

24. Planning Docs (TV Advert):

25. Planning Docs (TV Advert):
Job Roles: Shot List:
• Establishing shot to show the guy getting bullied
• Close up of bully's foot kicking someone.
• Close up of bully's fist, following it it to the guys
torso.
• then an extreme close up of the bully's face , with a
head turn to indicate camera.
• Camera then does a fast pan to another good guys
head, light coming from behind him so silhouetted,
or . Just so that there is dark defining features.
(extreme close up).
• Camera slowly pans down, but stays pointing up at
good guys face, as guy takes drink of irn bru.
• Camera Suddenly jumps back back to be a wide
shot like the first but now showing good guy.
• Staying in wide angle, Guy runs at bully and rugby
tackles him, done with jump cuts as guy gets closer.
• Jump cut to a close up of guys fist as he punches
the bully.
• Quick cut to black
• Then camera pans up good guys body who has his
arm in the air with irn bru in his hand. Done as a
close up shot
• Irn bru advert showing bottle with orange back
ground flows in.

26. Planning Docs (Advergame):
The game that my group has decided to produce is a platformer very similar to that of mainstream games, however rather
than a short fat Italian man the main character will resemble something related to the product. This may be the drink its
self or something Scottish as that is where the drink originates. In the game you will be challenged to defeat the bully at
the end of the campaign, which will have multiple levels you have to progress through to get to the end boss. On the way
you will be challenged by jumping puzzles and mini enemies that will be based around other popular drinks as defeating
them shows IRN BRU as the best.
My games background
and characters are
going to be in pixel art.
This is one idea that I
had to the big bad of
the game however

27. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
In my Graphic my aim is to stay as close to these six colors as possible,
this is to keep a very clear pastel theme throughout the image. This
theme will mean that it is attractive to look at, however one problem
with this will be the lack of detail that I can use as I'm limiting myself to
6 colors.
I plan on using the cutout filter on Photoshop with any images that I put into the ad as this will create an artistic theme
that will run through the image, it also makes the image look simplistic rather than very flash and in your face which can
be quite distracting.
I want the slogan I am using to be in a large font that covers most of the image, however I do not want it to be too
distracting to the image, or to be blocked completely by the image. So either I can use the opacity tool on the font or a
blending option like bevel and emboss which wouldn't’t block the image but would instead use the image to form the
font. However this may not look very aesthetically pleasing to solve this problem I will test lots of different ways of
adding the texy.

28. Finished ADVGAME:
Characters:
The character on the left is an enemy in my game. The characters shape is based round a coke can as shown by the red shape
with white text which is very similar to that of Coca-Cola. When the can moves I use an animation technique called stretch
and squash, this makes movement look more realistic, even if it is a walking can. The eyes on the can also cycle through
different phases, it goes from fully open, the eyes will also roll and every few seconds the character blinks. Adding this
animation in the eyes gives the character emotion which adds depth to enemy character. Finally I added the feet to the
character, one foot is darker and behind the can and one foot is lighter and in front of the can, this adds depth to the
character even though it is only a 2D asset, the feet have also been animated so that they move from left to right really quickly
so that the character looks like it is trying to run as quickly as possible, the character also has a cartoon running sound effect
that gets louder as you get close the can this is to alert the player that an enemy is near by. Another sound effect that this
asset utilizes is a cartoon ‘poof’ sound that plays when the main character jumps on top of it, this shows that the can has been
defeated, after the sound is played the can asset vanishes of of the screen.
This character is the one that a player will control. The main feature of this character is his
contrasting colors, I used orange and blue as his main colors as they are associated with
the branding of an irn bru drink. The characters main stance is the one with his hands
above his head as this shows him as a tough hero, quite a chivalrous appearance. This is
so that as soon as players see the character they understand his power and responsibility.
The other stance is what he looks like when moving, there are other versions of this stance
however I chose to use this one as its is much more understandable. The running is also
made clear by the movement of the cape from down behind him to flowing behind him.