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Evaluation Question 2 Redone
1. Evaluation Question 2:
How effective is the combination of your
main task (trailer) and ancillary tasks
(poster & magazine cover)?
2. I think that my three products do work well together, I
have aimed to have continuity and have a consistent
brand image throughout all of my products and have done
this in several different ways. I wanted to ensure that my
products looked as if they were all advertising the same
movie and that they reflected a profession product when
doing this. I know from my research that marketing
campaigns for movies are incredibly important and vital to
a movies success occasionally. As my trailer is rated 15 my
target audience is obviously above this age. I wanted to
attract both males and female between the age of 16 – 30
mostly however I do hope that others would be interested
in my products.
3. To ensure that my products worked together I used the
same actors in both my main and ancillary tasks. I had the
main character from my trailer feature on both my poster
and magazine.
I did this as most magazines and posters that I looked at
only featured one person (the main character) and I
wanted to ensure that my products reflected professional
ones.
4. I did a lot of research into the fonts I used and made sure
that I used the same ones through my trailer, magazine
cover and poster to create continuity.
As you can see, I have used the
same fonts through my products and
I think they subtly link my products
together and hopefully this will
prove effective.
5. I tried to stick to quite a plain and simple colour scheme
through out. I used a three pallet colour scheme (black,
white and red). This persistent colour theme will
hopefully allow the audience to subconsciously relate to
the movie. These colours together have quite a gothic feel
and link to the horror genre. Black is quite dark and
generally connotes fear and mystery
whereas red connotes evil, blood and gore
both linking to the horror genre. White
however represents innocence so this links
with the main characters being two normal,
innocent girls playing the protagonists.
6. I took inspiration from the magazine
Empire. I wanted to make a magazine
that usually covered all genres but make
this edition a ‘horror edition’. I felt this
would (if my magazine were real) gain
the interest of both usual readers and
horror fans and so essentially attracting
more fans to my magazine and then
more people to see the movie. My
magazine would most likely be on sale
in most newsagents and supermarkets,
this allows me to reach the majority of
the public therefore leading to
maximum amount of sales.
7. I took a lot of inspiration for my movie poster
from ‘The Woman In Black’. In my research I
really liked the idea of having half of the
poster dominated by image and the other by
text and this poster stuck to that layout. This
poster also influenced me in terms of colour
too, I wanted to make it quite dark and
mysterious so the main colour was black. I
edited my actors eye to look similar to that of
Daniel Radcliffe’s in this image as I thought it
stood out and looked professional and quite
eerie. I also edited my image as a whole to
look more spooky.
8. I tried to follow typical conventions of a horror film poster
and to make it look as professional as I could. I used a
professional font when writing my actors names (Universal
Accreditation) and this gave the poster a good finish as
well as looking similar to the fonts used on the posters I
had looked at.
9. As I know from some of my research films are helped a lot
from ad campaigns and marketing so if my film was being
released the poster would be featured on things such as
buses, billboards, bus stops, in cinemas and inside
magazines.
10. If advertising a real movie my trailer would be able to
view on YouTube. It could also be shared on social media
such as Twitter and Facebook where hashtags about the
movie could be followed. There would also be different
variations of the trailer to be used as television adverts or
YouTube adverts. If shown on television I would want it to
be shown on a range of channels but I feel ITV 1 or ITV 2
would be most effective as they have viewers of my target
audience.
11. I would have other types of advertising too however. I feel that
social media makes a huge different so Facebook and Twitter
pages would be set up. Smartphone apps would also be very
effective as this could allow fans to interact with one and other as
well as possibly featuring games to do with the film. Exclusive
clips and screen caps could be released on all of these platforms
to create hype around the film and encourage people to discuss it.
Marketing campaigns like this allow people to subconsciously
remember the film/advert so they can link things in everyday life
to it and hopefully can create conversation about the film with
friends.
A premier for the movie would also create hype and hopefully
some celebrities. If celebrities were to attend this would create
hype from their fans as if they saw them attending they may
become interested in the film even if they were not previously.
12. The logos used in my poster and trailers are the same.
Trailer Poster
This is to add continuity and to show that the products were
produced by the same companies, as most professional products
would be.
13. I also featured the movies website in both my trailer and
poster, linking them together once again. The website
would include exclusive clips and photographs of the
movie and of the cast before release allowing fans to have
a sneak peak of what the movie has in store.
My magazine does not contain the same logos as the
poster and film trailer as the companies that produced
these are not the same people that produced the
magazine and it is very uncommon to see logos on the
front of magazines (apart from the title).
14. Most movie magazines will only feature a magazine as its
main selling point and front cover image if they believe it
is going to be successful so with my movie being the main
story in the magazine it is going to convince people it is a
good movie and hopefully persuade them to watch it. My
magazine also features interviews with famous actors and
exclusives to persuade people to buy it.
15. Overall I feel that the combination of my trailer, poster
and magazine is quite effective. I have ensured continuity
through all of the products and because of this it is clear
they come as a package. The colour scheme, actors and
fonts helped with this.
I feel that the products would create a good marketing
campaign and would help advertise my movie well.
