The document discusses how the author addressed their target audience of hip hop fans in their magazine design. They used broken English to relate to the audience and featured a young African male on the cover to match who is popular in the music industry. The large bubbly font on the cover also fits with conventions of hip hop magazines. Throughout the magazine, the author kept the audience's attention by using a variety of colors for the text and images to preview contents and using big titles to grab attention. The cover is mostly aimed at men as the genre and featured male model appeal more to men.