31 Case Studies on Conversion Optimization

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We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results. Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization. Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them. In this webinar, we will discuss: - How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns - How you can use this knowledge to increase your conversion rates - Why some copy changes increase conversion rates while others repel visitors

Marketing Business Technology

Neil Patel, co-founder at KISSmetrics
31 Case Studies on Conversion
Optimization
May 2014

Dan McGaw - KISSmetrics - @danielmcgaw
!
Dan is the Director of Marketing at KISSmetrics, where he
get’s the opportunity to help the best marketers in the world
measure their marketing and business eﬀorts. Prior to
KISSmetrics, Dan was VP of growth at Code School, where he
helped the company grow to over 500k users and $400k+ in
monthly revenue.
Neil Patel - KISSmetrics - @neilpatel
!
Neil Patel is a serial entrepreneur, angel investor and digital
marketing specialist. He co-founded Crazy Egg and
KISSmetrics, and he has spoken at over 100 web marketing
conferences.

@danielmcgaw
#KISSwebinar
Join Neil on Twi er

@neilpatel #KISSwebinar
Join Neil on Twi er

1 Headline Tests
2 Removing Page Elements Tests
3 Trust and Security Tests
Agenda
4 Video Tests
5 Misc Tests

37Signals Tested Five Headlines
Headline Tests

Birchbark, 100% increase in traﬃc and referral
conversions

CityCliq Headline Test
• Businesses grow faster online! (25.3% conversion -
original)
• Create a webpage for your business (47.8%
conversion)
• Get found faster! (31.8% conversion)
• Online advertising that works! (20.2% conversion)

Headlines Tested on Landing Page
307% Conversion Rate Increase

Headline Copy Removed
28% Conversion Rate Increase

105% increase in visitors to signup page
5% increase in total signups

FreestyleXtreme Test
31.38 % Increase Over Control

FreestyleXtreme Test
11.9% Increase in ‘Add to Cart’

Expedia Removes One Field
Variant B Increased Site Proﬁt $12 a Year

Gyminee Short Form Homepage
20.45% Increase in Sign Ups

LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial

20.45% Increase in Sign Ups
Express Watches

Bag Servant
+ 72% increase in visits to aﬃliate partners’ website
+ 10% increase in engagement
+ 60% increase in product exploration

Understand Quran Academy
32.57% Increase in Sales

Brookdale Living - Variation A
0.85% Increase in “Find a Community” Searches

Brookdale Living - Variation B
3.92% Increase in Searches

Vidyard
• Without video: 6.5% average conversion rate
• Video embedded in page: 69% conversion li
• Video in lightbox modal popup: 100% conversion li

Voices.com Changes = 400% increase in conversion
Social Proof:
Segmenting Visitors:
Demonstration Videos:

Forex Trading - Treatment
99.4% Conversion Increase:

Corkscrew Wine = 148.3% boost in conversions

Vast.com Form Tests
25-40% Increase in Form Conversions

Paperstone Variation 2 = 10.67% conversion increase

Bakker - Treatment = 104.99% increase in visits

Notice the diﬀerence?
Control: Treatment:

Treatment Improves Conversions
Improved “Add to Cart” Conversions by 36.54%

Questions?
Neil Patel
Co-Founder
KISSmetrics 
@neilpatel
Dan McGaw
Director of Marketing
KISSmetrics
@danielmcgaw

THANK YOU
Neil Patel
Co-Founder
 
@neilpatel

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Are you underutilizing email marketing and marketing automation? The chances are that you're only scratching the surface of what's possible. The customer lifecycle should be your primary focus when looking to communicate with your customers and you need to map out the key touchpoints to effectively target customers with relevant messages and offers. 99% of retailers are merely doing the basics with email marketing automation. In this webinar, Philip Storey, Founder and CEO of Enchant Agency, will show you how to kick-start your customer lifecycle with email and help you become one of the 1% winning at email marketing. You’ll learn: The fundamentals of the customer lifecycle Why email marketing is still the most effective channel for nurturing customer relationships The importance of really listening to your customers How to map out your customer lifecycle for email How to create new interactions that generate revenue and improve the customer experience Great lifecycle email examples from top brands across different industries

How to Kick-Start Your Customer Lifecycle with Email Marketing

Kissmetrics on SlideShare

Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition. In this webinar, you'll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages at the right time--to win their business. You’ll learn how to use Kissmetrics to: Segment your audience to focus on the prospects that matter the most Target your best segments with the help of Kissmetrics Engage your best segments at the most impactful time to win their business

Get on the bus with your prospects and join their journey to become your cust...

Kissmetrics on SlideShare

With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale. Join Kissmetrics and Effin Amazing in this upcoming webinar to learn: The tool stack that drove record-breaking growth for Effin Amazing's clients How to integrate your stack for maximum marketing impact and minimum effort Cool stack use cases including data enrichment, lead scoring, and workflow automation

The Ultimate Growth Marketing Stack

Kissmetrics on SlideShare

Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to. You'll learn: Top three ingredients to include in your video to turn website visitors into customers The KPIs you need to focus on to measure your success throughout your sales cycle Average engagements rates when using a video instead of text Which types of videos are most successful throughout your buyer's journey

The top 3 ingredients to drive more sales through video marketing

Kissmetrics on SlideShare

In many ways, customer engagement has become the most important metric for any modern software business. Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men. Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business. In this webinar, Sean Ellis and Brian Kelly will be showing you how to: Find you North Star Metric, which will help you increase true value to your customers Identify your greatest opportunities for sustainable growth Set up a growth process based on experimentation Analyze your customer behavior and increase customer engagement

How to identify your highest impact growth opportunities

Kissmetrics on SlideShare

If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them? In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too. You’ll learn: How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo) A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.) How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”) What to NEVER do when using popups (if you get this wrong, Google will penalize your site) How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)

E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...

Kissmetrics on SlideShare

You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year. It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time. Turn your day-to-day email communication into high ranking articles Delegate using tools, outsourcing and virtual assistants Get your older content to rank like champions Find the pages on your site that are already ready to rank This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster. Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation" "Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."

Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...

Kissmetrics on SlideShare

We all want that insight that will 2x our revenue or bump up our conversion rate by 20%. Before you can get that though, you need to have accurate data that you can actually trust. In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these mistakes might not seem important in the beginning but they will become obvious 6 months after your implementation. You'll learn: Why you need a plan before you ever write a single line of code and how skipping this almost guarantees you will fail. How a little detail like event names can make your data a joy or a pain to work with. Why adding more tools isn't always better despite how fun it may seem.

7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...

Kissmetrics on SlideShare

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31 Case Studies on Conversion Optimization

1. Neil Patel, co-founder at KISSmetrics 31 Case Studies on Conversion Optimization May 2014

2. Dan McGaw - KISSmetrics - @danielmcgaw ! Dan is the Director of Marketing at KISSmetrics, where he get’s the opportunity to help the best marketers in the world measure their marketing and business eﬀorts. Prior to KISSmetrics, Dan was VP of growth at Code School, where he helped the company grow to over 500k users and $400k+ in monthly revenue. Neil Patel - KISSmetrics - @neilpatel ! Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences.

3. Doing Business on the Web for 11 Years

4. @danielmcgaw #KISSwebinar Join Neil on Twi er

5. @neilpatel #KISSwebinar Join Neil on Twi er

6. 1 Headline Tests 2 Removing Page Elements Tests 3 Trust and Security Tests Agenda 4 Video Tests 5 Misc Tests

7. Remember! Get Creative With Your Tests

8. WATCH WEBINAR RECORDING NOW

9. Headline Tests 1

10. 37Signals Tested Five Headlines Headline Tests

11. The Original Headline

12. The Winner - 30% Be er Than Original

13. Second Place - 27% Be er Than Original

14. Third Place - 15% Be er Than Original

15. Fourth Place - 7% Be er Than Original

16. Obama Campaign Headline Change

17. Birchbark

18. Birchbark, 100% increase in traﬃc and referral conversions

19. CityCliq Headline Test • Businesses grow faster online! (25.3% conversion - original) • Create a webpage for your business (47.8% conversion) • Get found faster! (31.8% conversion) • Online advertising that works! (20.2% conversion)

20. Headline #1

21. Headline #2 - 31% Increase in Signups

22. Headlines Tested on Landing Page

23. Headlines Tested on Landing Page 307% Conversion Rate Increase

24. Removing Elements on a Page 2

25. Headline Included

26. Headline Copy Removed 28% Conversion Rate Increase

27. With Social Bu ons

28. Without Social Bu ons

29. JellyTelly

30. JellyTelly

31. 105% increase in visitors to signup page 5% increase in total signups

32. FreestyleXtreme - Control

33. FreestyleXtreme Test 31.38 % Increase Over Control

34. Taloon Social Bu ons Test

35. FreestyleXtreme Test 11.9% Increase in ‘Add to Cart’

36. Expedia Removes One Field Variant B Increased Site Proﬁt $12 a Year

37. Gyminee Long Form Homepage

38. Gyminee Short Form Homepage 20.45% Increase in Sign Ups

39. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial

40. Trust & Security Symbol Tests 3

41. Gyminee Short Form Homepage

42. 20.45% Increase in Sign Ups Express Watches

43. Bag Servant

44. Bag Servant + 72% increase in visits to aﬃliate partners’ website + 10% increase in engagement + 60% increase in product exploration

45. Cook

46. Cook 40% Increase in Phone Calls

47. Understand Quran Academy

48. Understand Quran Academy 32.57% Increase in Sales

49. Hawk Host

50. Hawk Host 2-3x Be er Conversion

51. Video Tests 3

52. Device Magic

53. Device Magic 31% Sign Up Increase

54. Brookdale Living - Control

55. Brookdale Living - Variation A 0.85% Increase in “Find a Community” Searches

56. Brookdale Living - Variation B 3.92% Increase in Searches

57. Vidyard • Without video: 6.5% average conversion rate • Video embedded in page: 69% conversion li • Video in lightbox modal popup: 100% conversion li

58. InDinero 6.8% Conversion Rate

59. InDinero 11.2% Conversion Rate

60. Miscellaneous Tests

61. Voices.com Changes = 400% increase in conversion Social Proof: Segmenting Visitors: Demonstration Videos:

62. Forex Trading - Control

63. Forex Trading - Treatment 99.4% Conversion Increase:

64. Forex Trading Treatment: Control:

65. Corkscrew Wine 12.5% Conversion Rate:

66. Corkscrew Wine = 148.3% boost in conversions

67. Three Changes, One Big Conversion Boost

68. Three Changes, One Big Conversion Boost

69. Betfair