ACCOUNT-BASED MARKETING is a revolutionary marketing methodology with a focus on scoring the RIGHT leads as opposed to MANY leads. WHY WOULD YOU WANT ABM? Why spend half your teams energy on low-level, low-profit clients, when even one deal with the RIGHT kind of lead can account for half your revenue?

1. WE KEEP YOUR BOTTOM LINE
TOP OF MIND.

2. | 2
AJAX UNION
is a full-service digital marketing
agency based in Brooklyn, NY.
Our team of digital marketing experts learn about
your business and we implement the latest cutting
edge technology to help you accomplish your
business goals. We don’t just come up with innovative
ideas, we get things done and we strive to help you
achieve a positive ROI.”
Joe Apfelbaum - CEO of Ajax Union
WHAT
WE DO

3. Understand your business. Have fun Doing it. Get it done.
Between client workshops,
in-person meetings, and
amazing strategy practices, we
really get to know your business.
It’s no secret; the key factor
to our success is the passion
we bring to the table each
and every day. We genuinely
love what we do.
We don't just talk about
ideas, we roll up our sleeves
and do the work. Our
clients tell us that we stand
out because we know how
to execute.
WE
We are creative, yet
organized because we have a
system for doing both. We
are well-educated and
trained in our field and we
fully understand each of our
client’s needs and objectives.
WHO
WE ARE
| 3

4. We Listen and Respond.
WE ARE POSITIVE, KIND, WARM, AND FRIENDLY.
We care about our clients, which is why we make
sure to understand their needs before we provide the
solution. It may look like the answer to a problem is
hidden from view, but we believe in staying positive.
We strive to find the solution even when it takes
time to find the answers.
OURAMAZING
VALUES
AMAZING
COMMUNICATION
| 4

5. OWNERSHIP
MENTALITY
We Are Humbly Confident, Passionate, and We Get It.
WE CARE ABOUT YOUR BUSINESS AS IF IT WERE OUR OWN.
Sometimes it may appear that we are obsessed and
fanatical but we’re really just excited and dedicated
to our work and our lives. As a loyal, hardworking,
dependable and committed group of professionals,
we each take responsibility for own our work, yet
always stay connected.
OURAMAZING
VALUES
| 5

6. We Embrace Change.
WE ARE SUPER SAVVY, WE VALUE COMMON SENSE.
Life has a way of throwing us curve balls and
because change is inevitable, we are willing and
driven to grow. We are capable professionals who
get with the program, troubleshoot and remain
aware and enthusiastic about every project.
VERSATILITY
OURAMAZING
VALUES
| 6

7. Clients really love working with Ajax Union. It's not just
about the great ROI; It's about the amazing energy that
they feel when they talk to our people. They realize that
we are their partner and they take it personally.
We’ll give you something to brag about!
OURAMAZING
CLIENTS
| 7

8. Simon Kaye
President of Jaguar Freight
Our experience with Ajax Union has been
fantastic. We have found them to be extremely
responsive, creative, and proactive throughout
our process with them. The team has interesting
ideas backed up by a can-do attitude. Our
experience with them has been great on all levels
leading us to increase our work with them.”
OURAMAZING
CLIENTS
| 8

9. THE 4–STEP PROCESS
What does the X stand for? It's that indefinable, intangible thing.... it's our
relationship, our partnership with you! YOU are the key. Without open
communication between us, we cannot serve you properly. We partner with
you to actively tailor your marketing campaign to help you reach your goals.
OURAMAZING
PROCESS
| 9
ASSESSMENT
1. Discuss your business goals.
2. Complementary strategy
assessment.
3. Discuss your marketing needs.
4. Long-term partnership
evaluation.
EXPLORATION
1. Present opportunity for
discovery.
2. Workshop to discover your
brand, vision, goals, audience,
challenges, and opportunities.
3. Competitive analysis of your
current digital marketing
strategy and tactics.
4. Proposal with
recommendations,
5. Scope, goals, and timelines.
ON-BOARDING
1. Kickoff call.
2. Channel and funnel audits.
3. Create forecast model for
success, and determine KPIs.
4.Funnel Development
SYNERGY
1. Communication: Ongoing
priority and goal review.
2. Strategy: Analyzing current
messaging, channels, tactics,
and company goals.
3. Reporting: ROI and KPI
metrics report.
4. Execution: We get it done.
E
NO.2
O
NO.3
S
NO.4
A
NO.1

10. Account-Based
Marketing
Lead
Generation
Awareness
Campaigns
Sales
Amplification
B2B Lead
Nurturing
STRATEGY
Are you tired of throwing darts at the board, hoping to get even one lead to
“stick”? Our team devises a unique, personalized strategy to hit your business’
goals. Our targeted approach blends the time-tested methodologies of
traditional advertising with modern techniques such as Inbound Marketing,
Funnel-Based Messaging, and Account-Based Marketing. Bullseye.
SERVICES
WE PROVIDE
| 10

11. TECHNOLOGIES
Call us computer geeks if you must: we’re all about the tech! In this digital age,
new technology is developed, innovative strategies are devised, and Internet
platforms update and upgrade day-to-day. We not only develop on pace with
the industry, but a few steps ahead of it. What does this mean for your
business? Think state-of-the-art report generation, real-time access to key
analytic insights, and an overall more personalized, streamlined experience.
Marketing
Automation
Analytics Call Tracking Conversion
Optimization
Reporting Website Design
& Development
SERVICES
WE PROVIDE
| 11

12. Search Engine
Optimization
Pay Per Click
Management
Email
Marketing
Social
Media
Content
Creation
Nurture
Campaigns
Re-branding
TACTICS
We’re talking full-on warfare. In the competitive world of online marketing,
you’re going to need a secret weapon to stay one “Like” ahead of the
competition. That’s where Team Ajax shines. We’ve got the know-how,
experience, and street smarts gained from years in the trenches. Our tactics
get your business noticed, engaged, and profitable. Join the winning side!
SERVICES
WE PROVIDE
| 12

13. Nr
We learned so much about
ourselves by working with the
talented and creative team at
Ajax Union. They communicate
like pros and execute flawlessly.”
- John Cioffi, Partner
RESULTS
PROBLEM
SOLUTION
Amount of
leads within a
30 day period
Amount of
leads within a
30 day period
Missing a unified message, lack
of core values and identity.
Create new logo and tagline.
Rebrand marketing and website.
Responsive design to make the
site mobile friendly.
CASE STUDY
3x
2x
OPERATION REBRAND
| 13

14. Nr
Ajax Union delivers the best
ROI with their B2B lead
generation and nurturing
services. Plus, they are so much
fun to work with, we really feel
like they are part of our family.”
- Jeffrey Gitomer, Author of
“The Little Red Book of Sales.
RESULTS
PROBLEM
SOLUTION
Amount of
leads in a
single quarter
Increase in
quality of
leads
Ineffective marketing, resulting in
lack of sales and marketing leads.
Create new landing page to
boost conversion.
Created a search marketing
and social marketing campaign
to target the right audience.
10x
50%
CONVERT LEADS TO SALES
CASE STUDY
| 14

15. Nr
The Ajax Union team really
stands out because they
focus on ROI and they
actually get it done on time
and on budget.”
- Mark Schulze, VP of Sales
RESULTS
PROBLEM
SOLUTION
Increase in
Revenue
Increase in
website
traffic
Poor Optimization of PPC,
Ineffective brand presence.
Paid search and display advertising.
Segmented email marketing
campaigns based on audience type
and activity.
Marketing automation technology
implementation.
117%
2x
OPTIMIZATION
CASE STUDY
| 15

16. Please don't hesitate to get in touch with us.
We would love to discuss your marketing needs.
AJAX UNION
253 36th St, B317
Brooklyn, NY 11232
Contact us
(800) 594-0444
amazing@ajaxunion.com
www.ajaxunion.com
AJAXUNION