21 point Business Success System<br />Shonda Miles<br />
According to Dun & Bradstreet, “Businesses with fewer than 20 employees have only a 37% chance of surviving four years (of...
People don’t plan to fail, they fail to plan.<br />Business Quote<br />
How much do you have? <br />How long will it last?<br />How well do you manage it?<br />List of business expenses<br />Put...
Successful people do what unsuccessful people don’t do.<br />Success<br />
Negotiation<br />Sales<br />Leadership<br />Problem Solving<br />Delegation<br />Core Competencies <br />
Where do you want to be <br />1year from now<br />3 years <br />5 years <br />10 years<br />This is so important to your s...
Read 1 hour a day<br />Sacrifice-Are you in it for the long haul?<br />Listen to Business or Motivational Audio in your ca...
How do you spend your days?<br />No one standing over you<br />Income Producing Activities<br />Talk to 20 people a day<br...
Write down goals daily<br />To do list<br />Set Priority<br />Eat that frog/Do the worst first<br />What are your plans?<b...
Business Checking Account<br />Business Savings Account (payroll taxes)<br />Business account<br />
Occupation license<br />License of Occupancy<br />EIN (Employer Identification Number)<br />Sales Tax ID number<br />Resta...
Executive Summary<br />Vision/Mission<br />Market Analysis<br />Competitive Analysis<br />Operations<br />Sales & Marketin...
Ideal Client Profile<br /># of contacts<br />Target market<br />Pain points<br />Pleasure points<br />People buy benefits ...
Who are they?<br />What do they do well?<br />What are their weaknesses? We all have them.<br />What can you learn from th...
How do you convert a customer to a Sale?<br />
Incoming calls<br />Outgoing calls<br />Returns<br />Opening Procedures<br />Closing Procedures<br />Posting payments<br /...
Lawyer<br />Accountant<br />Banker <br />Insurance Agent<br />Board of Advisors<br />
Unique Selling Proposition (USP)<br />Under promise and over deliver<br />It’s a summary of what makes your business uniqu...
Niche/Smaller parts<br />The purpose for segmenting a market is to allow your marketing/sales program to focus on the subs...
You owe it to your customers to get a profit from each sale so you can provide the best possible service possible.<br />Pr...
Build relationships<br />Follow up (i.e. engage with me on Facebook, send a card, send an email, phone)<br />Send them som...
Help an organization define and measure progress toward organizational goals. <br />Snapshot of current performance<br />T...
Knowing the why when times are hard will keep you going when you want to give up<br />Why did you start this business?<br />
Identify a few key factors that organizations should focus on to be successful<br />Samples include<br />Retain staff and ...
Leadership<br />Customer Service<br />Sales<br />Industry<br />Communication<br />Time Management<br />Innovation<br />Hum...
20 percent of your products account for 80 percent of product sales<br />20 percent of your customers account for 80 perce...
Communicating confidently in business is important<br />Body language-Master Communicators can not only control their body...
Brian Tracy says, if you can’t focus and concentrate then you will always have to work for someone who will make you focus...
Dress the part<br />Multiple Streams of Income<br />If you help enough people<br />Exit Plan<br />Study Trends<br />Keep Y...
Miles Consulting LLC<br />Any Questions<br />
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21 point business success system

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21 point business success system for all small business owners. Get started on the right foot.

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21 point business success system

  1. 1. 21 point Business Success System<br />Shonda Miles<br />
  2. 2. According to Dun & Bradstreet, “Businesses with fewer than 20 employees have only a 37% chance of surviving four years (of business) and only a 9% chance of surviving 10 years.”<br />Of these failed business, only 10% of them close involuntarily due to bankruptcy and the remaining 90% close because the business was not successful, did not provide the level of income desired or was too much work for their efforts.<br />Small Business Failure Rate<br />
  3. 3. People don’t plan to fail, they fail to plan.<br />Business Quote<br />
  4. 4. How much do you have? <br />How long will it last?<br />How well do you manage it?<br />List of business expenses<br />Put money back into business<br />It takes money to make money<br />Pay now or pay later<br />Credit-Work on it now.<br />You won’t be able to borrow money right away<br />It takes two years to make a profit<br />Money <br />
  5. 5. Successful people do what unsuccessful people don’t do.<br />Success<br />
  6. 6. Negotiation<br />Sales<br />Leadership<br />Problem Solving<br />Delegation<br />Core Competencies <br />
  7. 7. Where do you want to be <br />1year from now<br />3 years <br />5 years <br />10 years<br />This is so important to your success.<br />Long term Perspective<br />
  8. 8. Read 1 hour a day<br />Sacrifice-Are you in it for the long haul?<br />Listen to Business or Motivational Audio in your car<br />Turn off the TV and work on your business<br />Attend seminars/bootcamps/business events to learn more about being a better business owner and about your industry<br />Invest in Yourself<br />
  9. 9. How do you spend your days?<br />No one standing over you<br />Income Producing Activities<br />Talk to 20 people a day<br />80/20 Rule<br />Time management<br />
  10. 10. Write down goals daily<br />To do list<br />Set Priority<br />Eat that frog/Do the worst first<br />What are your plans?<br />How much money do you want to make?<br />How big do you want your business to grow to?<br />Daily Goal Setting<br />
  11. 11. Business Checking Account<br />Business Savings Account (payroll taxes)<br />Business account<br />
  12. 12. Occupation license<br />License of Occupancy<br />EIN (Employer Identification Number)<br />Sales Tax ID number<br />Restaurants and Day care centers<br />Contractors <br />Business license<br />
  13. 13. Executive Summary<br />Vision/Mission<br />Market Analysis<br />Competitive Analysis<br />Operations<br />Sales & Marketing<br />Cash Flow Projections<br />Business Plan<br />
  14. 14. Ideal Client Profile<br /># of contacts<br />Target market<br />Pain points<br />Pleasure points<br />People buy benefits not features<br />Start building your Brand<br />Marketing Strategy<br />
  15. 15. Who are they?<br />What do they do well?<br />What are their weaknesses? We all have them.<br />What can you learn from them?<br />How do they price their services?<br />Competition<br />
  16. 16. How do you convert a customer to a Sale?<br />
  17. 17. Incoming calls<br />Outgoing calls<br />Returns<br />Opening Procedures<br />Closing Procedures<br />Posting payments<br />Handling Complaints<br />Creating Systems<br />
  18. 18. Lawyer<br />Accountant<br />Banker <br />Insurance Agent<br />Board of Advisors<br />
  19. 19. Unique Selling Proposition (USP)<br />Under promise and over deliver<br />It’s a summary of what makes your business unique and valuable to your target market. <br />Why should I buy from you?<br />How do your business services benefit your clients better than anyone else can?<br />"Federal Express: When it absolutely, positively has to be there overnight." <br />"Pizza delivered in 30 minutes or it's free." (Dominos Pizza)<br />What makes you unique?<br />
  20. 20. Niche/Smaller parts<br />The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering.<br />Coke or Diet Coke<br />Victoria Secret-Pink<br />Retail clothing stores-Petite, Regular, Tall/Women’s<br />Market Segmentation<br />
  21. 21. You owe it to your customers to get a profit from each sale so you can provide the best possible service possible.<br />Pricing Your Products and Services<br />
  22. 22. Build relationships<br />Follow up (i.e. engage with me on Facebook, send a card, send an email, phone)<br />Send them something of value such as an Article or Whitepaper<br />Networking<br />
  23. 23. Help an organization define and measure progress toward organizational goals. <br />Snapshot of current performance<br />The percentage of its income that comes from return customers<br />Company’s total sales<br />ROI on Marketing<br /># of leads<br /># of prospects then how many converted to sales<br />How did you hear about us?<br />Key Performance Indicators <br />
  24. 24. Knowing the why when times are hard will keep you going when you want to give up<br />Why did you start this business?<br />
  25. 25. Identify a few key factors that organizations should focus on to be successful<br />Samples include<br />Retain staff and keep up customer-focused training<br />Sustain successful relationships with local suppliers<br />Attract new customers<br />Critical Success Factors (CSF)<br />
  26. 26. Leadership<br />Customer Service<br />Sales<br />Industry<br />Communication<br />Time Management<br />Innovation<br />Human Resources-Hiring the right people<br />Training<br />
  27. 27. 20 percent of your products account for 80 percent of product sales<br />20 percent of your customers account for 80 percent of product sales<br />20 percent of your activities account for 80 percent of the results you get<br />What this means <br />Focus on the most important<br />80/20 Rule<br />
  28. 28. Communicating confidently in business is important<br />Body language-Master Communicators can not only control their body language but they can read others as well<br />Join Toastmasters<br />Take a Dale Carnegie Course <br />Communication<br />
  29. 29. Brian Tracy says, if you can’t focus and concentrate then you will always have to work for someone who will make you focus and concentrate.<br />Focus is knowing exactly what you want to be, have, and do. Concentration is persevering, without diversion or distraction, in a straight line toward accomplishing the things that can make a real difference in your life.<br />Focus and Concentration<br />
  30. 30. Dress the part<br />Multiple Streams of Income<br />If you help enough people<br />Exit Plan<br />Study Trends<br />Keep Your Word!<br />Joint Ventures/Strategic Alliance<br />Final Tips<br />
  31. 31. Miles Consulting LLC<br />Any Questions<br />

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