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Based on a Harvard Business Review Article," Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places" by David C. Edelman
Branding in the Digital Age
Branding in the Digital Age
Sameer Mathur
The mashup presentation
Module 4
Module 4
Sameer Mathur
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
Creativity in advertisement
Creativity in advertisement
Sameer Mathur
Harvard Business School Case Disney Consumer Products - Marketing Nutrition to Children
Disney Consumer Products - Marketing Nutrition to Children
Disney Consumer Products - Marketing Nutrition to Children
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Disney :Marketing Nutrition to Children
Disney marketing nutrition to children
Disney marketing nutrition to children
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UnMe jeans branding in web 2.0
UnMe jeans branding in web 2.0
Sameer Mathur
Harvard Business School Case Analysis
Steinway & Sons : Buying a Legend
Steinway & Sons : Buying a Legend
Sameer Mathur
Harvard Case Analysis
Steinway & sons: buying a legend
Steinway & sons: buying a legend
Sameer Mathur
Case Study by Harvard Business School, Saxonville Sausage Company.
Saxonville sausage company
Saxonville sausage company
Sameer Mathur
Created by Akhila Polishetty during an internship under IIM prof Sameer Mathur
Assignment3 ppt1
Assignment3 ppt1
Sameer Mathur
This slide has been created on the base of a Harvard Business School Case's analysis "Dove :evolution of a brand". The case focuses on the strategy behind the media, mass and personal communication of Unilever's top brand Dove.
Dove: Evolution of a brand
Dove: Evolution of a brand
Sameer Mathur
These slides are based on Chapter 20 of the book Marketing Management by Philip Kotler
How should the company manage and organize its international activities
How should the company manage and organize its international activities
Sameer Mathur
These slides are based on Chapter 20 of the book Marketing Management by Philip Kotler
How do marketers influence country of-origin effects
How do marketers influence country of-origin effects
Sameer Mathur
These slides are based on Chapter 20 of the book Marketing Management by Philip Kotler
What are major ways of entering a foreign market
What are major ways of entering a foreign market
Sameer Mathur
These slides are based on Chapter 20 of the book Marketing Management by Philip Kotler
What are the differences between developing and developed markets
What are the differences between developing and developed markets
Sameer Mathur
These slides are based on Chapter 20 of Marketing Management By Philip Kotler
How can companies evaluate and select foreign markets to enter
How can companies evaluate and select foreign markets to enter
Sameer Mathur
THESE SLIDES ARE BASED ON CHAPTER 20 MARKETING MANAGEMENT BY PHILIP KOTLER
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroad
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More from Sameer Mathur
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The One Thing That You Must Do Right When Building A Brand
The One Thing That You Must Do Right When Building A Brand
Final presentation(Module #4)
Final presentation(Module #4)
Creative that cracks the code, a harvard business review’s marketing article ...
Creative that cracks the code, a harvard business review’s marketing article ...
Branding in the Digital Age
Branding in the Digital Age
Module 4
Module 4
Creativity in advertisement
Creativity in advertisement
Disney Consumer Products - Marketing Nutrition to Children
Disney Consumer Products - Marketing Nutrition to Children
Disney marketing nutrition to children
Disney marketing nutrition to children
UnMe jeans branding in web 2.0
UnMe jeans branding in web 2.0
Steinway & Sons : Buying a Legend
Steinway & Sons : Buying a Legend
Steinway & sons: buying a legend
Steinway & sons: buying a legend
Saxonville sausage company
Saxonville sausage company
Assignment3 ppt1
Assignment3 ppt1
Dove: Evolution of a brand
Dove: Evolution of a brand
How should the company manage and organize its international activities
How should the company manage and organize its international activities
How do marketers influence country of-origin effects
How do marketers influence country of-origin effects
What are major ways of entering a foreign market
What are major ways of entering a foreign market
What are the differences between developing and developed markets
What are the differences between developing and developed markets
How can companies evaluate and select foreign markets to enter
How can companies evaluate and select foreign markets to enter
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroad
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If there's one thing we can count on, it's that social media is always changing. And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation. In 2024, we’re predicting an even bigger shift towards originality and transparency. Keep reading for the top social media trends to inspire your social media strategy in 2024.
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On the 9th of May, 2024, Pakistan commemorates a pivotal event in its history known as the 9th May Incident. This incident, which occurred on the same date in 2022, marks a significant turning point in Pakistan’s political landscape and societal fabric. Understanding the complexities and implications of this incident requires delving into the circumstances that led to it and its aftermath.
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This presentation illustrates how consumers use technology and its impact on their lives.
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This presentation describes about the principle of persuasion which is being used by businesses to attract and retain customers and to boost sales and profit
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3. how can companies attract and retain the right customers and cultivate strong customer relationships
1.
Cultivating Relationships with
the Right Customers
2.
Without customers, you don’t
have a business
3.
But not all
customers are profitable!
4.
Top 20% of
customers account for 80% of revenue
5.
The aim is
to build long term relationships
6.
Take regular feedback CRM
focuses on the customer’s ‘touch points’
7.
The first step
is to make the brand relevant to the customer
8.
Target customers with
their permission
9.
One-on-one marketing to
exclusive customers
10.
Empower the Customer
11.
Take regular feedback
12.
Reward Loyalty
13.
Only 5% complain
if 25% are dissatisfied Redressal of their complaints is of paramount importance
14.
Create tie with othe trusted
bran
15.
Win back customers
16.
Thank You Created by
Ashutosh Rungta, IIT Roorkee, during an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com References: All images have been taken from Google image search and do not violate any copyrights.
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