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1. UNIT 6

2. Plan
I must create a marketing campaign.The purpose of a marketing campaign is to promote and raise awareness for a upcoming product.
I will make three products which cohesively link across each other; this is important as when they link cohesively my target audience will know the
three products link to the same movie. My target audience is 12-18.To market to teens effectively I will create products which this target audience
enjoy.
The movie I have chosen to promote is a film I'm making in college. It’s a comedy called 9:00; its about Ben, he’s goanna be late for college and must
run to get their on time. It would have the rating of PG and the target audience is 12+. I will create a poster, trailer and social media page.
Poster
I will create a poster as an effective poster will be memorable.To create a effective poster I will research posters of comedy's targeted at the same
target audience and look for any codes or conventions.
Social media
I will create a social media page on twitter as according to my primary research 60% of my target audience use it. So I chose to make a page for I there
to reach as many of the target audience as I can.

3. Poster research
The protagonist is looking toward the viewer
which creates direct mode of address, this
engages the audience.The actor is male
which may suggest this is for a male
audience.The image is a close up so we can
see his emotion, he is smiling which suggests
to the audience that he is a nice person and
shows the genre to be comedy.
Although it’s a close up you can still see mise
en scene used as we can see he is wearing a
leather jacket which at the time was trendy
clothing.
This poster uses red, black and white
effectively. Black stands out from the
white to show the title of the movie
boldly so the audience remember it.
Lead actors name isn't too big in the poster but
that’s because he was a lesser known actor at the
time.

4. This is my first poster, it’s a very direct to the
homage Ferris Buller poster. It has direct mode of
address which will engage the audience.Also Ben is
smiling which shows it is a comedy; also the close
up of his face shows he is the main character. In
addition it is a male will attract male audiences.Also
since the poster is very clearly a homage to Ferris
Buller it will attract fans off that film and from that
genre of film.
I used high key lighting so you can see his face
clearly in the close up image. I used a close up so
you can clearly see the emotion on his face.
However I asked people in the target audience to
review what they liked and didn't like and they
believe the poster didn’t look professional so image
a second poster but kept all the elements from the
first poster which I liked

5. Big head banner
with the main
actor's name.
There is no need
for a casting bill as
Ben is the only
actor in the movie
Ben is looking directly into the lens;
this creates direct mode of address
as he is looking at the audience
breaking the fourth wall.
Furthermore Ben is smiling which
shows the tone of the movie will be
humorous and uplifting. It also
suggests Ben’s character is a happy
one. In addition Ben has his lanyard
on which indicates he is going to
college.
Stars in” is smaller but in the
same color so it would fit in
the layout of the poster
9:00 is the title of the movie, I used the alarm
clock font and use the color red. I did this as
the alarm clock is the most important prop in
the movie as it kickstarts the narrative. I used
the color red as its bold and is linked to
emergency and urgency which mirrors the
narrative of Ben racing to college.
Tagline of the movie is short and
snappy, it’s a quick and memorable
joke.
Billing block at the
bottom of the poster
to make it look
professional

6. Social media
https://twitter.com/Late4College is the link to my social media page. I made a social media
page on twitter as its one of the most used social media platforms.
The name of the account is 9:00 which is of course the name of my movie. A lot of social
media pages for films do this as it helps people find the page. People who may see a
poster/trailer may search for the twitter page.
The description/bio of the account is “one mans struggle, to be on time which is the same
tagline that is on my poster. Its a short but memorable quote, since its also on my poster the
audience will understand that its apart of the same campaign. Furthermore, the profile
picture is 9:00 in red and an “alarm clock” font. I used the alarm clock font because it links to
the alarm clock at the beginning of the movie. I chose red as it’s a colour that stands out and
also the colour of the alarm clock was also red. This is the title card for my film. Its on my
poster and the beginning of my trailer. Like my tagline it’s simple yet memorable.
I uploaded this post stating the movie release date.The image has the same
alarm clock font and is in the same color; this is to create cohesion and shows
its apart of the same product. However due to the lockdown I had to halt
production of the movie. I had to improvise as I knew the film wasn’t ready to
be released; I looked to the Black Widow movie as that was a film in the same
situation as me.They have pushed their movie back till November due to the
lockdown. I decided to create a “in character” post to explain the reason of the
delay.

7. I made this post in an attempt to make the events of the movie seem like its happening in real life; to
make the protagonist ben seem real. I used the worried emoji to convey the feeling of anxiety ben feels
during the movie. I wanted to make this post in character too create a relationship between me and the
audience. it makes the audience feel that the movie and the characters in them are real and although
they know they aren't it makes the film more relatable.The movie is targeted towards 12-18-year old's
and I believe the whole idea of being late is relatable to everyone in this demographic.
I created a poll asking weather people believe Ben will make it in time. I did this post in
character asking ”will I make it in time?”. Using the pronoun ”I” makes the audience and
character relationship which I talked about before.Also using the question mark and asking
the question creates direct mode of address; making the audience feel invested in the
media campaign and the movie.

8. Trailer
This is the link to my teaser trailer https://www.youtube.com/watch?v=A2c70Unh58s
The teaser trailer starts with a none diegetic alarm clock sound accompanied by a red 9:00 title card in the alarm clock font.
This immediately gets the audiences attention. 9:00 title card appears in time with the alarm clock noise, cutting to the beat.
The title card is of course the name of the movie and since it is accompanied by the alarm noise it becomes memorable.
Soft none diegetic rock music kicks in loudly as Ben walks past the camera. I choose this music as my target audience is
12-18-year old's and this music genre is popular in that demographic. He walks slowly then faster and runs around the
corner. This makes the audience ask where is he going? Why is he in a hurry?This engages the audience in the story and
will make them what to know the answers to their questions.
A card with coming soon and the @ for my twitter page for the film.This is so that the
audience can search for the page and find the answers to their questions.

9. Cohesion
My products have cohesion as the digital font have used has remained the same throughout all the
marketing.The title of the film is 9:00 and throughout all products there is a bold red and the alarm clock
font.This font links to the narrative as it’s the alarm clock which starts the narrative. Bold red gets the
audiences attention and as I said before creates urgency.
Another link across my platforms is “one mans struggle” Its on all three products. Its mt twitter @, the tagline for the film and
appears at the end of the trailer.This means that the target audience may see @onemanstruggle and know its apart of the same
product.
Another link across all products is Ben, the protagonist. He is the focus of the trailer; poster and I've tweeted in Bens character.This makes the audience understand that the film is
from Bens prospective and that he is the lead; this will attract male audiences as they prefer a male protagonist as they can identify with them more.