3. Q Music Magazine is published by Bauer Media Group.
Bauer publish a wide range of car, photography and
gardening themed magazines amongst many others.
Kerrang! is also published by Bauer Media Group, Europe's
largest privately owned publishing group.
BBC Music Magazine is published by the BBC, they also
publish History, Good Food and a Top Gear magazine.
5. Mission statement
“Kerrang! will ensure that we are constantly
appealing to or spectrum of readers. From the
younger teenager readers who are more open to
different genres of rock music – from emo to thrash
etc, to the readers who respect Kerrang! as an
authority when it comes to our scene’s heritage
bands. Each issue will include a balance of bands
and scenes to guarantee that we’re providing for our
readers’ need for variety and their passionate
appetite for their favourite bands as well as their
desire to be introduced to new music within our
world.”
6. Mission Statement
“Our industry is changing fast and we want to be
leading from the front. At our heart we will always
be about editorial quality and content creation; it’s
how we’ve built up some of the UK’s most
successful magazines. Today we live in a truly
connected world and it’s changing how people
engage with our special interest brands.
Our future success will revolve around using our
own platforms to change the way people interact
with the content brands they love. We’ll grow and
deepen our relationships with our readers by being
a brand-led business.”
7. Each issue has the same
sophisticated format with the Q
logo in the left corner and the
majority of the time a long shot or
medium close up of the celebrity
featuring in, in the centre. Having a
consistent format like this for each
issue makes the magazine easily
recognisable to existing readers but
also makes it appealing to potential
new readers.
Q magazine adopts a serif
font in the Q title/logo. This
is fitting as its target audience
is approximately a late 20’s/
early 30’s category.
8. The theme of red is
especially apparent in
this issue of Cheryl
Cole. The majority of
the masthead is in
large font in red,
along with cover lines
coloured red along
with Q’s logo, Cheryl
Cole also has red
lipstick on to tie in
with the red theme.
This makes the issue
stand out as red is
an eye catching
colour and colour
coordination makes it
more appealing.
Puff
Plu
g
Cover
line
Q’s
Tagline
9. “The Secrets of
Coldplay” is an eye
catching title and is
suggestive that Q
Magazine are close to
the stars featuring in
their magazines to get
to personally know
them and their secrets
Puff-
The cover line here, “12
hot new artist we love”
shows that existing
readers value the opinion
of Q magazine and that it
is likely to be a key figure
in the music industry.
The colour scheme on this
particular issue with Coldplay
featuring in the splash image has
a multi coloured background, I
think this is representative of
Coldplay, being the main artist
featuring in the issue, it sets a
theme of indie/rock. This is also
emphasised by the way Chris
Martin is positioned in the long
shot.
10. Puff – The
suggestion of an
opportunity to win
something will
attract readers as it
gives them the
incentive of a
reward for buying
the magazine
Masthead – the masthead
is in bright white, in a
blocky, harsh font. The
font used is Kerrangs
trademark masthead. This
makes it easily
recognisable to readers.
Plug
Puff – Words such as
“exclusive” appeal to
potential readers and
makes the magazine seem
The left hand side of the
magazine Is much busier
than the right hand side as
readers will start at the left
of the magazine. Therefore
the features of the
magazine that are likely to
appeal to potential readers
are placed on the left hand
side.
The subject of the image is
partly blocking the masthead
and is saluting. The caption
underneath the image is “we
salute the return of 30
seconds to mars” this may
imply that Kerrang respect 30
Seconds To Mars as a band
and as he is saluting back, it
may be a gesture of respect
towards Kerrang”
11. The image of Adele
dominates this contents
page as it takes up the
majority of the page it is
the main focus. This may
signify that Adele is the
main feature in this
particular issue of Q
magazine
The contents page follows the
same sophisticated layout as
the Q front cover with the Q
logo situated on the left third of
the magazine. It also continues
the red theme with important
headers highlighted in red. This
will draw the readers’ attention
to these sections as the red
stands out against the white
background.
The page numbers for each
section within the features are
easily identified as they are in a
bold, red font. There is a clear
title in bold, block capitals with
a brief description underneath.
The Women In Music feature
has a grey background
making it stand out from the
rest of the text. It draws
attention to it and also
separates it from the other
This image is
much smaller
than the image of
Adele which may
imply that it is
less important as
it is less of a
focus
12. The capitalised
“L” printed
across the text
is Q’s signature
mark used
when
interviewing or
writing about a
particular
celebrity. They
print the letter
of their name.
The letter is in
red font which
continues Q’s
colour scheme
of red, black
and grey.
The image of
Lady Gaga is
quite seductive
but funky at the
same time,
possibly a
representation of
her personality.
The image is in
black and white,
contrasting with
the red “L” and
following the
traditional colour
scheme of Q
magazine.
The font of the text
is simple and basic
which may be
suggestive of the
mature and
sophisticated nature
of the magazine and
its readers
