3

1. How can company’s retain or attract right customers
and cultivate strong customer relationships?
3.

2. The goal is to build strong long-term relationships.

3. Customer relationship management (CRM)
focuses on the consumer “touch points”

4. Make the brand
relevant to customers

5. Permission marketing…

6. One-on-one marketing to
exclusive customers

7. Customer empowerment..

8. Customer review
and
recommendation

9. How to attract and retain customers?

10. Reduce deflection

11. Understand the retention dynamics

12. Manage your customer base

13. Build loyalty

14. Creating institutional ties

15. Win-backs