The combination of the main products and ancillary texts were effective because they established similar themes to link them together. Both the movie poster and horror magazine cover featured an eye to indicate it was a horror film or magazine about someone always watching. The film title 'HOSTAGE' was chosen because it would be filmed in a garage, connecting the poster and location. The movie poster, magazine, and location all had elements of darkness commonly associated with horror to effectively sell the genre to audiences and make them want to know more. The mysterious logo also fit the horror genre by not being entirely clear, adding an element of surprise like in horror films.