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1. Unit 6 evaluation
I createda mediacampaignformy film9:00. Ithad a targetaudience of 12-18 so I chose three platforms
whichwould effectively targetthatdemographic.Icreateda trailer,posterandtwitterpage. My
strategywasto release more andmore contentas it gotcloserto the release date tocreate anticipation.
Plan
My planformy mediacampaignwasto make three specificproductstopromote mymovie.Idecidedto
make a poster,trailerandsocial media page.I chose to create a posteras an effectivepostercanshow
the audience the tone andgenre of the movie.Ichose to create a trailerasit shows snippets of the film
and will againshowthe genre of the movie whichwill hopefullyattractpeople who enjoythe genre, I
chose to make a social mediapage to act as a huband platformforall contentlinkedtothe marketing
for the film. Ichose to make the social mediapage ontwitteras twitteris extremely useful formarketing
as people canretweettoshare the movie,alsotwitterisusedalotby the targetaudience. Myplanwas
to release more contentasitgot closerto the release of the movie.
Poster
Thisis the posterI made for myfilm.Itsbenlooking directly intothe lens
of the cameramakingdirectmode of address withthe audience.I
uploadedittomy twitterpage. Andthisisone of the commentsI
received.
Thisis greatfeedback;Iwantedtosee this.The postersintentwasto
portray Benas a likable characterand I'm happythat I can get that
across effectively tothe audience.
I askeda friendtowhois a photographertolookat the posterand she
said“i like thatyougot himto give a happyexpressioninthe close up.It
reallyhelpsshow hisemotiontobe happyanduplifting. Therefore, Icansay the filmwill be uplifting”.
Basedon the feedbackIgot onthe posterI can confidentlysayitwaseffective.Peoplewhohave seen
the posterknowthe filmmustbe a comedy because of hisfacial expressionwhichwasexactlywhatI
wanted.
Trailer
I createda short 19 second teasertrailershowingthe startof the movie.I believe the traileriseffective
as showsthe tone of the movie.Youknow something urgentishappeningandthat it'sa race against
time. Anotherreasoni amhappywithit wasthat it managedto get50 views.Ibelieve thisis partially
because I promoteditthroughmy twitter. However, if Iwasto create anothermediacampaign, Iwould
release afull trailer.The responsetothistraileronitsown createdconfusion rathertospeculation.

2. Thisis a commentI
receivedinthe commentsectionof the video. Ifullyagree withwhatSkylersaysabouthavingnoclue to
the plotfrom thistrailer.If you haven'tlookedatthe twitterpage youwouldbe confusedtothe plot
and that's notreallywhatyouwant; some people maywatchthe trailerandquestionwhatit'sabout
thengo to the @ whichison the endscreen,butotherswon't.If I createda full trailermostviewerswill
visitthe twitterpage. If I was to create a secondtrailer,Iwouldputtitle cardsin like”One man’s
struggle”then”tobe on time forcollege”orsomethingalongthose lines.
Basedon the feedback I've received Ican saythat althoughI waseffectiveincreating intrigue, Iwould
alsosay I was toovague.Maybe the questionI shouldhave made the audienceask wasn’t“where ishe
going?”“whyis he ina hurry?”maybe it shouldhave been“willhe make iton time”. If I wasto create
anothertrailer, Iwouldmake itfull length(2-3minutes) andshow more of the plotandtry make it clear
whatthe filmwasabout.
Twitterpage
I createda twitterpage for mymovie asI know a lotof marketingcampaignsdothis. Ichose Twitter
since I coulduse hashtagsmore effectively.Hashtagshelp popularizeaproduct, sotheyare very
effectiveinamarketingcampaign. Anotherreasonto choose twitterwasthatitsmore popularinmy
demographicof 12 – 18-year old's. I have startedtweetingonmytwitterpage 27 of February and
wouldhave until the releasedate butthathad to be pushedbackas of the Covid19 pandemic.Igave an
in-characterreasonforthe moviesdelaywhichIbelieve iseffectiveasithelps audience be investedwith
Benthe protagonistbefore the
I didone tweetwhichwasa pole/vote askingwhetherpeople thoughBenwouldmake itontime for
college.ThisiseffectiveasIam engagingwiththe audience,askingwhattheythinkwill happen.

3. Creatingthisrelationshipwiththe
audience iseffectiveasitmakesthe
audience feelappreciatedand apartof
the filmwhichwill make the wantto
watch the movie
I createda teasertrailerand released itonmy
twitterpage sothat people whofollowthe page
mightsee itand go checkthe trailer. Iusedthe
hashtag#oneMansStruggle. I've used this hashtag
throughout my posts.It also appears at the end of my
trailer and it’s the @ for my twitter page and is a
shortened tagline for the film. This was to create a
memorable tagline so that people knew all my products were linked.
I was happy to see this comment as it shows
me that people are following the twitter to
see updates as they happen.
I had a friend look over the twitter page and
he said “the issue with it is that I posted stuffon the same day, it would have been better if posts were posted every
other day instead of a couple on the same day” I showed others this comment and like myself they agreed. I whole
heartedly agreed with the statement.It would be better to post consistently overtime rather to multiple posts on the
same day because if I posted themevery other day it would keep my audience coming back. This is something I will
do in my next marketing campaign.
Based on the feedback on the twitter page I would say that it was effective in marketing the film. In my next
marketing campaign, I would change a couple things,however. In my next campaign I would make multiple media
pages.One on every major social media to reach as many people as I could. I would also post more regularly.
However, I think my twitter page was successfulas it had a memorable hashtag which linked to the tagline in the
postercreating cohesion.Also, from the twitter page you got a clear idea what the film is about, you get to know the
protagonist and when its coming out.
Timeline

4. This is the timeline for my media campaign. If the shooting wasn’t interrupted by covid 19 I would have released
my trailer on the 25th of march and then the film on the 27th. This would have meant that as it came closer to release
more and more content would have been released which was my intention.
Conclusion
I believe my campaign was effective, but I've learned from feedback things I could do better. I believe my poster
was most effective as it conveyed the tone of the film which is what a posteris supposed to do.I would say my
trailer was less effective as if you’ve seen only the trailer you may be more confused than intrigued; I've learned
from this feedback and would have created a more informative trailer if I was to do this campaign again. I believe
my twitter was very effective as it was sort of the hub for all the media for the film; however if I was to do it again I
would make a Instagram account and a Facebook account too to reach as many people as I