The document discusses strategies for B2B digital marketing on social media. It recommends starting with useful, altruistic content and repurposing top-performing content across different platforms. Interactive marketing apps and getting social profiles consistent with Open Graph standards can help drive engagement. Repurposing content as blog posts, slides, videos and more extracts more value from efforts. Promotion on social requires consistency and leveraging features like autoplay videos on Facebook.
6. What we are Going to Cover
Where to start with content for social
Promotion tips on social
Get more mileage with repurposing content
Interactive marketing apps
22. “80% of publications about our company were the
result of InMail enquires (Forbes, PCMag, PCWorld,
ZDNet, etc). And probably at least 50% of our biggest
leads were the result of using LinkedIn InMails.”
- Dmitry Davydov, Chief Marketing
Officer at Bitrix24
http://medialeaders.com/public-relations-tips-brands/
23. Bet you didn’t know that
Stats from study coming soon by www.salesforce.com
47. The newly launched Autoplay
feature has helped short form
videos perform really well.
Use what you are making on
Instagram or Vine and post on
FB. We are seeing really good
engagement for no extra
effort.
48. Stats from study coming soon by www.salesforce.comStats from study coming soon by www.salesforce.com
87. Make your images dance for more flavor
https://www.bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0