2. First Published in February 1983
Was originally intended for disco and dance
music only but branched out into clubbing
when that came more into fashion.
The magazine still stays true though and has
not changed genre at all in its 30 year
lifespan.
3. Mixmag launched the first legal DJ mix tapes,
originally called the ‘MixMag Live Series.’
It sells at £4.20 each issue.
It’s the worlds best selling music magazine of
that genre.
6. Mainly 16-30 year olds.
Approximately 72% are male and 28% are
female.
These people are likely still in full time
education or starting their first few jobs.
These people would fall into the classes of C1,
C2 and D.
7. Even though they are not making much
money themselves, they have been known to
be people who will always have the latest
Smartphone or like going out with friends.
They have also been known to be very loyal
fans as approx. 80% of they do not read
another music magazine.
8. To preserve brand identity each issue will use
some constantly reoccurring features:
Same Skyline.
Cover mount.
Small FAP in top corner.
Loud colour schemes.
9. Mixmag covers have a skyline in the same
place, size and font each issue.
It reads ‘The world’s biggest dance music and
clubbing magazine.’
This is to attract more people to it as it shows
they are a quality product.
10. Staying with tradition, each issue of mixmag
has a cover mount dominating the front
cover.
This is to appeal to a wider audience on the
thought they’re getting something for free.
They can be of up-and-coming artists of
already famous musicians.
The cover picture is altered to allow for the
large cover mount
11. Ever since the magazine started to be
produced in colour, mixmag stayed with a
very bright and bold colour scheme.
This has become part of their brand identity.
It is to reflect the loud, bright nature of clubs.
