The document discusses techniques used to attract the target audience for a music magazine. It aimed to attract a younger audience aged 16-34, similar to "Vibe" magazine. Key techniques included using informal language and references to hip hop culture on the cover and throughout the magazine. The contents page listed multiple artists and genres to attract different interests. Articles were written in a first-person perspective using slang to relate to readers. Images and quotes from interviews aimed to give a sense of status and importance to the target "wannabe" readers. Consistent colors and stylistic elements aimed to give the magazine a coherent brand.

1. How did you attract/address your
audience?

2. Inspiration
• My music magazine was inspired by “Vibe” magazine
as their magazine attracts a similar audience as mine,
using informal language or “slang” to relate to younger
generation or possibly words that only a hip-hop
fanatic would understand. Statistics for “Vibe” include;
target age of 18-34, with 50.5% of their audience being
male and “49.5% female. Referencing question 4 of my
evaluation you can see that hip-hop magazines are not
gender specific although they are favoured more by
male, which was the aim of my magazine.
• My target audience is 16+ only 2 years off of vibes,
therefore taking inspiration from this magazine was an
effective approach.

3. Front Cover
• The most obvious technique I used to draw attention to
my cover is the large, bold font used consistently
throughout the magazine. The greyscale effect on the
image allowed me to use white and yellow as my main
colours, outlining them black so they appear to be
pushing off the page.
• My sell lines are vague so any reader would be able to
take interest but have to read the magazine to
understand what they're about.
• My pug also labels “free download inside” which again, is
vague but also has the key word “free” which instantly
draws attention to a consumer.
• The last technique I used was a rhetorical question with
exclamation in my header, this makes it seem even more
important which would make a consumer feel like they
need to know it.
• The pose of the artist on my front cover connotes that he
is a rapper, followed by the designer hat combined with
the hoodie and coat fits the hip-hop persona, showing
the magazines professionalism.

4. Contents Page
• The first technique I used was to make all important titles clear, I
also used word play sub headings in relation to the content above
the page numbers of the magazines content.
• The free download/giveaway is now labelled, saying which different
groups you can download an album from, the multiple choice could
interest the reader more as they may not be interested in a specific
offered album.
• At the bottom of my contents page I included the website for any
consumers/prosumers that are strictly technophile, making it easier
for my audience to be addressed of information, it also attracts
more readers as its easier to get involved in this generation if a
magazine has multi-media platforms. The outtakes of the cover are
also included on the website to further attract prosumers to my
magazine as they’ll get to see the making of the magazine.
• For the cover story/article I included a brief explanation to enthral
readers, as if they get a taster it could attract them more to read the
rest.
• In my contents there's information about multiple groups/artists,
fashion and also tours, considering my mood board of my target
audiences interests they should be active (tours) show interest in
multiple artists and also have a knowledge interest for fashion.

5. Double Page spread
• The most effective technique used for my double page spread was the way I addressed my article; my use of
language/grammar and perspective. It was written in first person to really put the reader in the shoes of the
interviewer to give a deeper understanding, to further develop this technique the use of informal language/slang
would make it even easier for someone in the target age to read. This was a technique I understood and utilised as I
knew it would be most effective, someone of a young age or interested in hip-hop doesn’t want to read a formal
short story about a rapper.
• I followed the same colour scheme throughout the magazines pages as it is a technique that could give my magazine
a colour it relates to for popularity.
• Although a niche/unknown rapper was used in my magazine I used a cliché title of “The Brooklyn lifestyle” as it is
something that people can empathise with, as it reaches out to “the most of”. (the most of is a select group of
people that can relate to a topic)
• This article includes everything anyone interested in hip-hop would like, drugs, gangs, individuality, life
lessons/messages, it also includes information about the artists music, lifestyle. An effective quote taken from this
article is “No niche rapper is ever listened to, they’re just deemed as delusional wannabes…that’s the problem.” this
reaches out to any “wannabe” to show they aren’t unheard of, giving the audience a feel of status/importance.
• The image can also be used as a wall display if it appeals that much to the reader.