My media evaluation response to question two

1. How effective is the
combination of your short
film, film review and film
poster?
QUESTION TWO

2. He follows short film and behind the
scenes.
 The Short Film
 https://www.youtube.com/watch?v=oE9xJ3bhZzc
 Behind the scenes
 https://www.youtube.com/watch?v=EFRoraIr2t4

3. Film Poster and Review

4. What message does the film try to
portray?
 The main message of this film was to think of the long term consequences
due to the short term pleasures in this instance being drinking and
consequently drink driving which lead to the death of her baby brother.
Furthermore, we wanted the audience to think about the relatable
situations where we think that it wont happen to me as that’s one of the
conventions for thriller films, the passible/relatable experiences.
 We wanted the audience to be sitting there and thinking ‘what is she
doing, don’t leave him’ or something similar. And feel guilty in a sense as
she chose the short term pleasure of going out to a party when she was
specifically told to stay at home as she was baby sitting.

5. What message did I try to send the audience
through the poster and the review?
 What I wanted from my poster and review combination was for the audience
to be able to scan through it and be able to tell right of the back that this film
had a dark story line. Furthermore, I also wanted to show the grieve of the
sister but also the dangers of drink driving.
 I believe that I did a great job of portraying this through both of medians. By
using a picture of the little boy in the foreground being illuminated by the car
in the background chucks the audience right into the action without revealing
what will happened in the plot of the film. However it still portrays a dark
ending due to the isolation thanks to the darkness of the poster but also the
slight desaturated colours to portray emptiness but also a slight red tint to the
headlights of the car to show danger.
 I attempted to continue with this theme throughout the magazine as well by
throwing several photos from the film with key elements to the plot without
giving the whole film away. Furthermore, I decided to use pale colours instead
of white and some shades of red to fit the these of the film but also portray
emptiness and danger which is felt throught the film, which is desirable as that
is one of the conventions from the thriller genre.

6. Does the review and poster advertise
my film well?
 The poster is much more appealing to a greater audience due to that fact
they are spread all round the place from cinemas to back street alleys to
appeal to everyone. Furthermore, due to the mysterious scenario and
intriguing tag line the viewers would defiantly be interested to watch the
film. The magazine review addresses the viewers further as it gives them a
full rough insight to the film letting the consumer picture and imagine the
film, however, it still works on the mystery aspect from the poster due to
the similar imagery as I didn’t want give away too much visual stimuli, I
wanted the imagination to go wild. Through the two medias, I have been
completely honest with the content to promote the film for what it is in all
its glory.

7. In what ways are they similar to your short
film and how does it represent it?
 To ensure that links could be made I kept the font as similar as possible but
also followed the same colour scheme to portray fear, isolation and danger
through the use of dull, dark colours, predominantly blues and reds. I included
the names of the actors in the poster but also the name of our production
company as that the crucial part of the film as that’s the first thing seen so for
some it will stick straight away. I decided to stick with photographs of the
young child from the car crash scene due to the fact that, that scene is the
most crucial element of the whole film but he’s also the most vulnerable
character whom can be seen as the antagonist in a way. By portraying him as a
vulnerable young child I already set expectations for the viewer.
 To put it simply my review and poster are representing the film by carrying its
name and similar colour schemes to ensure it all flows nicely. I ensured to use
imagery from the most crucial part in the film but also include the actor as he
is representing the short film too, he’s the ‘face’ of it. The links between all
three can easily be made.

8. Mode of address for all three
 Film
 The Language used is laid back in a way, its defiantly informal and
sympathetic to make the audience feel pity and anger towards Tommy's
killer but then their reaction would quickly change upon realisation that he
followed her after he was murdered. We used typical imagery throughout
the film as a mode of address to ensure that its relatable and appealing to
the audience. The use of a typical teenager who wants to party instead of
baby sitting their siblings is a very ordinary scenario. However, we changed
this ordinary scene by spacing it up with some alcohol and it quickly tuned
extraordinary.

9. Mode of address for all three
 Poster
 I wanted a professional looking poster which was formal compared to the
imagery. To ensure I was able to accomplish this thanks to the research I
did before hand, by knowing what the conventional layout was I was able
to achieve a formal and aesthetical finish with the layout. When taking the
photograph I ensured that the actor was illuminated to make him a greater
focal point in the photograph and to further increase the significance of
this I ensured rule of thirds was fallowed for appropriate layout for the
correct focal point. This worked as mode of address due to the fact the
viewers eyes are forced onto the image in a way. Appropriate selection of
the font also enhanced this due to the fact the tittle with the slightly
transparent tag line was able to stand out greater due to its significant size
compared to any other text.

10. Mode of address for all three
 Magazine
 The mode of address I wanted to use in the magazine review was a lot
more informal and laid back to ensure the film is much more appealing to
greater deal of people. However, I ensure that the film didn’t loose its
tense suspense throughout the film by including the photograph of before
the child got hit,

11. Unique selling point
 Magazine
 I believe that the unique selling point (USP) would be the large image which is covering
slightly more than half of the surface of a double spread review, this works as the first
eye catcher due to the illuminated child by the car headlight which some might find
uneasy due to relatable reasons.
 Poster
 I believe that the USP on the poster would be the combination between the tagline and
the photograph due to the fact that there isn’t great deal of typo making the tag line
stand out and the words consequence was dear could really work with the viewers mind
for the simple fact that it’s a child in the foreground with a car in the background
indicating an accident is possible on happening. I included dear as well as you usually
call your sibling dear which can work on thriller conventions even more, one being that
the viewer would feel scared uneasy for the ‘main’ character, in this instance being the
child.

12. Success rate of the magazine in real
life
 I believe that my magazine review would stand a good chance if it was
published in a magazine due to how visually appealing it is but also its very
informative about the whole narrative and what to expect but also it
informs the reader slightly about the technical part of the film.
 Overall, I believe it would stand a good chance but would need a slight bit
of tweaking to make sure its appealing to the general public by maybe
making the typo slightly more formal.

13. Success rate of the poster in real life
 Based on my research on block busters such as Batman and Disturbia I
believe my poster is done to same high standard considering I had no
budget of any sort to produce it.
 If I were to mass print it I believe that my poster would not get questioned
if it was done by a amateur as I used a high resolution image which is
mysterious and intriguing due to the slight fear factor present.
Furthermore, the layout of all the typo was though about especially the
composition of the photograph itself to have a clear focal point due to the
courte jour created.
 Overall the creepy secret behind it would be its main attraction.