SlideShare a Scribd company logo

What are customer value, satisfaction, and loyalty, and how can companies deliver them

•Download as PPTX, PDF•
•
114iiminternship
114iiminternship

Creating customer value and customer relationships

Marketing
1 of 21
Successful marketers are those who carefully manage their customer base.
Creating loyal customers is at the heart of every Business...
Without Customers, you don’t have a Business
CUSTOMER PERCEIVED
How to explain customer’s aberrant choices?
Proper Value Delivery system is to be maintained
Comparison between product’s perceived performance to expectations is... It is the ultimate GOAL!
Monitoring Customer Satisfaction
Customer satisfaction is not proportional to Customer loyalty
Take regular Surveys...
Addressing customer complaints •Set up a 24*7 customer hotline •Contact the customer ASAP •Don’t blame the customer •Resolve the complaint swiftly
•Carefully manage your customer base • Create loyal customers •No customers means no business •Deliver high customer value •Maintain proper value delivery system •Customer satisfaction is the ultimate goal •Take regular surveys •Address customer complaints
Created by Jay Shivani, ISM Dhanbad, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

Recommended

What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...Sameer Mathur
 
What are customer value,satisfaction,loyalty and how can companies deliver th...
What are customer value,satisfaction,loyalty and how can companies deliver th...What are customer value,satisfaction,loyalty and how can companies deliver th...
What are customer value,satisfaction,loyalty and how can companies deliver th...Sameer Mathur
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...Sameer Mathur
 
What are customer value, satisfaction, and loyalty and how can companies deli...
What are customer value, satisfaction, and loyalty and how can companies deli...What are customer value, satisfaction, and loyalty and how can companies deli...
What are customer value, satisfaction, and loyalty and how can companies deli...Sameer Mathur
 
What are customer value,satisfaction,and loyalty, and how companies deliver t...
What are customer value,satisfaction,and loyalty, and how companies deliver t...What are customer value,satisfaction,and loyalty, and how companies deliver t...
What are customer value,satisfaction,and loyalty, and how companies deliver t...Sameer Mathur
 
What are customer value, satisfaction & loyalty, and how can companies delive...
What are customer value, satisfaction & loyalty, and how can companies delive...What are customer value, satisfaction & loyalty, and how can companies delive...
What are customer value, satisfaction & loyalty, and how can companies delive...Sameer Mathur
 
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 

Recommended

What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...Sameer Mathur
 
What are customer value,satisfaction,loyalty and how can companies deliver th...
What are customer value,satisfaction,loyalty and how can companies deliver th...What are customer value,satisfaction,loyalty and how can companies deliver th...
What are customer value,satisfaction,loyalty and how can companies deliver th...Sameer Mathur
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...Sameer Mathur
 
What are customer value, satisfaction, and loyalty and how can companies deli...
What are customer value, satisfaction, and loyalty and how can companies deli...What are customer value, satisfaction, and loyalty and how can companies deli...
What are customer value, satisfaction, and loyalty and how can companies deli...Sameer Mathur
 
What are customer value,satisfaction,and loyalty, and how companies deliver t...
What are customer value,satisfaction,and loyalty, and how companies deliver t...What are customer value,satisfaction,and loyalty, and how companies deliver t...
What are customer value,satisfaction,and loyalty, and how companies deliver t...Sameer Mathur
 
What are customer value, satisfaction & loyalty, and how can companies delive...
What are customer value, satisfaction & loyalty, and how can companies delive...What are customer value, satisfaction & loyalty, and how can companies delive...
What are customer value, satisfaction & loyalty, and how can companies delive...Sameer Mathur
 
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...114iiminternship
 
building customer satisfaction
building customer satisfactionbuilding customer satisfaction
building customer satisfactionKUN CAPITAL, ASHOK LEYLAND AS A INTERN
 
1. what are customer value, satisfaction, and loyalty, and how can companies ...
1. what are customer value, satisfaction, and loyalty, and how can companies ...1. what are customer value, satisfaction, and loyalty, and how can companies ...
1. what are customer value, satisfaction, and loyalty, and how can companies ...Sameer Mathur
 
Customer value and satisfaction
Customer value and satisfactionCustomer value and satisfaction
Customer value and satisfactionGez Redoblado
 
Building customer satisfaction
Building customer satisfactionBuilding customer satisfaction
Building customer satisfactionrahulsanwaria
 
Creating customer value and customer relationship s1
Creating customer value and customer relationship s1Creating customer value and customer relationship s1
Creating customer value and customer relationship s1Sameer Mathur
 
Creating customer value, satisfaction and loyalty
Creating customer value, satisfaction and loyalty Creating customer value, satisfaction and loyalty
Creating customer value, satisfaction and loyalty Muhammad Zeeshan Baloch
 
Creating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyCreating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyFree Talk 2 Other
 
Chapter 5 Creating Customer Value, Satisfaction And Loyalty
Chapter 5 Creating Customer Value, Satisfaction And LoyaltyChapter 5 Creating Customer Value, Satisfaction And Loyalty
Chapter 5 Creating Customer Value, Satisfaction And LoyaltyDiarta
 
Marketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfactionMarketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfactionMarivic Macale
 
3. how can companies attract and retain the right customers and cultivate str...
3. how can companies attract and retain the right customers and cultivate str...3. how can companies attract and retain the right customers and cultivate str...
3. how can companies attract and retain the right customers and cultivate str...Sameer Mathur
 
CREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltyCREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltySajjad Sayed
 
Customer value and Satisfaction
Customer value and SatisfactionCustomer value and Satisfaction
Customer value and SatisfactionKiran Prasad Naik
 
Customer value and satisfaction
Customer value and satisfactionCustomer value and satisfaction
Customer value and satisfactionmayankvns
 
Customer Delight
Customer DelightCustomer Delight
Customer Delightrudra_patra
 
Building customer satisfaction, value, and retention (1)
Building customer satisfaction, value, and retention (1)Building customer satisfaction, value, and retention (1)
Building customer satisfaction, value, and retention (1)Advent Institute
 
Customer satisfaction , retention and loyalty
Customer satisfaction , retention and loyaltyCustomer satisfaction , retention and loyalty
Customer satisfaction , retention and loyaltyWisnu Dewobroto
 
Sales lesson for start ups - 1
Sales lesson for start ups - 1Sales lesson for start ups - 1
Sales lesson for start ups - 1Munish Chawla
 
Customer satisfaction and loyalty
Customer satisfaction and loyaltyCustomer satisfaction and loyalty
Customer satisfaction and loyaltyRonald van Haaften MBA
 
Wats marketing
Wats marketingWats marketing
Wats marketingsonukrishna
 
Wats marketing
Wats marketingWats marketing
Wats marketingsonukrishna
 

More Related Content

What's hot

What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...114iiminternship
 
1. what are customer value, satisfaction, and loyalty, and how can companies ...
1. what are customer value, satisfaction, and loyalty, and how can companies ...1. what are customer value, satisfaction, and loyalty, and how can companies ...
1. what are customer value, satisfaction, and loyalty, and how can companies ...Sameer Mathur
 
Customer value and satisfaction
Customer value and satisfactionCustomer value and satisfaction
Customer value and satisfactionGez Redoblado
 
Building customer satisfaction
Building customer satisfactionBuilding customer satisfaction
Building customer satisfactionrahulsanwaria
 
Creating customer value and customer relationship s1
Creating customer value and customer relationship s1Creating customer value and customer relationship s1
Creating customer value and customer relationship s1Sameer Mathur
 
Creating customer value, satisfaction and loyalty
Creating customer value, satisfaction and loyalty Creating customer value, satisfaction and loyalty
Creating customer value, satisfaction and loyalty Muhammad Zeeshan Baloch
 
Creating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyCreating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyFree Talk 2 Other
 
Chapter 5 Creating Customer Value, Satisfaction And Loyalty
Chapter 5 Creating Customer Value, Satisfaction And LoyaltyChapter 5 Creating Customer Value, Satisfaction And Loyalty
Chapter 5 Creating Customer Value, Satisfaction And LoyaltyDiarta
 
Marketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfactionMarketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfactionMarivic Macale
 
3. how can companies attract and retain the right customers and cultivate str...
3. how can companies attract and retain the right customers and cultivate str...3. how can companies attract and retain the right customers and cultivate str...
3. how can companies attract and retain the right customers and cultivate str...Sameer Mathur
 
CREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltyCREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltySajjad Sayed
 
Customer value and Satisfaction
Customer value and SatisfactionCustomer value and Satisfaction
Customer value and SatisfactionKiran Prasad Naik
 
Customer value and satisfaction
Customer value and satisfactionCustomer value and satisfaction
Customer value and satisfactionmayankvns
 
Customer Delight
Customer DelightCustomer Delight
Customer Delightrudra_patra
 
Building customer satisfaction, value, and retention (1)
Building customer satisfaction, value, and retention (1)Building customer satisfaction, value, and retention (1)
Building customer satisfaction, value, and retention (1)Advent Institute
 
Customer satisfaction , retention and loyalty
Customer satisfaction , retention and loyaltyCustomer satisfaction , retention and loyalty
Customer satisfaction , retention and loyaltyWisnu Dewobroto
 
Sales lesson for start ups - 1
Sales lesson for start ups - 1Sales lesson for start ups - 1
Sales lesson for start ups - 1Munish Chawla
 

What's hot (20)

What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...
 
building customer satisfaction
building customer satisfactionbuilding customer satisfaction
building customer satisfaction
 
1. what are customer value, satisfaction, and loyalty, and how can companies ...
1. what are customer value, satisfaction, and loyalty, and how can companies ...1. what are customer value, satisfaction, and loyalty, and how can companies ...
1. what are customer value, satisfaction, and loyalty, and how can companies ...
 
Customer value and satisfaction
Customer value and satisfactionCustomer value and satisfaction
Customer value and satisfaction
 
Building customer satisfaction
Building customer satisfactionBuilding customer satisfaction
Building customer satisfaction
 
Creating customer value and customer relationship s1
Creating customer value and customer relationship s1Creating customer value and customer relationship s1
Creating customer value and customer relationship s1
 
Creating customer value, satisfaction and loyalty
Creating customer value, satisfaction and loyalty Creating customer value, satisfaction and loyalty
Creating customer value, satisfaction and loyalty
 
Creating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyCreating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and Loyalty
 
Chapter 5 Creating Customer Value, Satisfaction And Loyalty
Chapter 5 Creating Customer Value, Satisfaction And LoyaltyChapter 5 Creating Customer Value, Satisfaction And Loyalty
Chapter 5 Creating Customer Value, Satisfaction And Loyalty
 
Marketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfactionMarketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfaction
 
3. how can companies attract and retain the right customers and cultivate str...
3. how can companies attract and retain the right customers and cultivate str...3. how can companies attract and retain the right customers and cultivate str...
3. how can companies attract and retain the right customers and cultivate str...
 
CREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltyCREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyalty
 
Customer value and Satisfaction
Customer value and SatisfactionCustomer value and Satisfaction
Customer value and Satisfaction
 
Customer value and satisfaction
Customer value and satisfactionCustomer value and satisfaction
Customer value and satisfaction
 
Customer Delight
Customer DelightCustomer Delight
Customer Delight
 
Building customer satisfaction, value, and retention (1)
Building customer satisfaction, value, and retention (1)Building customer satisfaction, value, and retention (1)
Building customer satisfaction, value, and retention (1)
 
Customer satisfaction , retention and loyalty
Customer satisfaction , retention and loyaltyCustomer satisfaction , retention and loyalty
Customer satisfaction , retention and loyalty
 
Sales lesson for start ups - 1
Sales lesson for start ups - 1Sales lesson for start ups - 1
Sales lesson for start ups - 1
 
Customer satisfaction and loyalty
Customer satisfaction and loyaltyCustomer satisfaction and loyalty
Customer satisfaction and loyalty
 

Similar to What are customer value, satisfaction, and loyalty, and how can companies deliver them

Kotler's Marketing Management: Connecting with Customers
Kotler's Marketing Management: Connecting with CustomersKotler's Marketing Management: Connecting with Customers
Kotler's Marketing Management: Connecting with CustomersNadia Tantuco
 
Sales team presentation
Sales team presentationSales team presentation
Sales team presentationdavep1963
 
Personal Selling and Sales Management
Personal Selling and Sales ManagementPersonal Selling and Sales Management
Personal Selling and Sales ManagementTirthankar Sutradhar
 
How can we achieve excellence in services marketing?
How can we achieve excellence in services marketing?How can we achieve excellence in services marketing?
How can we achieve excellence in services marketing?Sameer mathur
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementVijyata Singh
 
Lean startup workshop
Lean startup workshop Lean startup workshop
Lean startup workshop Chetan Chawla
 
principles-of-marketing1-1286188982-phpapp02-converted.pptx
principles-of-marketing1-1286188982-phpapp02-converted.pptxprinciples-of-marketing1-1286188982-phpapp02-converted.pptx
principles-of-marketing1-1286188982-phpapp02-converted.pptxHarisMirza17
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementVijyata Singh
 
what is customer value,satisfaction and loyalty and how can companies earn them?
what is customer value,satisfaction and loyalty and how can companies earn them?what is customer value,satisfaction and loyalty and how can companies earn them?
what is customer value,satisfaction and loyalty and how can companies earn them?Sameer Mathur
 
What are customer value, satisfaction and loyalty and how can companies deliv...
What are customer value, satisfaction and loyalty and how can companies deliv...What are customer value, satisfaction and loyalty and how can companies deliv...
What are customer value, satisfaction and loyalty and how can companies deliv...Sameer Mathur
 
Customer Success for Marketing Software
Customer Success for Marketing SoftwareCustomer Success for Marketing Software
Customer Success for Marketing SoftwareGainsight
 
Chapter 1 - Customer satisfaction and loyalty.ppt
Chapter 1 - Customer satisfaction and loyalty.pptChapter 1 - Customer satisfaction and loyalty.ppt
Chapter 1 - Customer satisfaction and loyalty.pptAparnaSachinKanchan
 
Cross-selling in the New Era: A Win-win for Banks and Customers
Cross-selling in the New Era: A Win-win for Banks and CustomersCross-selling in the New Era: A Win-win for Banks and Customers
Cross-selling in the New Era: A Win-win for Banks and Customersaccenture
 
Proactive Sales – Manage to Win
Proactive Sales – Manage to WinProactive Sales – Manage to Win
Proactive Sales – Manage to WinAltosMarketing
 
1140 track 3 ramirez_using our laptop
1140 track 3 ramirez_using our laptop1140 track 3 ramirez_using our laptop
1140 track 3 ramirez_using our laptopRising Media, Inc.
 

Similar to What are customer value, satisfaction, and loyalty, and how can companies deliver them (20)

Wats marketing
Wats marketingWats marketing
Wats marketing
 
Wats marketing
Wats marketingWats marketing
Wats marketing
 
Kotler's Marketing Management: Connecting with Customers
Kotler's Marketing Management: Connecting with CustomersKotler's Marketing Management: Connecting with Customers
Kotler's Marketing Management: Connecting with Customers
 
Sales team presentation
Sales team presentationSales team presentation
Sales team presentation
 
Personal Selling and Sales Management
Personal Selling and Sales ManagementPersonal Selling and Sales Management
Personal Selling and Sales Management
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
How can we achieve excellence in services marketing?
How can we achieve excellence in services marketing?How can we achieve excellence in services marketing?
How can we achieve excellence in services marketing?
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Lean startup workshop
Lean startup workshop Lean startup workshop
Lean startup workshop
 
principles-of-marketing1-1286188982-phpapp02-converted.pptx
principles-of-marketing1-1286188982-phpapp02-converted.pptxprinciples-of-marketing1-1286188982-phpapp02-converted.pptx
principles-of-marketing1-1286188982-phpapp02-converted.pptx
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
what is customer value,satisfaction and loyalty and how can companies earn them?
what is customer value,satisfaction and loyalty and how can companies earn them?what is customer value,satisfaction and loyalty and how can companies earn them?
what is customer value,satisfaction and loyalty and how can companies earn them?
 
What are customer value, satisfaction and loyalty and how can companies deliv...
What are customer value, satisfaction and loyalty and how can companies deliv...What are customer value, satisfaction and loyalty and how can companies deliv...
What are customer value, satisfaction and loyalty and how can companies deliv...
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
 
Myths About Customer Service
Myths About Customer Service Myths About Customer Service
Myths About Customer Service
 
Customer Success for Marketing Software
Customer Success for Marketing SoftwareCustomer Success for Marketing Software
Customer Success for Marketing Software
 
Chapter 1 - Customer satisfaction and loyalty.ppt
Chapter 1 - Customer satisfaction and loyalty.pptChapter 1 - Customer satisfaction and loyalty.ppt
Chapter 1 - Customer satisfaction and loyalty.ppt
 
Cross-selling in the New Era: A Win-win for Banks and Customers
Cross-selling in the New Era: A Win-win for Banks and CustomersCross-selling in the New Era: A Win-win for Banks and Customers
Cross-selling in the New Era: A Win-win for Banks and Customers
 
Proactive Sales – Manage to Win
Proactive Sales – Manage to WinProactive Sales – Manage to Win
Proactive Sales – Manage to Win
 
1140 track 3 ramirez_using our laptop
1140 track 3 ramirez_using our laptop1140 track 3 ramirez_using our laptop
1140 track 3 ramirez_using our laptop
 

More from 114iiminternship

The Mash-Up Presentation of the Internship
The Mash-Up Presentation of the InternshipThe Mash-Up Presentation of the Internship
The Mash-Up Presentation of the Internship114iiminternship
 
Role of social media in Building a brand
Role of social media in Building a brandRole of social media in Building a brand
Role of social media in Building a brand114iiminternship
 
3 questions you need to ask about your brand
3 questions you need to ask about your brand3 questions you need to ask about your brand
3 questions you need to ask about your brand114iiminternship
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brand114iiminternship
 
The One Thing You Must Get Right When Building a Brand
The One Thing You Must Get Right When Building a BrandThe One Thing You Must Get Right When Building a Brand
The One Thing You Must Get Right When Building a Brand114iiminternship
 
Final presentation of an internship with IIM professor
Final presentation of an internship with IIM professorFinal presentation of an internship with IIM professor
Final presentation of an internship with IIM professor114iiminternship
 
Steinway & Sons : Buying a Legend
Steinway & Sons : Buying a LegendSteinway & Sons : Buying a Legend
Steinway & Sons : Buying a Legend114iiminternship
 
Grey worldwide Strategic Repositioning through CRM
Grey worldwide Strategic Repositioning through CRMGrey worldwide Strategic Repositioning through CRM
Grey worldwide Strategic Repositioning through CRM114iiminternship
 
UnME Jeans: Branding in Web 2.0
UnME Jeans: Branding in Web 2.0UnME Jeans: Branding in Web 2.0
UnME Jeans: Branding in Web 2.0114iiminternship
 
A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
A framework for revitalising dead and decaying brands.(by Kohli,Thomas)A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
A framework for revitalising dead and decaying brands.(by Kohli,Thomas)114iiminternship
 
A brand is forever! A framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brandsA brand is forever! A framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brands114iiminternship
 
5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process114iiminternship
 
5-(III) how to consumers make purchasing decisions
5-(III) how to consumers make purchasing decisions5-(III) how to consumers make purchasing decisions
5-(III) how to consumers make purchasing decisions114iiminternship
 
5-(I) how do consumer characteristics influene buying behaviour
5-(I) how do consumer characteristics influene buying behaviour5-(I) how do consumer characteristics influene buying behaviour
5-(I) how do consumer characteristics influene buying behaviour114iiminternship
 
5-(II) major psychological processes influencing consumer responses
5-(II) major psychological processes influencing consumer responses5-(II) major psychological processes influencing consumer responses
5-(II) major psychological processes influencing consumer responses114iiminternship
 
6.6)How do institutional buyers & government agencies do their buying?
6.6)How do institutional buyers & government agencies do their buying?6.6)How do institutional buyers & government agencies do their buying?
6.6)How do institutional buyers & government agencies do their buying?114iiminternship
 
6.5)How can companies build strong relationships with business customers?
6.5)How can companies build strong relationships with business customers?6.5)How can companies build strong relationships with business customers?
6.5)How can companies build strong relationships with business customers?114iiminternship
 

More from 114iiminternship (20)

The Mash-Up Presentation of the Internship
The Mash-Up Presentation of the InternshipThe Mash-Up Presentation of the Internship
The Mash-Up Presentation of the Internship
 
Role of social media in Building a brand
Role of social media in Building a brandRole of social media in Building a brand
Role of social media in Building a brand
 
3 questions you need to ask about your brand
3 questions you need to ask about your brand3 questions you need to ask about your brand
3 questions you need to ask about your brand
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brand
 
The One Thing You Must Get Right When Building a Brand
The One Thing You Must Get Right When Building a BrandThe One Thing You Must Get Right When Building a Brand
The One Thing You Must Get Right When Building a Brand
 
Final presentation of an internship with IIM professor
Final presentation of an internship with IIM professorFinal presentation of an internship with IIM professor
Final presentation of an internship with IIM professor
 
Rise of disney
Rise of disneyRise of disney
Rise of disney
 
Steinway & Sons : Buying a Legend
Steinway & Sons : Buying a LegendSteinway & Sons : Buying a Legend
Steinway & Sons : Buying a Legend
 
Grey worldwide Strategic Repositioning through CRM
Grey worldwide Strategic Repositioning through CRMGrey worldwide Strategic Repositioning through CRM
Grey worldwide Strategic Repositioning through CRM
 
UnME Jeans: Branding in Web 2.0
UnME Jeans: Branding in Web 2.0UnME Jeans: Branding in Web 2.0
UnME Jeans: Branding in Web 2.0
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
A framework for revitalising dead and decaying brands.(by Kohli,Thomas)A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
 
Disney consumer products
Disney consumer productsDisney consumer products
Disney consumer products
 
A brand is forever! A framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brandsA brand is forever! A framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brands
 
5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process
 
5-(III) how to consumers make purchasing decisions
5-(III) how to consumers make purchasing decisions5-(III) how to consumers make purchasing decisions
5-(III) how to consumers make purchasing decisions
 
5-(I) how do consumer characteristics influene buying behaviour
5-(I) how do consumer characteristics influene buying behaviour5-(I) how do consumer characteristics influene buying behaviour
5-(I) how do consumer characteristics influene buying behaviour
 
5-(II) major psychological processes influencing consumer responses
5-(II) major psychological processes influencing consumer responses5-(II) major psychological processes influencing consumer responses
5-(II) major psychological processes influencing consumer responses
 
6.6)How do institutional buyers & government agencies do their buying?
6.6)How do institutional buyers & government agencies do their buying?6.6)How do institutional buyers & government agencies do their buying?
6.6)How do institutional buyers & government agencies do their buying?
 
6.5)How can companies build strong relationships with business customers?
6.5)How can companies build strong relationships with business customers?6.5)How can companies build strong relationships with business customers?
6.5)How can companies build strong relationships with business customers?
 

Recently uploaded

marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...robertpresz7
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingDove Soft Ltd
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxcollette15
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 

Recently uploaded (20)

marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentation
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel Marketing
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 

What are customer value, satisfaction, and loyalty, and how can companies deliver them