1. Target Audience and genre
The target audience forQmagazine
is25-40 as the magazine contains
alcohol adverts,butalsothe
magazine isquite expensive
therefore itisaimedatsocial class
of C1. The genre of Q magazine is
rock/pop,as we can see fromthe
mainimage and the coloursof the
magazine.
Main Image
DavidGrohl fromthe Foo Fighters is
the mainimage inthiseditionof Q
magazine. We can see fromthe
mainimage that thiseditionisdark
and inthe mood of hard rock as
the figure looksaphoticandthe fire
comesout of hismouth;the use of
lowkeylightingisused.Also,foo
fightersare heavyrock/metal band.
Model credit
The model creditisthe intriguing
informationaboutthe mainimage,
thismakesthe target audience
wantto flipto the nextpage to find
more about it.Especially, the quote
‘Thiswill kill me’attractsthe
audience asitcouldleadto
interestinginformation.
Colours/Typefaces/House style
The house style of ‘Q’magazine isconsistent.
As the iconicmastheadisalwaysattop leftas
thisisthe primaryoptical area.The mastheadis
usuallybehindthe mainimage.Also,the fontof
the textisusuallyboldtocatch the reader’s
attention.In addition,the coloursthatare
usuallyusedare redand white whichgivesthe
readersa sense of familiarisation.
Masthead
The mastheadisboldbut verysimplistic.The
fontof the mastheadissimple butshows
effectivenesswiththe flickof the ‘Q’.The
coloursusedare red and white whichcontrast
againsteach other.The redwill catch the
reader’seyeseasily. The factthat the
magazine iscalled‘Q’showsthe simplicityand
maturitywhichimplythatthe musicmagazine
isaimedat the oldertargetaudience.
The GutenbergDesignPrinciple
In the primaryoptical areawe can see the
masthead‘Q’,andalso face of the mainimage,
as we gone down the axisof orientationinto
the terminal area,we can see the mainimage
mouthand the Foo Fightergroupinflames.As
we gone to the strong fallowarea we can see
the extrabitsthat interestthe audience.Prices
etc. Lastly,as we go to the weakfallowarea
we get more informationonwhatelse isinthe
magazine andwe see the coverline thatmakes
the readerwant to readmore about it.
Coverlines
The coverlinesblendinwiththe coloursandthe fontof the
magazine.Theygive extrainformationaboutotherartistthat
are includedinthe magazine. Theyare usuallysimilartopics
to the mainimage as it will attractspecifictargetaudience.
Also,the wordslike ‘sex’attractthe audience andshowthat
thismagazine isforolderviewers.
2. Main CoverLine
The main coverline isinthe darkbackground,use of lowkeylighting.Ithasthe typical ‘Q’
colourswhite andred.It containsinformationaboutthe main image.Especially,the
phrase ‘DavidGrohl savesRock. Again.’Thismakesthe readerbe enthralled aboutthe
coverline andtherefore the readerwill wanttofindmore aboutit. Lastly,the Foo Fighters
are a popularbandand people whoare interestedin rockwill be fascinatedbyit,
therefore the maincoverline isboldsoitcatchespeople’sattention.
Banners/Flashes/badges