25+ Reasons why predicting CTR from Rankings is Impossible
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So, you want to develop a model showing how rankings in Google, Bing, etc will lead to clicks, conversions, and revenue? We think that is dangerous in all cases, but especially for sites with very ...
So, you want to develop a model showing how rankings in Google, Bing, etc will lead to clicks, conversions, and revenue? We think that is dangerous in all cases, but especially for sites with very little historical data. As SEO professionals, we get it, mobile vs desktop, logged in vs non logged in, personalized vs non-personalized, brand vs unbranded, again we get it, but our bosses and clients sometimes don't, so we decided to share with you one of our slide decks built specifically to help the SEER team to get our clients thinking more holistically about the impact SEO can have. We hope it helps you getting your bosses and clients thinking more holistically too.
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