3. Titles
Again Shutter Island doesn’t have its own dedicated webpage but can be found on Paramount's
page as they're the distributer.
The main eye-catching title is the Paramount logo at the top left of the page , this stand s out as
its in a bold black font fitting in with the genre of thriller.At the top left of the page there are
sub titles which say ‘Movie , games/apps/inside and store'. This is used to give a clear direction
to other products that are relate to Paramount , as the audience of Shutter Island may be
interested in Paramount's other work. This also helps to develop a large audience for paramount
helping with the support for future productions which is a typical convention for a production
company especially from the five Majors , The Calibri font used adds a professional, clear image
which suits the style of their 21 century films. The black colour used for the font allows the title
to stand out and to be easily recognisable on the white background.
There are also links to social media sites on the webpage, this is used as a way for Paramount to
interact with their audiences for this film , keeping them updated and attract new people to go
and watch the film. The links shown include links to the Facebook page , YouTube , twitter and
more .This is also a way for them to easily advertise the film spreading the film around
attracting a wider audience. This also connotes that the target audience for this film will be
younger people as they're more likely to use social media and spread the film around on the
internet .
4. Background
• The background for the website sticks to the colour white throughout keeping it consistent
through the page. The colour white for the background allows the black font to stand out making
it clear for the viewers to easily identify what the webpage says. The white background is very
plane and simple however gives off a professional image for the webpage. I believe that compare
to the Perfect Guys webpage this lacks attraction as the page isn’t as eye catching as it only
sticks to one colour.
• The colour white could be used to indicate a blank slate as the true story isn’t clear as the film is
known to have a confusing ending to by having the page white it could be used to indicate for the
audience to write their own ending ,This could link to the mystery aspects of the subgenre of
thriller. The colour white is very good when associated with the colour black as they contrast
well together and give a clear image .
5. Trailer
The trailer is the main focus on the page a s its centre framed as
take up over half of the page connoting its dominance and
importance. As the viewer enters the sight they instantly notice the
trailer attracting them to watch it to find out more information on
the film. By having a trailer here it allows the audience to gain an
insight in the film , allowing them to see what its about without
finding the whole story , making them want to watch it. This helps
with the advertisement of the film as it attracts the audience to
watch or buy the film. This also has a link to YouTube allowing the
users to watch other videos associates with the film , attracting
their interests.
6. Links to social media
Below the trailer there is a link which says ‘official page 'once the viewer
clicks on this the webpage immediately directs the viewer to their Facebook
page where they can gain information on the film and share information and
images allowing them to interact with the film. This is a form of synergy as it
helps with the advertisement of the film since if they share this on social
media it will reach a bigger crowd adding to the success of the film. Also at
the top right of the page there are links to more social media sights once
again allowing the film to be easily advertised to its target audience. This is
because its mainly youths who use social media therefore indicating that
they're the designated target audience. Theses are shown in a blue font
allowing them to standout from the white background. By having this in blue
it allows them to be more eye-catching for the view.
7. Alternative
options
As shown at the bottom there are links to other films that Paramount have
produced .This is used to attract the audience for this film to look at alternative films
after which helps with the advertisement of the other films. This is used because as
the viewer is looking at shutter island they’re give the option to look at other films
within this genre of thriller , crime and mystery .They’re given the option to buy this
film or buy the other films shown at the bottom once again helping with the
advertisement. These are shown in a blue font allowing them to stand out from the
white background and be more attractive to the viewers eye as its brighter than the
black font
8. PIES
This webpage can link to PIES which Blumber and Katz suggest they meet the
viewers needs.
Personal identity –This is because they're in control of the site and have the
power to discover information regarding the film which might reflect on them.
Informed- The webpage informs them about this new upcoming film attracting
their attention. The trailer allows them to be given hints to what the film involves.
Entertain – The trailer is the main entertainer on the page as it instantly attracts
the viewers attention and allows them to be given an insight into what the film is
about.
Social Interaction- The webpage instantly allows the audience to interact with
the film. They are given options to watch the trailer or other video surrounding the
film .This form of media mainly would attract a young audience mainly teenagers
aged 15 and over, so by having a clear layout and links to social media t allows the
film to be advertised which they can share with their friends.
