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WEBSITES
that
WORK
Let’s chat.
Agenda
1. Who am I?
2. What’s a website for?
3. 5 Step Process
4. Case Studies
Hello. I’m Dan.
Co-Founder of myPocketMarketing
Marketing Director of Newmind Group
Inc
Co-Event organizer of TEDxKalamazoo
Instructor at WMU of Internet
Marketing
@DanDiggler
daniel@mypocketmarketing.com
What’s a
website for?
B2C B2B
Convert on the website
Learn about company
Engage with the brand
Research the company
Identify & compare values
Learn about the solution/product
B2C organizations should
strive to convert users
directly on the website
B2B organizations should
spend time building social
proof and trust
Step 1:
Who is it for?
0.5 sec
time it takes consumers to form an opinion about your business
based on the design of your website
65%
consumers who use the mobile web to do their retail research
*According to a Google Survey
Your website must allow
visitors to complete THEIR
goals easily.
Your website must look
good on all devices.
Step 2:
What goals do you have?
Example: InterCom
Examples
Generate leads ----------------------------->
Make more money ----------------------------->
Increase brand awareness --------------------->
Generate ______ leads per month
Increase conversion rate to ________% in 2016
Boost sessions in Q1 for the {kalamazoo metro
area} to ________
Define S.M.A.R.T. goals
based on business strategy.
Identify Metrics that
measure those goals.
Step 3:
Build It
S.M.A.R.T. Goal Feature
<4 sec
time in which 64% of smartphone users expect websites to load
Tools
They don’t matter…
sort of
WordPress
Squarespace
Wix
Joomla
Drupal
HTML/CSS/JS
Use goals to identify
features.
Load fast.
Work everywhere.
Step 4:
Measure
Example: InterCom
Example:
Easy to understand
dashboard.
Only choose a few metrics.
Step 5:
Evaluate & Evolve
Websites don’t work
forever.
Quarterly/yearly reviews.
Have a budget for updates.
Intercom
Kalamazoo
Goals
Increase & Automate
Communication
Increase Awareness
Attract Younger Demographic
Measure what’s going on
the basics...
Increase Visibility
SEO & Shareability
Validated proper coding
Meta tags
Social Integrations
Sitemaps
Technical
Increase & Automate
Communication
Integrations and off-site functionality
Newsletter
Next Event
Event Recap
Thought Leadership
Other Drips
New Subscriber New Member Member Renewal
Attract Younger Demographic
Visual Appeal & Device Compatibility
Measure what’s going on
Simple dashboard & reporting
Example: InterCom
5 Step Process
1. Who
2. Goals (Make sure they’re S.M.A.R.T.)
3. Build
4. Measure
5. Evaluate & Evolve
Let’s build great
websites.
info@mypocketmarketing.com
www.mypocketmarketing.com
+1 269-783-5227

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