Marketing managers must calculate customer lifetime values of their customer base to understand their profit implications. They must also determine ways to increase the value of the customer base.

1. CREATING CUSTOMER
VALUE AND CUSTOMER
RELATIONSHIPS

2. How can companies attract and
retain the right customers and
cultivate strong customer
relationships?

3. Customer Relationship Management
(CRM)
It is the process of carefully managing
detailed information about the individual
and all customers “touch points” to
maximize loyalty.

4. Establishing a relationship with consumers and
acting as a interested stakeholders in
consumers.

5. Permission Marketing
The practice of marketing to
consumers only after gaining
their expressed permission.

6. ONE to ONE
MARKETING
For the most valuable
customers

7. How to attract
and retain
customers ?

8. Reducing
Defection

10. Building loyalty
with customers

11. Creating
Institutional Ties

12. THANK YOU
Jaannasheen Singh
IIT(BHU) VARANASI
13155043