Front cover analysis for my media coursework.

1. Target Audience and genre
Mixmagmagazine isaimedat 18 –
35 yearsoldas itcontainsalcohol
advertsand promotionsfor
nightclubs.The genre of the
magazine isdance.It isaimedat
bothmalesand females.
Main Image
The main image isof Dj Icon,it is
across the frontcover as it
symbolisesthe importance of this
character indance musicindustry
and isfame as well.Thiswill make
the audience buythismagazine as
theywill see theirfavourite artist
and be curiousto readabout it
more. The picture isformally
balance as the DJ issymmetrical.
Model credit
The model creditisthe extra
informationonthe mainartist.‘The
original DJIcon’ thiscatches people
attentionasthe connotations
people have withthe word‘original’
ispositive.ThisrepresentsDJSasha
musicand itattracts people tothe
dance music,as it isportrayinghim
as the onlybestDJ.
Masthead
The name ‘Mixmag’suggeststhatthe magazine
focusesondance musicand the ideaof DJ’s
mixingmusiconturntables,thiswill interest
the target audience because theywillwantto
knowwhatthe magazine hasto sayabout
dance/clubmusic.The typographyforthe
mastheadiswrittenindisplayfontwithacurvy
typeface,thiscausesittolooksophisticatedyet
simple andinterestingwhichwill appeal to
malesof early20’s. It isa clearboldfont
makingitstand outfrom the restof the writing
on the page;thismakesit easyforaudiencesto
identifythe magazineanditsgenre.
The GutenbergDesignPrinciple
In the primary optical areawe can see the
mastheadandthe word ‘Sasha’.Inthe terminal
area we can see extrainformationthatthe
magazine contains;whichattractsthe audience
to readmore aboutthisparticulartopic.In the
strongfallowarea, the audience caneasily see
‘The Original DJ Icon’which givesmore
informationaboutthe main image.Inthe weak
fallowarea,we have more informationabout
keycoverlinesinthe magazine whichmakes
the readerflickto the nextpage.
Coverlines
The cover linesare keyinattractingthe target audience of
Mixmag,theywill wanttopurchase the magazine asthey
wantto findout whatthe magazine hasto say about
particulartopicsfeatured. Especiallywordslike ‘Ibiza’
attracts people asitseemsexotic,itmakesthe target
audience readmore aboutthistopic.

2. Main CoverLine
The main coverline is‘SASHA’.Thisrepresentsthe Mainimage
whichisthe DJ. Thisalso emphasise the importance of the
character and itname beingvisible.The maincoverline attracts
the readersof thismagazine as exposestheirfavourite
musicians/artists. Therefore itisveryimportanttomake the
mainimage and the maincoverlne bigandeasilyvisibleasthis
representsthe magazine.
Colours/Typefaces/House style
The house style of the mixmag
magazine isconsistent,asthe font
of the mastheadisalwaysthis
same.However,itissometimesin
differentcolours. Also,the main
image isof a DJ, or someone who
makesdance/clubmusicwhichis
persistentforthe mixmag
magazine.
Banners/Flashes/badges
The keybannerin the mixmagmagazine isthe phrase
‘The world’sbiggestdance musicandclubbingmagazine’
thisisthe keyelementof the magazine asitgivesclear
informationwhatthe magazine isabout. Also,the word
‘plus’isan iconicwordas it boldandblendsinwiththe
magazine colour,audience caneasilyseethisinthe
terminal area.